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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

comScore, Inc. , a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.


Via Philippe Marchal/Pharma Hub, eMedToday
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Laurent FLOURET's curator insight, July 21, 8:29 AM

"Health marketers continue to use digital channels to reach consumers, and anywhere from three to seven billion display ads are delivered in the drugs and medication sector each month."

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Article: The Role of Social Media in Managing Chronic Diseases

Article: The Role of Social Media in Managing Chronic Diseases | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
On the one hand, there's the physician who's looking for 'evidence' that diabetes is being managed. On the other hand is the patient argument that 'emotional support' is also a key benefit. One could argue that BOTH sides have merit.


In a blog post titled "Open letter to NPR about Diabetes Social Media piece," Kerri Morrone Sparling of Six Until Me, attempted to refute a claim made by Jason Bronner, a doctor at the University of California San Diego Medical Center, who said "There's no proof in diabetes that social networking is helpful." 

Sparling says "initial evidence suggests that the benefits of social media to people living with chronic illness are real, even though large scale studies have not shown precisely who benefits and how much." 

OK. What we have here is a failure to communicate. On the one hand, there's the physician who's looking for "evidence" that diabetes is being managed. That in-volves numbers such as HbA1c (a lab test that shows the average level of blood sugar over the previous three months; It shows how well patients are controlling their diabetes).

On the other hand is the patient argument that "emotional support" is also a key benefit.

One could argue that BOTH sides have merit.

Topics include:

Benefits of Social Media for PatientsSocial Media and SupportSocial Media & Preventive Health BehaviorsSocial Media and Knowledge SkillsSocial Media as it was Way Back When


Read this article now. It's FREE...

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5 Fictions About Social Media for Public Health and Healthcare - On Social Marketing and Social Change

5 Fictions About Social Media for Public Health and Healthcare - On Social Marketing and Social Change | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
“We can reach and change the behavior of our target audience through social networking sites like Facebook and Twitter.” This sentence captures the prevailing sentiment I find whenever two or more public health people gather to discuss their...

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How Google Fit and Apple Healthkit integrate patient data from health apps

How Google Fit and Apple Healthkit integrate patient data from health apps | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

Google launched a preview software developers kit (SDK) for the Google Fit fitness app platform at Google I/O earlier this year. Similarly, Apple launched their new Healthkit API at Apple’s WWDC 14 — and clearly healthcare will be a big focus for Apple with their Apple Watch. Developers are now able to create and test health and fitness apps for Android and iOS 8.


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Teaching kids about health with high-tech teddy bears

Teaching kids about health with high-tech teddy bears | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
Interview with Aaron Horovitz, CEO of Sproutel and the creator of Jerry the Bear which teaches kids about type 1 diabetes.
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Why Pharma Should Stop Marketing Products and Start Marketing Services

When I got back from Digital Pharma West in San Francisco, a crazy idea formed in my mind about the pharmaceutical industry I have known and loved over the

Via Aleksandra Misiorowska, Pharmacomptoir / Corinne Thuderoz, Fabrice Vezin
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Viewpoints: Social media’s role in health care has unmet potential

Viewpoints: Social media’s role in health care has unmet potential | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

 

Suppose you wake up one morning with stomach pain. You want to figure out what’s going on, so where do you go for information? You might ask family or friends. You might call your doctor. But odds are, you’ll go to the Internet.

Nearly three-quarters of adult Internet users in the U.S. report looking for health information online, with a similar proportion using social networking sites. 


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Social Media Marketing in Health care Industry

Social Media Marketing in Health care Industry | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

Introduction

Social Media for Healthcare industry has never been so important than it has become in current scenario. Customers of Healthcare sector i.e. patients are going online and are in regular touch with each other. This makes imperative for healthcare professionals to connect via social web and show their presence to these conversations. In this industry face to face interaction between the patient and the doctor is considered imperative. Whole interaction is done as a real time physical setting. But in contrast to the traditional ways, new technologies have made it possible for the healthcare professionals to interact with the patients in a virtual world, where “e-doctors” provide solutions at a lower cost. For decades patients were generally the receivers of healthcare and had very little say in the process. But by harnessing the power of social media patients are now empowered to take role in their heath care and wellness. These typical “e-patients” have challenged the norms and wanted to be well versed with the procedure of their treatment. This may annoy many traditional physicians.

 

In response one can easily observe several healthcare portals coming up in the market. One of which is Healthcare Magic in India. It was started in 2008 to help patients find doctors in India, the UK and the US. The portal also facilitates the online communication between patients and doctors. So how does it earn revenue?  Basically this portal is funded by the sponsorships and the advertisements. It also sells different membership plans to the patients for interaction with the doctors.

