Tom Andorff
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Twilio study: most consumers now want to use messaging to interact with businesses

Twilio study: most consumers now want to use messaging to interact with businesses | Tom Andorff | Scoop.it
Twilio, the developer-centric communications platform that successfully IPOed earlier this year, published a new study today about how consumers want to use..

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Os Ishmael's curator insight, September 12, 6:15 PM
I agree but more at bottom of funnel for inbound marketing. Ppl still want to be treated like ppl.
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Top 10 skills you need for success in digital marketing - The Economic Times

Top 10 skills you need for success in digital marketing - The Economic Times | Tom Andorff | Scoop.it
Even if you are not a graduate or have no understanding of technology, you can successfully acquire digital marketing skills as long as you are committed and passionate about digital media.

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Russ Merz, Ph.D.'s curator insight, September 24, 1:19 PM
Do you have the top 10 skills needed for success in digital marketing? See this article to find out.
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3 Technology Trends That Are Transforming The Customer Experience

3 Technology Trends That Are Transforming The Customer Experience | Tom Andorff | Scoop.it
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.

At Opticon 2015, Mary Hamilton, Ma...

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sharon lewis's curator insight, September 1, 2015 9:29 PM

"According to Gartner, 89% of executives believe that customer experience will be their primary mode of competition by the end of 2016" This means finessing the balance between a sequence of personalized experiences while avoiding the data creep factor.

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Why Every Artist, Author, and Entrepreneur Should Care about Growth Hacking - Tom Morkes

Why Every Artist, Author, and Entrepreneur Should Care about Growth Hacking - Tom Morkes | Tom Andorff | Scoop.it
Growth hacking is making waves across the tech startup world, but the techniques are just as relevant to authors, entrepreneurs, and artists.
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Startups: User Acquisition through Social Media

Startups: User Acquisition through Social Media | Tom Andorff | Scoop.it
This is the third blog post from a series, in which we’ll share all the chapters from the free e-book about User Acquisition strategies for Startups.
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Google I/O 2015 - Day 2 - Channel 2

Full Schedule - May 29 - Channel 2: 9AM PDT: "Smarter user acquisition with App Indexing, AdWords and Google Analytics" 10AM PDT: "Project Tango - Mobile ...
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The Hacker’s Guide To Leveraging Twitter For User Acquisition | G H L

The Hacker�s Guide to User Acquisition:How to Leverage Twitter http://t.co/RT3cBRfenG Please #Retweet http://t.co/IXnVf3IlAu
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How to hack startup growth with Pay Per Click advertising - Ventureburn

How to hack startup growth with Pay Per Click advertising - Ventureburn | Tom Andorff | Scoop.it
PPC allows you to turn website traffic on and off, get a solid, user-centric concept of proof for your idea, and accomplish some real market testing.
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How Growth Hacking Will Change Your Business and Your Life

Why you should continuously improve your business. Click Here to Watch The Free Copy-Paste Guide to Making Professional Looking Videos Without Breaking Bank:...
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Disruptive Startups #6 with James Leathem

DS#6 - From Bootstrapping to Profitable -- the startup journey of James Leathem. About James: James is the Founder of Magnetized Markets, a tech startup base...
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Robot Assistants in Aisle 10: Will Shoppers Buy It? - Knowledge@Wharton

Robot Assistants in Aisle 10: Will Shoppers Buy It? - Knowledge@Wharton | Tom Andorff | Scoop.it
Retailers are experimenting with in-store robots to assist shoppers and take inventory. Will it enhance the customer experience?

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Chatbots: Your Ultimate Prototyping Tool – IDEO Stories

Chatbots: Your Ultimate Prototyping Tool – IDEO Stories | Tom Andorff | Scoop.it
How chatbots can teach us to learn what people need when designing products and services
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Understanding is Power, Loop AI Labs Cognitive Computing Platform, Bart Peintner (CTO) - YouTube

This video was recorded at the Deep Learning Summit in Boston on May 26, 2015 ---- Boston, May 26, 2015 Loop AI Labs launches Loop Cognitive Computing Platfo...
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5 Essential Components of Effective Customer Journey Maps

5 Essential Components of Effective Customer Journey Maps | Tom Andorff | Scoop.it
By Kathleen Hoski and Phil Goddard
Journey maps are emerging as a key tool for managing enterprise customer and user experience programs.

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How We Got Our First 100 Paying Customers in 24 Hours

How We Got Our First 100 Paying Customers in 24 Hours | Tom Andorff | Scoop.it
Many startups die trying to find early traction. Here’s how we survived and got our first 100 paying customers.
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10 Marketing Automation Hacks All Businesses Should Be Using - Yahoo! Maktoob News

With a bit of creative problem-solving, you can come up with several techniques to boost your company's attention, acquisition, activation and retention rates.
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Becoming Twitter: A Beginner’s Guide To User Acquisition - GrowthHackers

[Must Read] A broad overview of the user acquisition process (with stories!) 1. Choose a goal 2. Know your customer 3. Test marketing channels 4. Do more of what works 5. Test and iterate
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Mobile User Acquisition Hacks

Mobile User Acquisition Hacks | Tom Andorff | Scoop.it
[Also published on Medianama]It has been only five years since the launch of the iPhone App Store in July 2008.  Feels like fifty dog years.  In reality this is not a long time, compared to nearly ...

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#INFOGRAPHIC: How to Use Content to Drive Marketing ROI

#INFOGRAPHIC: How to Use Content to Drive Marketing ROI | Tom Andorff | Scoop.it
Content may seem like an overused buzzword, but it’s a vital part of today’s marketing landscape.

A recent infographic from content marketing platform NewsCred shows the importance of content, noting that 4.75 billion pieces of content are shared everyday. Additionally, NewsCred points out a study that found that 70 percent of consumers get frustrated when content isn’t relevant to them.

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Growth Hacking Demystified: Customer Onboarding

This is Part 2 of the Growth Hacking Demystified Series: Know about Customer Onboarding. This is one of my favorite concepts that I borrowed from the growth ...
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Open Startup: a ubiquitous solution for global innovation.

Open Startups: a ubiquitous solution for entrepreneurs. How do we bring about the Innovation Revolution so that anyone, anywhere, has a fair and reasonable o...
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