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New SoLoMo Consumer Purchasing Process

New SoLoMo Consumer Purchasing Process | SoLoMo Marketing | Scoop.it

New SoLoMo Consumer Purchasing Process

Did you know that today you can probably choose from 10 billion different products and services in New York City versus 300 items available in a traditional hunter-gatherer society some 500 years ago? – estimates Professor Eric Beinhocker from Harvard University.

Nowadays, the consumer is flooded with product options, and on one hand he expects to have a wide choice, but on the other hand he is overwhelmed with too much information. The way to deal with such a problem is to use new technologies like smartphones, social media, location services and internet. The new resources bring help to an overwhelmed customers, who uses these innovations to make research and get fast feedback from their friends. The model in which this process is done is called SoLoMo – a Social-Local-Mobile way of purchasing goods.


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SoLoMo Marketing
The intersection of Social, Mobile, and Local in digital marketing
Curated by Mike Gingerich
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Facebook Photo Contest Case Study – Engagement and Reach Results

Facebook Photo Contest Case Study – Engagement and Reach Results | SoLoMo Marketing | Scoop.it
About the author Related Posts :TabSite Launches 2 Stage Contests - Main and Finalist StagesPosting your Contest or Promotion to Facebook Timeline - Best PracticesBoost Page Engagement with ContestsHow to Post to the Facebook News Feed to Maximize...
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Social as a Service: Can Facebook Money App Azimo Disrupt the $400bn Remittance Market?

Social as a Service: Can Facebook Money App Azimo Disrupt the $400bn Remittance Market? | SoLoMo Marketing | Scoop.it
According to the World Bank peer-to-peer money transfer services handle $400bn of cash transfers every year.  Given that these services, dominated by big playe
Mike Gingerich's insight:

Very interesting!  The key is that it uses the connections of the largest social network on the planet (Facebook) AND goes further than most in that it allows international transfers.  That's huge.

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How To Use Foursquare To Market Your Business

How To Use Foursquare To Market Your Business | SoLoMo Marketing | Scoop.it
While businesses flock to Facebook and Twitter, most tend to overlook just how much Foursquare can help market their business and reach a smaller but dedicated audience.
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Location based marketing tips for using Foursquare...

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Digital Hill Multimedia, Inc. Blog - Mobile App or Mobile Site? Guide to Deciding for your Business

Digital Hill Multimedia, Inc. Blog - Mobile App or Mobile Site?  Guide to Deciding for your Business | SoLoMo Marketing | Scoop.it
We are a professional web design company offering comprehensive web services such as Mobile App or Mobile Site? Guide to Deciding for your Business
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Considerations for a app or mobile site #solomo

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Digital and Social Marketing Trends for 2013 « iMediaConnection Blog

Digital and Social Marketing Trends for 2013 « iMediaConnection Blog | SoLoMo Marketing | Scoop.it
Mike Gingerich's insight:

2013 Digital and Social Marketing Trends...


SoLoMo, the intersection of social, local, and mobile marketing efforts, will hit the mainstream.  Marketers recognize the time spent on social networks, and they’ll reach out through these platforms to mobile users to engage them with location-based specials.  Additionally, local stores will offer incentives to nearby mobile users to draw them into the store.  While in-store, businesses can utilize QR codes and signage to drive users to their social sites for further connection. SoLoMo will capitalize on the rise of smartphone use to pull together social and local initiatives, offering a more personalized and localized experience that can build greater customer loyalty.

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Social Media Marketing Trends 2013 Collection

Social Media Marketing Trends 2013 Collection | SoLoMo Marketing | Scoop.it
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.

Via Rami Kantari, Brian Yanish - MarketingHits.com
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SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012

This slideshare contains the presentations of the first conference of the SoLoMo University:

Introduction to SoLoMo Marketing Traditional media & mobile traffic Generate mobile traffic thanks to local google adds The data behind smartphones
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And the Value of a 2012 Social Media Share is… $3.23 [Infographic]

And the Value of a 2012 Social Media Share is… $3.23 [Infographic] | SoLoMo Marketing | Scoop.it
Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic.
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4 Simple Ways to Get More Mileage Out of Your Press Release

4 Simple Ways to Get More Mileage Out of Your Press Release | SoLoMo Marketing | Scoop.it
Press releases with an image or video get shared three times more, and people spend more time with them.

 

Corson-Knowles recommends this process:

Post the news on your web site
Tweet the news with a link to the announcement on your web site (and have employees tweet it too)
Post your news with a link to the announcement on Facebook (and have employees post it too)
Pin any relevant news-related images or videos to Pinterest (with links back to your news page)
Create and post a video on YouTube talking about the announcement and linking back to the announcement on your website
Embed the YouTube video into a blog post and publish the blog post linking back to the announcement page
Post the announcement page on other social networks such as Reddit, Digg and StumbleUpon
“In my experience, the combined effect of all of this promotion as soon as the announcement is made is generally a 4x to 5x increase in traffic thanks to the improved search engine rankings of the news,” says Corson-Knowles.