The reason behind the growing important for social media strategy and linking it to the business strategy is the rising volume of digital healthcare activity. While healthcare providers across Europe and US are adopting social media in a quick fashion but the providers in Asia-Pacific are still cautious about the social media bandwagon.  Scope and Scale of new digital landscape could be described by following stats.

1. The time spent by physicians online is twice as they spent on print

2. Physicians are preferring online videos for professional purposed and cite Youtube over pharmaceutical company websites

3. A Recent study by Pew Research Center says that 1 in 3 American Adults have used the web to figure out the medical issue.

 

Benefits of Social Media

Social Media not only benefits the patients by being an always on support platform but also offers considerable advantages to the healthcare providers

 

Benefits for healthcare providers

Better collaboration between different physicians: Social media provides a platform for physicians from all over the world to share ideas and experiences with each other. This helps healthcare professionals to build a strong knowledge base and ensure better patient outcomes in real time. Best clinical practices are also adopted that deliver effective results.Better reach to patients: With the social media, it has now become possible to reach the audience within seconds. An example that substantiates this point is that of the medical facilities provided during the time of Tsunami in Japan in 2011. Twitter acted as a life saver as doctors were regularly updating the chronically ill patients about the treatment locations. Centers for Disease Control and Prevention (CDC) used social media platforms to update the users about the H1N1 flu outbreak.Reduction in Costs: Social Networking Platforms help healthcare providers to reduce the cost by involving in two way communication and by avoiding the costs of paper, telephone calls and different overheads. Department of Veterans Affairs’ Vista healthcare system enables all its doctors to have communication with the plan’s 3million members regarding the care. Use of Vista reduced the healthcare costs by 30%. The reason behind such a reduction was the continuous engagement of the members that helped them in avoiding unnecessary tests and procedures.Launch of new services: Some healthcare providers are taking the route of social media tools such as blogs for the introduction of new services. This method helps in getting the feedback in real time and the users can easily share their views about the new service. The Holy Cross Hospital is doing the same. It is regularly using the social media i.e. different therapeutic blogs to make people aware about the new therapeutic methods.Search for Talent: Several hospitals are now advertising openings in different domain via various social media. One such platform is the Linkedin. In a study conducted by AMN Healthcare, out of 1200 healthcare professionals that were surveyed 20% used social media website for their job search.

Benefits for online patients

Interaction with other patients: Social media is not only used by different physicians but also by patients all over the globe to interact with other patients for making informed choices. Portals such as PatientslikeMe and iMedix are helping patients with similar health problems to connect to each to discuss about the condition and make informed choices regarding the doctors and the treatment.Reduction in costs: Instead of paying huge amounts of money to visit the doctor, patients can now connect with them live via social media.Better Self Monitoring: Social Media Website and portals such as WebMD provide different health tools such as Fit-O-Meter, Personal Diet Evaluator to help patients in monitoring their daily healthcare and exercise requirements.Quick information on healthcare provider: Several health care portals such as ZocDoc and WebMD allow the patients to select doctors as per their specifications and also help in booking appointment. Also one can even rate his/her doctor on portals such as RateMyMD and DoctorScoreCard.

 

Some Challenges

Although the usage of social media is rising but the concern is that still the presence of social media is not felt among the population segment that utilizes the health services to the most i.e. patients over 65 years of age and those with multiple chronic conditions. Also only 26% of all hospitals in the US participate in the social media.Patient Privacy Violations: US Health Insurance Portability and Accountability Act (HIPAA) limits healthcare providers from revealing the information about their patients without taking the consent from themMany healthcare providers engage third party to promote their services via social media. Thus increasing the probability of violating the laws. In US, Medicare and Medicaid Protection Act of 1987 penalise those healthcare providers who are using third party to generate referrals.Demand-Supply Gap: Though patients are going online but still there is a dearth of online doctors. Not only there is shortage of time for the doctors but some even lack the knowledge of using social media so effectively.Budget Constraints: For maintaining social media operations, a hospital requires a dedicate team. These sites should be strictly regulated and updated consistently. So not every healthcare provider in a society has enough budgets to dedicate for the same.Inaccurate information: If social media is not handled by proper personnel then that can lead to a disaster. Misappropriate information about any disease can out somebody’s life in danger. In a study conducted by American Medical Informatics Association on 1o different diabetes related social networking sites, several of these websites were found to be culprit of spreading wrong information. The study was conducted at the Children’s Hospital Boston Informatics Program.

In a nutshell it would be right to say that healthcare landscape has evolved and entered into the phase of Health 2.0. Patients have assumed the role of active participants and seek control of their own health. The advent of social media has made the treatment more patient-specific. As doctors are now engaging with informed patients so the time spent will be less and will ultimately lead to less cost.

