The Deloitte Centre for Health Solutions has revealed a bold vision for the Healthcare and Life Sciences sector in 2020. The report, which launched at the 2014 FT Global Pharmaceutical and Biotechnology Conference, set outs ten provocative predictions for 2020.
SOURCE November 16, 2014 A subject's hand was moved remotely by having one subject thinking about moving their hand to play a video game (Photo: Mary Levin, University of Washington) Direct brain-to-brain communication has been a long-held ambition of scientists and science fiction fans alike. Recently, University of Washington (UW) researchers brought that ambition a step closer to reality by successfully conducting a direct brain-to-brain connection between pairs of volunteers over the internet by transmitting signals from one person’s brain to another to directly govern the motions of the receiving person’s hand. Building on initial research conducted in August 2013, where UW scientists first demonstrated direct human brain-to-brain interfacing, the researchers claim to have further developed and improved the technology and proved its worth using volunteer participants. In the latest tests, the team was able to control a subject's hand remotely by having one subject thinking
Bryan Timlin always carries an iPhone and an Android phone.
The 57-year-old is an app and graphic designer with a Michigan company calledOptHub, but he doesn’t carry two phones for work. He carries the iPhone because that’s what he likes, and he carries the Android because it’s what he needs.
The Android phone monitors his behavior. Five years ago, Timlin was diagnosed with rapid-cycling bipolar disorder, a mental illness characterized by four or more manic or depressive episodes a year. Some episodes, he says, can last as long as eight weeks. “Being bipolar is like jumping out of an airplane knowing you don’t have a parachute on,” he says. “You know you’re going to be hurt, but the high is so euphoric that it’s worth the risk. You can deal with the consequences later.” With his Android phone, he hopes to deal with these moments in other ways.
Mobile developer GreatCall , which makes both smartphones and applications, and artificial intelligence company Automated Insights said they are partnering on a health app that helps caregivers stay informed on the well-being of aging family members.
Leonard Kish’s first eBook titled, “Patient Engagement is a Strategy, Not a Tool. How healthcare organizations can build true patient relationships that last a lifetime.”
This eBook explores the following patient engagement topics:
What Is Patient Engagement?The Quest for AttentionFrom Technology to MotivationThe Rise of Contextual MedicineAligning Goals with Effective MessagingAlignment Through Social StrategyEstablish a Patient Engagement Strategy
Leonard Kish is a long-time contributor to HL7Standards.com who writes about patient engagement topics as they relate to healthcare technology, the government’s Meaningful Use requirements, and how proven behavior economic models should be considered by healthcare organizations and companies focused on developing patient-facing technology
There’s growing interest among both consumers and clinicians in people DIY’ing healthcare. Consumers are even keener than their doctors about the self-care concept, PwC’s Health Research Institute has found.
A recent news report says the makers of three popular baby monitors aren't doing enough to tell parents that their products won't prevent SIDS. The vendors counter that they're not selling medical devices. This is where mHealth could make a difference.
ny business within any industry has the opportunity to be successful on the internet. However creating an effective strategy for digital marketing in healthcare includes using Local SEO techniques to help local patients find you.
Professional healthcare businesses such as GP’s, Dentists and Cosmetic Surgeons need to consider using Local SEO to allow people to find their healthcare practice easily by appearing in localised search results. This can also help to build their brand.
Here are some great tips for professionals within the healthcare industry on how to make the most of Local SEO:
1. Get Added to Business Directories and Create Local Citations
Ensuring that your healthcare business is listed within local and creditable business directories such as Yell, is an ideal start to help people in your local area who are actively seeking your services. This will also help search engines such as Google determine your physical location too and can boost your rankings in search results. Just make sure that your citations in online directories match the information on your website and are consistent throughout.
You can also use BrightLocal to keep track of the citations you have created, as well as to identify what citations your local competitors have. This will allow you to identify further credible sites to get listed on.
2. Make sure you are listed on Google My Business
Formally know as Google Places, Google My Business allows your practice to further improve your visibility in Google search results, Maps and the social network Google+. You can sign up for free www.google.co.uk/business and it’s important to make sure you fill in all the sections to make a complete profile. Make sure that the contact details exactly match what’s on your website and you have a rel=publisher tag added to your website. Google My Business also allows you to fully verify your healthcare business’ address, which is essential.
3. On-Page Optimisation
For great digital marketing in healthcare you also need make sure that the pages on your website targets keywords that patients in the local area are actually searching for. This includes making sure they are within the on-page elements including Title Tags, Headings, body content on those pages as well as in the Meta Descriptions.
Images such as logos also need to be optimised because these will appear in local search results. You also need to make sure that the NAP (Company Name, Address and Phone numbers) are clearly visible in areas of your website, particularly within a ‘Contact us’ page. Talk a look at our Essential SEO Checklist which can be applied to create a powerful strategy for digital marketing in healthcare.
If you have multiple practices, create separate pages for those practices with their own specific contact details. This will allow Google to identify where your local practices are and will help you to target these locations. Below is an example of Oasis Dental Care creating individual pages for their practices around Nottingham.
4. Add a Reviews Page to your Website
Allowing your patients to add a review on your website is another important tool to improve your practice’s visibility on the internet. If you want to make sure you are listed within local search results, allowing patients to add honest and creditable reviews will add value to your website so be sure encourage your patients to provide you with some good feedback.
5. Build Links with other Local Businesses and Websites
Obtaining links to your site from other local websites can improve your local visibility in search results. Links are a critical element to Local SEO because each website linking back to yours (using a hyperlink) acts as a ‘vote’ of quality and can boost your rankings in search engines. Good examples of local websites you can obtain links from include local government websites and news websites. If you’ve issued a press release to your local paper and it appears on their website, be sure to request a link on that article back to your website.
It’s also important to get links back from professional bodies such as the Royal College of General Practitioners and the British Dental Association. Make sure that you have include their logos on your website and link to you page on the site as this will act a great trust signal for website visitors too.