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Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis

Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis | Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English) | Scoop.it

In case you haven’t heard: Samsung is now a pharmaceutical company, or at least on the point of becoming one. Subsequent to its having invested at least $2b in biopharmaceuticals, the South Korean giant will be bringing a biosimilar version of Amgen’s Enbrel to market in 2016.

That’s right.

In 2016, a company best known for its consumer electronics and heavily invested in mobile health is going to start producing pharmaceuticals, and will apparently begin by bringing a treatment to market which will presumably make it a dominant force overnight in the two disease areas in which Enbrel has indications, namely moderate to severe rheumatoid arthritis, and psoriatic arthritis.

The implications of this for legacy pharmaceutical companies are wide-reaching and significant. Let’s consider a few of them (I anticipate updating this post over the next few months):

- Samsung now has more touch points across the health ecosystem than any other pharmaceutical company. ...

- Samsung’s total focus on customer experience and design makes it a credible champion of the participatory patient’s interests. ...

- Hundreds of millions of people carry this pharmaceutical company’s brand with them day and night. ...

- Consumers will think of Samsung as a consumer electronics company that makes pharmaceuticals. ...

- Samsung will be the first consumer technology company to enter the pharmaceutical marketplace, but it will not be the last.


If this thought doesn’t focus legacy pharmaceutical companies into throwing everything they have into reforming themselves as social business, nothing will. The survival of even the largest companies is far from certain when giants such as Samsung have set their sights upon entering the industry.


Samsung doesn’t think like a pharmaceutical company.


Pharmaceutical companies better start thinking like Samsung.


Via rob halkes, Lionel Reichardt / le Pharmageek
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rob halkes's curator insight, May 14, 2014 12:53 PM

Great blog by Andrew Spong, keen enough to see the great potential.. very much inspiring to all of pharma ;-) 

Must read, and still more: must think!

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Samsung ehealth announcement: a health app vs Apple HealthBook?

Samsung ehealth announcement: a health app vs Apple HealthBook? | Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English) | Scoop.it

Speculation is that the South Korean company could launch some health-related apps for its smartphones or a Gear Fit-type wearable device, or, asEngadget reports, the event could also be related to forthcoming sensors and components that can monitor vital stats.

 

Considering the timing of the event, which falls mere days before rival Apple's Worldwide Developers Conference, there are also rumors that the company would be launching something on the lines of the rumored Apple’s fitness tracking HealthBook app for iOS 8.

 

The app is reportedly capable of monitoring heart rate, blood pressure, weight, oxygen saturation, respiratory rate, and blood sugar, as well as track your bloodwork, hydration, physical activity, nutrition, and sleep. Although there are apps out there in the market that provide some of these features, HealthBook is expected to combine them all in a single mobile interface.


Via Ignacio Fernández Alberti
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