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SoLoMo Best Practice – Nike Case Study

SoLoMo Best Practice – Nike Case Study | SoLoMo Marketing | Scoop.it
Nike is a brand powerhouse… No matter what sport, you’ll probably see the ubiquitous Nike swoosh logo somewhere.
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Valuable takeaways!

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Small Business Field Guide to SoLoMo (Infographic)

Small Business Field Guide to SoLoMo (Infographic) | SoLoMo Marketing | Scoop.it

Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.

 

You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.


Via Lauren Moss
Mike Gingerich's insight:

Good infographic on SoLoMo and the rise of mobile!

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Pedro Barbosa's curator insight, February 2, 2013 7:01 AM


SoLoMo Trend


Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Philippe Trebaul's curator insight, March 2, 2013 6:33 AM
Small Business Field Guide to SoLoMo (Infographic).

"Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.


You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach".


















Small Business Field Guide to SoLoMo (Infographic) via @MYDstudio http://sco.lt/...


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2013 Digital and Social Marketing Emerging Trends | Business 2 Community

2013 Digital and Social Marketing Emerging Trends | Business 2 Community | SoLoMo Marketing | Scoop.it
Digital Marketing Trend Projections for 2013 Change is constant and in the digital marketing arena this is only accelerated.  As we approach 2013, it’s
Mike Gingerich's insight:

SoLoMo set to emerge as mainstream option for businesses in 2013

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Digital and Social Marketing Trends for 2013 « iMediaConnection Blog

Digital and Social Marketing Trends for 2013 « iMediaConnection Blog | SoLoMo Marketing | Scoop.it
Mike Gingerich's insight:

Change is constant and digital marketing is no exception. In 2013 we’ll see digital marketing excel at exciting pace. With the end of the year fast approaching, it’s worthwhile to look ahead and help digital marketers prepare for the future.

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Digital and Social Marketing Trends for 2013 « iMediaConnection Blog

Digital and Social Marketing Trends for 2013 « iMediaConnection Blog | SoLoMo Marketing | Scoop.it
Mike Gingerich's insight:

SoLoMo, the intersection of social, local, and mobile marketing efforts, will hit the mainstream.  SoLoMo will capitalize on the rise of smartphone use to pull together social and local initiatives, offering a more personalized and localized experience that can build greater customer loyalty.

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Remember QR Codes? The Leading Reader, Scan, Has Been Downloaded 25 Million Times, Scans 27 Million Codes A Month | TechCrunch

Remember QR Codes? The Leading Reader, Scan, Has Been Downloaded 25 Million Times, Scans 27 Million Codes A Month | TechCrunch | SoLoMo Marketing | Scoop.it

Scan also offers a “code generator” that lets you create your own QR codes for placement on business cards or billboards. Once you log in, the service also keeps track of what you’ve scanned over time, allowing you to scan things on the fly and go back to them later.

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Retailers Guide to SoLoMo [infographic]

Retailers Guide to SoLoMo [infographic] | SoLoMo Marketing | Scoop.it
Smartphone SoLoMo (social-locationaware-mobile) technology is disrupting retail by giving shoppers information and options on the go, transforming shoppers int...
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Renee Capicchioni Vannata's curator insight, February 19, 2013 8:34 AM

SoLoMo or SoMoLo ... Either way you say it, retailers need to know how it's transforming shoppers/shopping and most importantly purchasing.

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SoLoMo and Your Business – Why You Should Care | Business 2 Community

SoLoMo and Your Business – Why You Should Care | Business 2 Community | SoLoMo Marketing | Scoop.it

Online marketing is changing. Gone are the days when should I have a website? was a relevant question.  It's a SoLoMo world!!

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New SoLoMo Consumer Purchasing Process

New SoLoMo Consumer Purchasing Process | SoLoMo Marketing | Scoop.it

New SoLoMo Consumer Purchasing Process

Did you know that today you can probably choose from 10 billion different products and services in New York City versus 300 items available in a traditional hunter-gatherer society some 500 years ago? – estimates Professor Eric Beinhocker from Harvard University.

Nowadays, the consumer is flooded with product options, and on one hand he expects to have a wide choice, but on the other hand he is overwhelmed with too much information. The way to deal with such a problem is to use new technologies like smartphones, social media, location services and internet. The new resources bring help to an overwhelmed customers, who uses these innovations to make research and get fast feedback from their friends. The model in which this process is done is called SoLoMo – a Social-Local-Mobile way of purchasing goods.


Via Brian Yanish - MarketingHits.com
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