As with any other technology, social media also faces many challenges. But this could be minimised only if the healthcare providers become more responsible and adopt rational strategies. Even several regulatory agencies can pitch in to ensure the transparency and adequacy of the information being shared.

Lastly the potential of social media in healthcare sector is still not explored in a developing country such as India. So if Indian Medical Association can leverage social media for treating such a large population then that will be a great achievement but only proper regulation is there!!!


Via Plus91, Giuseppe Fattori
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Great Websites to Teach Anatomy of Human Body in 3D

Great Websites to Teach Anatomy of Human Body in 3D | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

Looking for some amazing web tools to teach human anatomy? The websites I have assorted for you below are probably among the best you can find out there. From engaging interactives to live simulations of the body system, these tools will enable your students to explore the mystery of the human body in unprecedented ways. Some of these tools provide 3D imaging of parts of the human body so students will both learn and live the experience of discovering the hidden secrets of our body.


Via Frédéric DEBAILLEUL
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Alain MICHEL's curator insight, September 19, 9:17 AM

Une sélection des 8 meilleurs sites qui permet d'explorer à loisir l’anatomie humaine, en 3D

Andrew Bateman's curator insight, September 20, 2:33 AM

One  of the best parts of my job is spending time with our service users trying to make sense of their medical reports, as part of an understanding brain injury goal that we set.

Emmanuelle PY-GRIOTTO 's curator insight, Today, 2:49 AM

C'est en anglais mais ça vaut le coup de faire l'effort d'aller voir.

Tags : sciences

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Barriers for digital health startups: Too many stakeholders, slow pace | mobihealthnews

Barriers for digital health startups: Too many stakeholders, slow pace | mobihealthnews | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
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Arches Health Plan, Symptomly to Create Asthma Tracker and Battle Healthcare Costs

Arches Health Plan, Symptomly to Create Asthma Tracker and Battle Healthcare Costs | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
Arches Health Plan has just announced its partnership with Symptomly to provide an integrated care strategy for the 25 million Asthmatics suffering from Asthma
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EHRs Don’t Save Money or Time, Docs Say

EHRs Don’t Save Money or Time, Docs Say | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
SOURCE September 17, 2014 Three-fourths of U.S. physicians who use electronic health records (EHRs) said they aren't cost-effective and don't save time, but the majority said they still believe they have value in terms of providing data, a recent survey found. The consulting firm Deloitte surveyed 561 physicians online and found that while 75% using EHRs believed that they actually increase costs, 70% said they "provide useful analytics" and 60% believed EHRs "support value-based care," according to the survey. In addition, nine out of 10 doctors were interested in mobile health applications, and of the 24% of physicians who were already active mobile health users, about half use mobile health applications daily, the survey found. The 10% of physicians who weren't interested in mobile health applications tended to be older, to be in solo or independent practice, and to have been in practice the longest, according to the survey. As far as the benefits of mobile health were concerned,
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Misfit launches Flash, a less expensive, plastic activity and sleep tracker | mobihealthnews

Misfit launches Flash, a less expensive, plastic activity and sleep tracker | mobihealthnews | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

Burlingame, California-based Misfit, formerly Misft Wearables, today launched Misfit Flash, its second wearable device that tracks various activities and sleep. The sub-$50 Flash’s pricepoint isn’t the only difference between it and Misfit’s original device, Shine. Flash is made out of “soft-touch” plastic instead of the Shine’s stainless steel body. Flash comes in a variety of colors including “lemon-lime Zest, funky Fuschia, and minimalist Frost,” according to the company.


Similar to its predecessor, Flash operates on a coin cell battery and does not require charging. It automatically tracks steps, calories burned, distance, sleep quality and duration, cycling, and swimming. To enable swim tracking, the new device, like the Shine, is also waterproof. It also can be worn in a number of ways: around the wrist or clipped to pants, a shirt, shoes, a lapel, or attached to a keychain. 


The Flash’s user interface appears similar to Shine with a ring of LED lights, but the lights are red in the new device. The entire face of the Flash is also a single button. It syncs wirelessly to the Misfit App on iOS and Android devices.


In the US, Flash will go on sale for $49.99 at Best Buy, Target, Amazon, Walmart and other stores in October. The company is also taking preorders at its site. Shine, which commercially launched late last year, is now available in tens of thousands of stores in more than 40 countries, according to the company.


