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By: Murry Shohat

By: Murry Shohat | Something to know | Scoop.it
Staying in touch with this topic is like drinking from a fire hose. However, in my experience, much of the advice I read on KPI fails to offer insight into how best to build leads for small firms in niche markets who are just getting started.
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Why balance is the key to content marketing success: content quantity vs quality

Why balance is the key to content marketing success: content quantity vs quality | Something to know | Scoop.it
It can be difficult to consistently create high-quality content. Learn how to find the right balance between content quantity vs quality for your strategy. 
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6 Strategies to Add to Your Social Media Marketing Plan for 2015 - Business 2 Community

6 Strategies to Add to Your Social Media Marketing Plan for 2015 - Business 2 Community | Something to know | Scoop.it
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). A…
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Are you using Lego blocks to make your Content Marketing lean?

Are you using Lego blocks to make your Content Marketing lean? | Something to know | Scoop.it
Creating original content on an ongoing basis can be a challenge, so most marketers practice the fine art of content repurposing.
Alberto's insight:

Lego ... my favorite game

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Pinterest Marketing Services - Social Media Marketing of Pinterest

Pinterest Marketing Services - Social Media Marketing of Pinterest | Something to know | Scoop.it
Social media is KING and Pinterest is one for the hotest social platform! Traditional forms of advertising is no longer the best option for attracting new customers and clients.
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Canon Buys Milestone Systems To Build Its Video Surveillance Business | TechCrunch

Canon Buys Milestone Systems To Build Its Video Surveillance Business | TechCrunch | Something to know | Scoop.it
Some consolidation afoot in the world of enterprise video. Imaging giant Canon is buying Milestone Systems, a startup from Denmark that has developed software..

Via Thomas Faltin
Alberto's insight:

Interesting join venture .... Canon seems very interested to invest in the CCTV market. Keep an eye on this ....

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UGA researchers find social media patterns that might help businesses - Online Athens

UGA researchers find social media patterns that might help businesses
Online Athens
It turns out the way people interact on social media is similar to that of real life — in communities.
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Understanding The Various Sources of Big Data - Infographic

Understanding The Various Sources of Big Data - Infographic | Something to know | Scoop.it

Big data is everywhere and it can help organisations any industry in many different ways. Nowadays there is so much data that existing hardware and software are not able to deal with the vast amount of different types of data that is created at such a high speed. Big data has become too complex and too dynamic to be able to process, store, analyze and manage with traditional data tools. But where is all that data coming from?

Kapow has created an infographic that will help you understand the different sources of big data, how they are different from each other and how you can use them within your organisation.


Via Alex Kantone
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Alex Kantone's curator insight, November 18, 2013 1:44 AM

#SensorData
#Logs
#Storage
Public Web
#SocialMedia
Business Apps
#Media
#Docs
#Archives

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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Something to know | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?

Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, March 27, 2014 12:17 PM

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

Suzen Pettit's curator insight, March 27, 2014 2:10 PM

Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Something to know | Scoop.it

From Robin Good's insight:

"Many content curation startups, and many of the people using curation tools will probably not like what I have written in this article, but I have a hard time behaving as if I couldn't see a cardboard façade that's been sold for a real destination.

 

Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of getting greater attention from their readers and therefore of how to produce more quality content within tighter and tighter time constraints..."


Read full and interesting Robin Good's insight below.



Via Robin Good, Giuseppe Mauriello
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MyKLogica's curator insight, March 21, 2014 2:07 PM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 2014 4:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 2014 7:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

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6 Ways to Promote Your Business With Pinterest Places | Social ...

6 Ways to Promote Your Business With Pinterest Places | Social ... | Something to know | Scoop.it
social media how to Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic ...
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Using Social Media to Teach Visual Literacy in the 21st Century ...

