Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Rescooped by Celine Sportisse from Healthcare, Social Media, Digital Health & Innovations
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The Doctor Will Tweet "an Embarrassing Photo of You" Now #hcsm

The Doctor Will Tweet "an Embarrassing Photo of You" Now #hcsm | Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English) | Scoop.it

Visiting the doctor can be … well, awkward. No one enjoys donning an onionskin gown and waiting in a chilly room for a pelvic exam or prostate probing and testicular palpation. Perhaps a colonoscopy will be performed or a catheter placed. Fresh humiliations lie at every turn and within every orifice.

 

Medical emergencies thrust us into even less dignified circumstances, without the luxury of a mental rehearsal. But what’s the worst that can happen? The nurses notice you haven’t kept up with your manscaping? Dr. McDreamy has to cut away your shapewear to plug a sucking chest wound? Totally worth it.

 

We shake off these humbling experiences the moment we leave the physician’s office or hospital, confident that what happened behind the privacy curtain will stay there. But now we have a different kind of exposure to worry about: becoming some doctor’s 140-character case study or the latest trophy on his Facebook wall. That’s what happened to a 23-year-old model admitted to Chicago’s Northwestern Memorial Hospital last June for excessive alcohol consumption. An emergency department physician allegedly took photos of her in which she appears anxious and disheveled. He’s accused of having posted the unbecoming shots on Facebook and Instagram.

 

In a similar incident in August, an off-duty employee of Spectrum Health in Grand Rapids, Mich., photographed an attractive female patient in the emergency department and posted the image on Facebook, with the blandly pervy caption “I like what I like.” He and several colleagues implicated in the misconduct are now free to seek upskirt opportunities elsewhere.

 

Read more: http://www.slate.com/articles/technology/future_tense/2014/01/doctors_on_social_media_share_embarrassing_photos_details_of_patients.single.html


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Rescooped by Celine Sportisse from Healthcare, Social Media, Digital Health & Innovations
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Why You Need a Healthcare Social Media Editorial Calendar #hcsm

Why You Need a Healthcare Social Media Editorial Calendar #hcsm | Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English) | Scoop.it

The Importance of Social Media Editorial Calendars

Social media calendars are inclusive, integrating every aspect of healthcare marketing. From the blog to online newsrooms, events, email campaigns, video marketing, specials, promotions and PPC, social media editorial calendars should be extensive and focused.

 

Healthcare social media editorial calendars should improve accountability with staff and the brand, increase accomplishment and productivity, force team members to get creative with trends, and increase analytics recordings.

 

How to Craft a Healthcare Social Media Editorial Calendar

Being that I started out a starch enemy of social media calendars, I like to take it one month at a time. For example, if you were starting today, January 7th, on your editorial calendar, consider drafting it for February, even March. Give yourself plenty of time to do the research, find the trends, get your staff involved, brainstorm and get creative.

 

Plan your calendar out week by week. Be sure that every week has a specific theme that fits like a puzzle into the monthly theme, whether that be for Heart Disease Awareness Month or Breast Cancer Awareness Month or New Year’s Resolutions.

 

Break down the topics, expand on those topics, engage your audience and be consistent. Roughly one to two posts per day, including weekends, should be just the right amount. And stay on top of it. If your audience is engaged, interact with them, answer questions and join conversations.

 

Keys to Healthcare Marketing on Social Media

When creating your social media editorial calendar, consider the following key points:

81% of healthcare consumes consider a hospital with an active online presence to be more ‘cutting edge.’85% of Millennials and 78% of Boomers search for health topics online.84% of women research health topics online.66% of adults searching for health care topics has looked online for information about a specific disease or medical problem.47% of adults are likely to share health information on social media with their doctors.57% of consumers said that a hospital’s social media connections would strongly affect their decision to receive treatment at that facility.A 2012 consumer survey of 1,060 participants found 54% of patients are very comfortable or comfortable with their providers seeking advice from online communities to help better treat their conditions.60% of doctors recently surveyed said social media improves the quality of care delivered to patients.More then 80% of individuals between the ages of 18 to 24 said they were likely to share health information through social media channels and nearly 90% said they would trust the information they found there! Read at: http://www.quaintise.com/why-you-need-a-healthcare-social-media-editorial-calendar/
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Rescooped by Celine Sportisse from Healthcare, Social Media, Digital Health & Innovations
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A Tweet a Day Keeps the Doctors Away? Patients and Healthcare Providers' Social Media Use #hcsm

A Tweet a Day Keeps the Doctors Away? Patients and Healthcare Providers' Social Media Use #hcsm | Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English) | Scoop.it
Social health is the mash-up of social media and healthcare, and it’s starting to gain traction. This infographic takes a close look at how patients and healthcare providers are using social media.

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Celine Sportisse's insight:

Attention, les chiffres datent un peu... (2012) 

 

Note: Figures date back to 2012...

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