Earlier this month Misfit offered up its Misfit Developer Toolkit to enable other health apps and devices to integrate Misfit’s data into their products. So far, more than 30 companies have partnered with Misfit to use the developer kit. Misfit went further than most with its developer toolkit, the company’s offers Misfit’s cloud API, the device’s SDK, and the company’s scientific library, which includes Misfit’s sensor algorithms and software analytics. Beddit was one of the first companies to take advantage of the tools with a co-branded sleep tracking device.


While Flash is the only other wearable device from Shine, the company has introduced a steady stream of accessories and new colors for the Shine, including shirts with a pocket for the shine, socks with Shine pouches, and an ornate Shine case that takes the form of a necklace called Bloom.


Two of Misfits co-founders Sonny Vu and Sridhar Iyengar also co-founded medical device company AgaMatrix, which, with its partner Sanofi, launched the first iPhone-connected glucose meter iBGStar. Since founding Misfit, Vu has hinted that the company would move beyond activity and sleep trackers and into the world of medical devices.


Via Valeria Duflot, eMedToday
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Five engagements defining the future of health

Five engagements defining the future of health | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

Engaging the whole patient.

Engaging social supports.

Engaging economics and anthropology. 

Engaging federal, state, and local governments.

Doctor-patient engagement


Via Andrew Spong, Sébastien Letélié
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Andrew Spong's curator insight, August 4, 4:10 AM

The first, second, and fifth of these you'll be more than familiar with.

 

It's the third one that gets less attention, namely economics and anthropology. There's something of a tension between the two definitions as they appear in the article as I read it, with the former wishing to incentivise a positive, self-responsible individualism in health, and the latter (also the fourth item on the list) promoting the importance of institutions in supporting such an attitude, which could be said to contradict one another.

 

However, for all of its indeterminacy I'd argue that there are progressive ways to align these positions directly and indirectly; the theme merits more discussion.

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3 Reasons Why Healthcare Will Favor Google Over Apple

3 Reasons Why Healthcare Will Favor Google Over Apple | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
This is not a typical comparison of Apple products or features compared to Google, but it is a comparison of the underlying operating systems ‒ and even more specifically how these relate to enterprise healthcare. Unlike consumer health and fitness, enterprise healthcare applications are typically ones that are licensed (or owned) by the healthcare facility, [...]

Via Sébastien Letélié
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Destination Discovery - Lilly's answer to Boehringer's Syrum? - PMLiVE

Destination Discovery - Lilly's answer to Boehringer's Syrum? - PMLiVE | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
Lilly launches online drug discovery game
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Announcing Big Pharma! Another Game: Run your own pharmaceutical empire

Announcing Big Pharma! Another Game: Run your own pharmaceutical empire | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

What is Big Pharma?

Big Pharma is a Tycoon game all about running your own pharmaceutical empire.

 

Buy ingredients, process and combine them in meticulously designed production lines, convert them into finished pills, creams, syringes and more, and finally sell them for a profit.

 

Spend your hard earned cash to research new machines and technology that will improve the efficiency of your production lines. Up your expedition spending to discover new ingredients containing new active compounds and combine them to create higher value, even fancier medicine.

 

At its core, Big Pharma is a really tight puzzle game about managing production lines. I’ve taken this core gameplay and set it against the backdrop of the pharmaceutical industry, which adds all sorts of lovely complications and opportunities to explore.

 

First of all, you’re not the only company competing in this market. All drug prices are affected by supply and demand, so unless you’ve got a patent to protect your fantastic formulas you can expect those selling prices to fall pretty sharply.

 

Next you’ve got to deal with the changing seasons and demands that go with each product. Cold and flu medicine will sell like hot cakes in the winter but you’d better have another product up your sleeve come summer time or you’re likely to hit some serious cash flow problems.

 

Another subtlety of the pharmaceutical industry I’m looking to explore is the fact that the most important cures aren’t necessarily the ones that will make a lot of profit. Cures that pander towards the whims of western countries will normally be able to sustain higher prices while the vaccine that is urgently needed by millions of people in developing nations won’t sell for more than a few pennies each. If you only had space on your factory floor for one, which would you produce?


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Pharma Guy's curator insight, Today, 12:16 PM


Will this game be any more "successful" than SYRUM, a Facebook game created by Boehringer Ingelheim. SYRUM was never released in the U.S. For more on that read Is Pharma "Gamification" Dead in the Water?

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What Stands in the Way of Pharma Developing High Quality Mobile Health Apps? - mHealth

What Stands in the Way of Pharma Developing High Quality Mobile Health Apps? - mHealth | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
One of the goals of Mobile Health Global is to organize debates about issues relating to mobile health and to foster its implementation. On Thur... (What Stands in the Way of #Pharma Developing High Quality Mobile Health Apps?

