For most people who start a one-person business, riches don't follow. The U.S. Census Bureau's recently released annual report on "non-employer" businesses found that there were 22.5 million "nonemployer firms" in 2011.
Writing advanced content like an eBook, white paper or guide is hard enough without having to worry about promotion. However, much of the effort put into creating a significant piece of downloadable content is often wasted because weak promotion.
There is no magic formula that guarantees success as an entrepreneur. Most knowledgeable business owners create their unique style of work, its process and implementation. Becoming a successful and profit-oriented entrepreneur doesn’t happen overnight.
In fact, according to the Small Business Administration, “Seven out of 10 new employer firms survive at least 2 years, half at least 5 years, a third at least 10 years, and a quarter stay in business 15 years or more.” So, what does it take to build a successful business? Here are 5 P’s of Success in Business.
”To be a successful business owner and investor, you have to be emotionally neutral to winning and losing. Winning and losing are just part of the game.” - Rich Dad
Entrepreneur 4 Contacts You Need In Your Network Now Entrepreneur Whether you're a solopreneur, or you have employees, your network is your most important asset. It has to be intentional, rather than happenstance.
Mary Anne Hahn's insight:
It's about relationship building, engagement and give and take.
...The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.
They include tools, links, books and courses and a whole range of resources that will:
- Get you started.
- Take your blog and social media marketing to the next level.
Excerpted from article by Heidi Cohen published on Social Media Examiner: "Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do: Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
#2: Create a Great Hook: You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know. And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
#3: Motivate Prospects to Act: Remember, you want to give your readers a reason to act. Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
#4: Optimize Your Call to Action: Like other aspects of your content, formatting matters! Here are some points to consider. - Use a contextually relevant presentation; - Make your call to action stand out visually; - Qualify your offer; - Limit selection choices; - Place calls to action in multiple locations on your pages; - Keep calls to action above the fold; - Put call-to-action options in order of importance; - Include social sharing.
#5: Maintain a Consistent Presentation on Landing Pages: This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process. Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
#6: Test to Maximize Results: Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.
#7: Measure Results: How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track: - Impressions; - Click-throughs; - Click-through rate; - Completions; - Completion rate..."
This is an exciting week for Better, Smarter, Richer! We're thrilled to announce that Jackie B. Peterson is about to head to Chicago to attend this year's Aging in America Conference, where she'll share her wisdom for Encore Entrepreneurs.