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Rescooped by Smaht! Ideas from Direct mail insights
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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Smaht! Ideas | Scoop.it
Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?

Via Frédéric Jadinon
Smaht! Ideas's insight:

If Direct Mail isn't in your plans for 2014 - here's reasons to reconsider. 6.5 out of 10 consumers who receive direct mail engage with the business that sends it. And you can get even higher response rates when you use your customer data to make each piece unique with VDP (variable data printing) for just pennies more per piece.

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Rescooped by Smaht! Ideas from SEO Tips, Advice, Help
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Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts

Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts | Smaht! Ideas | Scoop.it
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And you can now embed Google+ posts on your blogging platform of choice.

Via Bonnie Burns
Smaht! Ideas's insight:

Whether you have an in-house staffer responsible for keeping fresh content on your site and social networks or you hire an outside vendor, it's better to spend time curating good content and sharing than wasting time on the actual mechanics of distribution. And if you don't have the time - get Smaht!

 

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pkselmathjaleel's curator insight, September 12, 2013 11:49 PM

pkselmathjaleel@gmail.com

K2B Solutions's comment, September 13, 2013 2:17 AM
Nice Blog ., Thanks for sharing it .,shared in my vcurated
Chris Kraig's comment, September 15, 2013 12:58 PM
nice to hear that
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Marissa Mayer Put in a Weekend's Worth of Work Designing New Yahoo Logo

Marissa Mayer Put in a Weekend's Worth of Work Designing New Yahoo Logo | Smaht! Ideas | Scoop.it
if you don't like the new logo, reserve some of your comments for yahoo ceo marissa mayer.
Smaht! Ideas's insight:

Unless Ms. Meyer is a true visionary like Steve Jobs, she really has no business developing the logo for a major corporation like Yahoo! The only way this makes any sense is if she thinks that her participation will get more free PR for the logo launch. It sends the wrong message that anyone with a computer and Adobe Illustrator can be a designer. And to also send the message that a brand identity can be done 'over the weekend' is ludicrous.

 

Now get me that copy of MS Excel... I know just enough to be dangerous, so I can help Ms. Meyer with the financial reconstruction of Yahoo! as they head towards bankruptcy.

 

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Rescooped by Smaht! Ideas from Be Your Best
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How to Get Everything You Want. Seriously

How to Get Everything You Want. Seriously | Smaht! Ideas | Scoop.it
You'd like to be successful in everything you do, of course. Here's how to make it happen.
Getting what you want in your career and in life isn't as difficult as it may seem. I mean it.

Via The People Development Network, Mandy Schumaker
Smaht! Ideas's insight:

With the right positive energy and focus, you'll be surprised what you can accomplish...

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Mandy Schumaker's curator insight, June 25, 2013 12:28 PM

Seems worth it by giving this a try!

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SoLoMo and Your Local Mobile Marketing Plan

SoLoMo and Your Local Mobile Marketing Plan | Smaht! Ideas | Scoop.it
SoLoMo: Social, Local, Mobile. The important connection between these and how they could help your business marketing.
Smaht! Ideas's insight:

Imagine a customer walking just a few blocks away from your storefront... and then they get a Tweet with a special offer just for them if they stop in within the next 30 minutes. It can happen - if your business is mobile friendly.

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Rescooped by Smaht! Ideas from Local Social Mobile Marketing
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Why Social Media Advertising Is Set To Explode

Why Social Media Advertising Is Set To Explode | Smaht! Ideas | Scoop.it
Mobile and in-stream native ads are a big reason why. ;

Via Kat Ford
Smaht! Ideas's insight:

Search is moving off the desktop and onto smart phones and tablets. By the end of this year, more search queries will be done on mobile than desktop - and the bulk of it will be local search. Are you prepared to take advantage of the next internet wave?

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Infographic: The Habits of Today’s Smart Mobile Shoppers

Infographic: The Habits of Today’s Smart Mobile Shoppers | Smaht! Ideas | Scoop.it
88% of consumers use mobile devices and PCs when planning a purchase. Here's a look at the changing behaviors of mobile shoppers. As shopping on tablets and smartphones gets easier and better, online consumers are behaving in new ways.
Smaht! Ideas's insight:

If your website is not optimized for a positive mobile user experience, you definitely will be missing out on sales in the future. Take a poll among your friends and customers to see where your site ranks as a mobile shopping experience - and then get Smaht!

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Rescooped by Smaht! Ideas from Startup Revolution
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Smaht! Ideas | Scoop.it
Startups Can Jump The ClassIf you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:* Curation.* Creation. * Social.* Ecommerce.Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.
Via Martin (Marty) Smith
Smaht! Ideas's insight:
For anyone looking to hire an SEO firm or consultant, this should be required reading. Remember, content and curation is king...
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How Facebook Embedded Posts Look Like?

How Facebook Embedded Posts Look Like? | Smaht! Ideas | Scoop.it
Facebook launched embedded posts. Now you can add posts from your Facebook page to any blog or website. And it will look like this. Post by DreamGrow Digital.
Smaht! Ideas's insight:

Facebook is becoming a very important part of your small business social media strategy - you DO have a social media strategy, right?

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Rescooped by Smaht! Ideas from The MarTech Digest
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Responsive Web Design: Is It a Magic Bullet or a Conversion Killer? - MP Fix Daily

Responsive Web Design: Is It a Magic Bullet or a Conversion Killer? - MP Fix Daily | Smaht! Ideas | Scoop.it
To hear marketers discuss the Responsive Web Design approach to mobile, you'd think it's the magic bullet for conversions. But the approach has its flaws. Here's a look at a few of them.

 

Key excerpt...

 

When creating a website with the desktop in mind first, developers are less worried about page load times since the average desktop computer has access to speedy broadband connections, more processing, and more RAM than a mobile device. But when users access a responsive website on their mobile device, they are downloading a full desktop site worth of content on a smaller device screen that pales in comparison to the desktop’s much faster specs. Though not having to update content in two places like you would have to with an M-Dot approach, you have to be more speculative of your load time in relation to your content.

 

Another significant hurdle is design. With M-Dot, you have the luxury to custom design the mobile site experience to your heart’s content. With the responsive approach, you have to design your website for the desktop, the tablet, and the smartphone holistically. You have to design with the foresight of what the navigation, for example, will look like when the resolution is scaled down or up.

 


Via marketingIO
Smaht! Ideas's insight:

Confused about which way to go on mobile web vs responsive? Read this article and then call us to find out how you can give your customers the rich mobile web experience without having to maintain content on two websites.

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marketingIO's curator insight, June 6, 2013 7:14 AM

Simplicity is another answer: a single site that is simple and straightforward...and that's difficult to accomplish.


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dswtechnologies's curator insight, November 27, 2015 5:00 AM

Visit for more information http://dswtechnologies.com/

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Twitter brand head says Aussie companies must tap all marketing channels - The Australian

Twitter brand head says Aussie companies must tap all marketing channels - The Australian | Smaht! Ideas | Scoop.it
Twitter brand head says Aussie companies must tap all marketing channels The Australian The social media platform's US-based head of agency and brand advocacy, Melissa Barnes, says Australian brands need to be engaging and growing their target...
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