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Can a Computer Replace Your Doctor?

Can a Computer Replace Your Doctor? | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
 (ED NOTE: Great article; in the words of Sir Arthur Clarke, of “2001” fame, “If a computer can replace your doctor, it should”.

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Pharma mis-steps when engaging digitally with d...

Pharma mis-steps when engaging digitally with d... | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek, eMedToday
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Who owns Healthcare data on Social Media?

Who owns Healthcare data on Social Media? | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

Some patients wanted access over his or her clinic/ hospital records (EHR or paper based). Others, want total control over it. The rising trend of sharing healthcare data in social media fueled fears of healthcare data privacy breaches. In this age of smartphones and social media, who owns healthcare data?

What constitute healthcare data? Who owns it? Who has complete control over healthcare data?

Let me describe first the two general types of health data:(Wikipedia)

A personal health record, or PHR, is a health record where health data and information related to the care of a patient is maintained by the patient.

An electronic health record (EHR), or electronic medical record (EMR), is a systematic collection of electronic health information about an individual patient or population

Patients have total control over their PHRs.  Although an EHR maybe co-created by both the HCP and patient, it generally resides and is maintained within an institution such as a clinic or hospital.

In countries with paper based systems of recording healthcare data, the same type of healthcare data “ownership” may be inferred. The patients have total control of their personal health record while the healthcare institution, over hospital/clinic records.

Some patients wanted access over his or her clinic/ hospital records (EHR or paper based). Others, want total control over it. The rising trend of sharing healthcare data in social media fueled fears of healthcare data privacy breaches.  In this age of smartphones and social media, who owns healthcare data?



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Pharma needs to engage more digitally with docs

Pharma needs to engage more digitally with docs | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across digital channels”.

That is one of the major conclusions of a new report from research specialist Cello Health Insight carried out amongst physicians across the UK, including 300 GPs. The study did find, however, that whilst the use of digital resources has grown substantially amongst HCPs over the past five years, face-to-face interactions still carry the biggest weight.


Via Dinesh Chindarkar, Lionel Reichardt / le Pharmageek
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Epic offers a glimpse of HealthKit functions | mHealthNews

Epic offers a glimpse of HealthKit functions | mHealthNews | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
As rumored, the hotly anticipated HealthKit technology wasn't part of Apple's release this week of its newest operating system. Nonetheless, Epic has begun to offer details about what the platform will look like when the kinks are finally ironed out.
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Apple’s HealthKit Already Diagnosed with a Bug

Apple’s HealthKit Already Diagnosed with a Bug | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it
It's not even cold and flu season yet but Apple's HealthKit already has a bug that will make it late for work. Shortly before yesterday's release of iOS 8,
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Physicians To Pharmas: Provide Patient Services Or Face Irrelevance - Manhattan Research

New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Multichannel Information and Services from Pharma

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Role for smartphones and social media in medicine safety

Role for smartphones and social media in medicine safety | Health, eHealth, mHealth, Health & Social Media, Digital Health, Telehealth, Quantified Self, Wearable Tech | Scoop.it

An app will be developed to make it easy for healthcare professionals and the public to report suspected adverse drug reactions.


Source: Quka / Shutterstock.com

The project will look at the potential for identifying drug safety issues via mining of publically available social media data

An app will be developed to make it easy for healthcare professionals and the public to report suspected adverse drug reactions (ADRs) to national and European regulators.

An EU initiative wants to widen the use of smartphones and social media for transmitting notifications about drug safety issues directly to patients, clinicians and caregivers. The three-year project, known as WEB-RADR, involves the Medicines and Healthcare products Regulatory Agency (MHRA). It will investigate the potential of social media data and its value for pharmacovigilance and pharmacoepidemiology.

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Funded by the Innovative Medicines Initiative, a public–private partnership between the European Union and the European Federation of Pharmaceutical Industries and Associations, WEB-RADR also aims to come up with recommendations for the medicines regulators and the pharmaceutical industry on how these new approaches can be integrated with existing systems.

A workshop to launch the scheme will be held at the European Medicines Agency at the end of October 2014.

“The growing use of smartphones and tablets by patients and healthcare professionals creates a need for reporting forms to be provided on these platforms to ensure regulators receive ADR reports that are easy to access and complete,” says Mick Foy, from the MHRA’s vigilance and risk management of medicines division.

“[T]he recent growth of social media platforms, such as Facebook, Twitter and the many specialist sites and blogs, has given rise to many people sharing their medical experiences publically on the internet. Such data sharing, if properly harnessed, could provide an extremely valuable source of information for post-marketing surveillance for suspected adverse drug reactions and safety monitoring.”



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