soLOmo-LOcal
Follow
Find
664 views | +0 today
Scooped by LIVErtising
onto soLOmo-LOcal
Scoop.it!

The SoLoMo Manifesto | MomentFeed

The SoLoMo Manifesto | MomentFeed | soLOmo-LOcal | Scoop.it
Just About Everything Marketers Need to Know about the Convergence of Social, Local, and Mobile (SoLoMo)...
more...
No comment yet.
soLOmo-LOcal
Anything of interest to the LOcal dimension of SoLoMo
Curated by LIVErtising
Your new post is loading...
Scooped by LIVErtising
Scoop.it!

The Strategy Behind Online Locations and Check-ins

The Strategy Behind Online Locations and Check-ins | soLOmo-LOcal | Scoop.it
Social media users are constantly tagging their online locations or checking into a restaurant or venue. See how you can benefit from online locations.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Local Marketing: 59% Say It’s Essential; 7% Say They’re Really Good At It

Local Marketing: 59% Say It’s Essential; 7% Say They’re Really Good At It | soLOmo-LOcal | Scoop.it
About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization's demand generation and revenue, chose
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

How Local Search Will Evolve in 2013 [6 Predictions]

How Local Search Will Evolve in 2013 [6 Predictions] | soLOmo-LOcal | Scoop.it
6 predictions about the future of local search in 2013, from SEOmoz's Director of Local Search Strategy David Mihm.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Gender Gap Emerges in Propensity to Socialize In-Person Vs. Online

Gender Gap Emerges in Propensity to Socialize In-Person Vs. Online | soLOmo-LOcal | Scoop.it
Recent survey results from Burst Media found men to be less active than women on social media, and new data from Ipsos reveals that men are also less likely to have shifted...
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

when social media and mobile marketing collide | iTech Blog

when social media and mobile marketing collide | iTech Blog | soLOmo-LOcal | Scoop.it
Overview of So-Lo-Mo Many business are using twitter in their marketing campaigns but few seem to be integrating this with location based applications.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Foursquare social media marketing encourages user suggestions of locations - QR Code Press | QR Code Press

Foursquare social media marketing encourages user suggestions of locations - QR Code Press | QR Code Press | soLOmo-LOcal | Scoop.it
Social media marketing buzz, as the hottest celebrities used it and online giants attempted to buy it out.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

6 ways foursquare can help your social-media strategy - The Business Journals

6 ways foursquare can help your social-media strategy - The Business Journals | soLOmo-LOcal | Scoop.it
As mobile platforms become increasingly popular, location-based social media such...
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Location-based marketing a boost for business - Business Monday - MiamiHerald.com

Location-based marketing a boost for business - Business Monday - MiamiHerald.com | soLOmo-LOcal | Scoop.it
More businesses are using social media and mobile technology to target customers based on where they are.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

National Brands Expect High ROI From Local Advertising

National Brands Expect High ROI From Local Advertising | soLOmo-LOcal | Scoop.it
The vast majority of national brands (88%) in North America are investing some portion of their budgets in local marketing, according to local marketing automation provider...
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

4 Innovative Strategies for Faster, Easier, Cheaper Localized Marketing

4 Innovative Strategies for Faster, Easier, Cheaper Localized Marketing | soLOmo-LOcal | Scoop.it
Creating unique campaigns for every location is not always plausible. Here are 4 strategies that make localized marketing easier, less expensive and more automated.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Facebook Deepens Local-Mobile March | ClickZ

Facebook Deepens Local-Mobile March | ClickZ | soLOmo-LOcal | Scoop.it
Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

With the Rise of Social Discovery Apps, Purpose and Privacy Are Key | Street Fight

With the Rise of Social Discovery Apps, Purpose and Privacy Are Key | Street Fight | soLOmo-LOcal | Scoop.it
When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences...
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Social media marketing in Africa

Social media marketing in Africa | soLOmo-LOcal | Scoop.it
Africa and specifically sub-Saharan Africa is currently experiencing massive internet expansion with an internet growth rate of 2 500% recorded between 2000 and 2011.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Hyperlocal Social Ads Need to Be ‘Current, Relevant, and Contextual’ | Street Fight

Hyperlocal Social Ads Need to Be ‘Current, Relevant, and Contextual’ | Street Fight | soLOmo-LOcal | Scoop.it
Topsy is one of a handful data analytics startups that are helping brands make sense of the deluge of data flowing through social networks.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Google remet le consommateur au centre d’AdWords

Google remet le consommateur au centre d’AdWords | soLOmo-LOcal | Scoop.it
L’entreprise de Moutain View vient d’annoncer le lancement de « Adwords Enhanced Campaign ». Objectif : permettre aux annonceurs de suivre l’utilisateur sur l’ensemble des terminaux numériques. Décryptage.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Smartphone Owners Are Avid Local Biz Searchers

Smartphone Owners Are Avid Local Biz Searchers | soLOmo-LOcal | Scoop.it
Smartphone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Social Geo-Location Marketing - What is it & should you embrace it?

Social Geo-Location Marketing - What is it & should you embrace it? | soLOmo-LOcal | Scoop.it
Some call it SoLoMo, others call it Social Loco or Geosocial… Whatever you call it one thing is clear – if you have not considered it for your business, you should, and quickly...key questions to help them determine whether Social Geo-Location...
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Bilan Atelier AFMM "publicité géociblée"

Bilan Atelier AFMM "publicité géociblée" | soLOmo-LOcal | Scoop.it
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

In App Overhaul, Foursquare Shifts to Recommendations

In App Overhaul, Foursquare Shifts to Recommendations | soLOmo-LOcal | Scoop.it
Foursquare, a start-up whose app lets users share their locations, has seen its growth slow, and its founders hope that suggesting places to users could change that.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Word-of-Mouth Still Most Popular Local Biz Recommendation Method

Word-of-Mouth Still Most Popular Local Biz Recommendation Method | soLOmo-LOcal | Scoop.it
Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal...
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner

3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner | soLOmo-LOcal | Scoop.it
SoLoMo Marketing: how businesses are using social, local, and mobile marketing to drive more customers to their business.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

5 Essential Components of Localized Marketing Strategy for National Brands

5 Essential Components of Localized Marketing Strategy for National Brands | soLOmo-LOcal | Scoop.it
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

JiWire's Q1 Mobile Audience Insights Report Uncovers New Findings in Location and Mobile

JiWire's Q1 Mobile Audience Insights Report Uncovers New Findings in Location and Mobile | soLOmo-LOcal | Scoop.it
SAN FRANCISCO, CA--(Marketwire - May 8, 2012) - JiWire, a location-based mobile advertising company, announced its latest Mobile Audience Insights Report today.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

Where is Social Location Marketing Headed? | Ann Manion

Where is Social Location Marketing Headed? | Ann Manion | soLOmo-LOcal | Scoop.it
The social location space is bursting with innovation & marketers need to know which social location App will lead and how to design a social location strategy.
more...
No comment yet.
Scooped by LIVErtising
Scoop.it!

8 Hot Media Trends You Need to Know

8 Hot Media Trends You Need to Know | soLOmo-LOcal | Scoop.it
Ready to see the future of media? Check out these eight bleeding-edge trends.
more...
No comment yet.