Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future.
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About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization's demand generation and revenue, chose Delete the scoop?
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![How Local Search Will Evolve in 2013 [6 Predictions] | soLOmo-LOcal | Scoop.it](http://img.scoop.it/J_eS85ncxUuD4wZscpehlzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
6 predictions about the future of local search in 2013, from SEOmoz's Director of Local Search Strategy David Mihm. Delete the scoop?
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Recent survey results from Burst Media found men to be less active than women on social media, and new data from Ipsos reveals that men are also less likely to have shifted... Delete the scoop?
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Overview of So-Lo-Mo Many business are using twitter in their marketing campaigns but few seem to be integrating this with location based applications. Delete the scoop?
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Social media marketing buzz, as the hottest celebrities used it and online giants attempted to buy it out. Delete the scoop?
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As mobile platforms become increasingly popular, location-based social media such... Delete the scoop?
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More businesses are using social media and mobile technology to target customers based on where they are. Delete the scoop?
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The vast majority of national brands (88%) in North America are investing some portion of their budgets in local marketing, according to local marketing automation provider... Delete the scoop?
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Creating unique campaigns for every location is not always plausible. Here are 4 strategies that make localized marketing easier, less expensive and more automated. Delete the scoop?
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Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Delete the scoop?
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When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences... Delete the scoop?
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Africa and specifically sub-Saharan Africa is currently experiencing massive internet expansion with an internet growth rate of 2 500% recorded between 2000 and 2011. Delete the scoop?
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Marketers need to know which networks are the most vital to their industry, and what features are key. In Facebook's case, there are four. Delete the scoop?
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L’entreprise de Moutain View vient d’annoncer le lancement de « Adwords Enhanced Campaign ». Objectif : permettre aux annonceurs de suivre l’utilisateur sur l’ensemble des terminaux numériques. Décryptage. Delete the scoop?
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Smartphone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. Delete the scoop?
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Some call it SoLoMo, others call it Social Loco or Geosocial… Whatever you call it one thing is clear – if you have not considered it for your business, you should, and quickly...key questions to help them determine whether Social Geo-Location... Delete the scoop?
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Foursquare, a start-up whose app lets users share their locations, has seen its growth slow, and its founders hope that suggesting places to users could change that. Delete the scoop?
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Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal... Delete the scoop?
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SoLoMo Marketing: how businesses are using social, local, and mobile marketing to drive more customers to their business. Delete the scoop?
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Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort. Delete the scoop?
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SAN FRANCISCO, CA--(Marketwire - May 8, 2012) - JiWire, a location-based mobile advertising company, announced its latest Mobile Audience Insights Report today. Delete the scoop?
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The social location space is bursting with innovation & marketers need to know which social location App will lead and how to design a social location strategy. Delete the scoop?
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Ready to see the future of media? Check out these eight bleeding-edge trends. Delete the scoop?
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Fifty-eight percent of consumers who have a smart device use location-based applications, despite concerns about safety and use of their personal information for marketing purposes, according to a survey from nonprofit global information security association ISACA. Delete the scoop?
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