Using Social Media to Teach Visual Literacy in the 21st Century ... | Something to know | Scoop.it
Guest blogger Dave Guymon, an online middle school teacher and edtech Master's candidate, defines visual literacy and proposes using three popular social media modes - Instagram, Emoji and memes - to enhance ...
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Mobile Marketing: How Consumers Use Mobile

Astounded by how lowly mobile marketing is seen in the eyes of entrepreneurs, I’ve sought to create a facts and figures list to highlight the relevance of mobile.
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How to construct a killer landing page: 4 elements to incorporate for success

How to construct a killer landing page: 4 elements to incorporate for success | Something to know | Scoop.it
Struggling with how to be more successful with your landing pages? Learn 4 key elements for how to build a killer landing page that converts
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A Quick Guide To LinkedIn Groups

A Quick Guide To LinkedIn Groups | Something to know | Scoop.it
If you haven't really got to grips with LinkedIn yet I'm hoping to persuade you to try something new. LinkedIn groups.

Via Noland Hoshino, massimo facchinetti
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Five 2015 digital marketing trends for your consideration

Five 2015 digital marketing trends for your consideration | Something to know | Scoop.it

Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing trends


Via Kamal Bennani, massimo facchinetti
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Apple Is Working On A Way To Pay For Stuff With Your iPhone, And It Could Launch This Year (AAPL)

Apple Is Working On A Way To Pay For Stuff With Your iPhone, And It Could Launch This Year (AAPL) | Something to know | Scoop.it
Apple may roll out a mobile wallet that would allow users to pay for physical goods with their iPhones, according to a report by Amir Efrati of The Information.
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20 Reasons Why Social Analytics Is A Nightmare -- And What To Do About It

20 Reasons Why Social Analytics Is A Nightmare -- And What To Do About It | Something to know | Scoop.it
Social media managers and analysts have one of the toughest jobs in digital marketing today.
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5 Successful CEOs Share Their Best Advice For Small-Business Owners

5 Successful CEOs Share Their Best Advice For Small-Business Owners | Something to know | Scoop.it
Small-business leaders are responsible for setting a business direction that helps their companies compete with much bigger corporations. They then have to assemble a team that will help them carry out that mission.
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Email Marketing Success for Small Business | Social Media Today

Email Marketing Success for Small Business | Social Media Today | Something to know | Scoop.it
“Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential.”
Alberto's insight:
It is very important to keep going with consistent information and related tags to monitor the campaign feedback. More info you get form your contacts each delivery more effective is the following one.
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Marketing With Email Tips Everyone Should Read About

Marketing With Email Tips Everyone Should Read About | Something to know | Scoop.it
TIP! Make emails as personal as you can. As in many businesses, people like a personal touch. Email is a shrewd choice when it comes to marketing your business. Read this article to find out how yo...
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Content Marketing Evolution - 5 Essential Stages

Content Marketing Evolution - 5 Essential Stages | Something to know | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and a

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i-SCOOP's curator insight, March 25, 2014 12:49 PM

Lee Odden has been developing a model of content marketing maturity to help companies better understand where they are and where they could be with their own content marketing and as a guide for using outside content marketing services. This is especially relevant as the need to develop more integrated strategies has become the minimum to compete.

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Snowden Docs Expose How the NSA "Infects" Millions of Computers ... - Democracy Now

Snowden Docs Expose How the NSA "Infects" Millions of Computers ... - Democracy Now | Something to know | Scoop.it
Snowden Docs Expose How the NSA "Infects" Millions of Computers ...
Democracy Now
Snowden Docs Expose How the NSA "Infects" Millions of Computers, Impersonates Facebook Server. Donate. Javascript is required to watch video inline on this page.
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Marketers Need a New Set of Skills - Wall Street Journal

Wall Street Journal Marketers Need a New Set of Skills Wall Street Journal "The biggest issue for CMOs today is the critical need to 're-skill' their marketing organizations and build new capabilities in areas like big data/analytics, digital,...
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La leggenda del Viral Video

La leggenda del Viral Video | Something to know | Scoop.it
Non esiste una ricetta sperimentata per creare un contenuto virale e non esistono video di marca su Youtube che non abbiano avuto un seeding iniziale di paid views per poi eventualmente diventare virali.
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