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Rescooped by Kai Bösterling from Lean Content Marketing
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What Mary Meeker's Internet Trends Report Means for the Future of Content

What Mary Meeker's Internet Trends Report Means for the Future of Content | SoLoMo & Content Marketing. | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.

Via Ally Greer
Kai Bösterling's insight:
The best & most successful types of content are "uploadable, shareable, and findable." [Mary Meeker] #Quote #ContentMarketing
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Ally Greer's curator insight, June 4, 2014 6:05 PM

Each and every stat that came out of this report is extremely interesting, to say the least. Meeker and KPCB have spent every year for the last 13 years analyzing Internet, social, mobile and digital trends and shaping the way marketers and businesses make decisions.


In the first half of her report, Meeker addresses a few important subjects, and I've taken some stats from the ones that are the most relevant to content marketing & the future of publishing. The three most notable sections here include mobile content consumption, information distribution, and community building.


In the world of mobile, Meeker finds that the most up-and-coming trend is tablets. While they do have the most room for growth, that doesn't always mean that they will be growing at the fastest pace; however they are. Ensuring that all content is mobile optimized is extremely important for marketers. It might seem like this isn't news at all, but the fact that 20% of content is being consumed at mobile and only 4% of ad budgets are allocated there demonstrates that it still isn't being taken seriously enough.


As far as promotion and distribution, the most important finding states that content that's shared on Facebook receives half of its referral traffic within the first 9 hours. This means that half of the people are going to click on your Facebook link have already clicked it within 9 hours. For Twitter, it's even less: 6.5 hours. Here we have a solid demonstration of the fact that social content needs somewhere to live besides just in Facebook and Twitter timelines. After a few hours, it disappears into the feeds and referral traffic to your site plummets. Simply sharing links on social media will become decreasingly effective as this trend continues, opening the door for sites like Scoop.it which give your social content a place to live and allow it to be rediscovered by a whole new community (over 1 million strong) as well as through search.


It's also worth noting that Meeker lists community as one-third of what she has dubbed the "Internet Trifecta." with the ever expanding number of consumers online, there is more of a natural human desire to connect with others through content. Marketers who provide context to the content they are creating and sharing are the ones who are able to increase connectivity within their communities of interest and grow stronger, more stable evangelism programs which lead, in turn, to brand loyalty.


So, how does this all translate into what content marketers can do to keep up? Here are three simple tips.

1. Don't publish that blogpost or send that newsletter until you make sure it will look good on mobile devices. This is no longer an option.

2. Use content curation tools to create a hub for your social content. Just throwing it into the Internet without context or a place to live isn't going to cut it anymore. 

3. Empower your readers and customers with content through which they can connect. Create brand content that's easily accessible, findable, understandable and shareable to form relationships and assist in the buying cycle.

Brian Fanzo's curator insight, June 4, 2014 6:19 PM

Change is happening and content must provide value and stand out from the noise but more importantly be timely! 

niftyjock's curator insight, June 17, 2014 9:56 PM

more Upload less Download (MULD)

Rescooped by Kai Bösterling from Office Environments Of The Future
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Can good workplace design attract talent to your company?

Can good workplace design attract talent to your company? | SoLoMo & Content Marketing. | Scoop.it
Workplace design and facilities sit just behind salary as key influences on a candidate’s choice of workplace, according to research from design firm HASSELL and Empirica Research.

Via Color-Art
Kai Bösterling's insight:

Great Workplace Design Inspires Talents. 

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Engagement: The Key Metric for the Future

Engagement: The Key Metric for the Future | SoLoMo & Content Marketing. | Scoop.it
Kai Bösterling's insight:

#Engagement is correlated with revenue. It is an measure of customer perception. And it leads to loyalty.

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Rescooped by Kai Bösterling from Customer Experience Excellence Best Practices
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The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | SoLoMo & Content Marketing. | Scoop.it
Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). Author: Jug…

Via Rosetta Carrington Lue
Kai Bösterling's insight:

The Mandatory Of #SocialMedia.

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Bill Hurley's curator insight, June 9, 2014 4:26 PM

I love "rule" Number 2: Stop and ask, would an actual person talk that way?

Monica Norton's curator insight, June 9, 2014 7:54 PM

This eye-catching graphic features 36 pieces of social media wisdom. I dare you to pull this up and NOT read it!

Marta Torán's curator insight, June 10, 2014 1:52 AM

Genial!!

Scooped by Kai Bösterling
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Werbebranche im Umbruch.

Werbebranche im Umbruch. | SoLoMo & Content Marketing. | Scoop.it
  Früher war alles besser. Damals in den goldenen Zeiten der Werbung. Da hatte man eine Idee. Die Idee wurde in eine Anzeige gepackt. Man war ungemein stolz darauf. Und Leads, Conversion Rate,...
Kai Bösterling's insight:

Total Digital. Agenturen müssen umdenken.

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Rescooped by Kai Bösterling from Digital Marketing Digest
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11 Things You Need to Immediately Stop Doing on Facebook

11 Things You Need to Immediately Stop Doing on Facebook | SoLoMo & Content Marketing. | Scoop.it

Via Ally Greer
Kai Bösterling's insight:

Thumb Index.

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Mondy B's curator insight, June 13, 2013 4:44 AM

Facebook strategie is very important for musician !!

because your potential fans are already on Facebook

Luke Hancock - H&H Social Design's curator insight, June 13, 2013 9:28 PM

Great fun here. But there's certainly truth to not automatically syncing tweets to Facebook. Your tweets do not translate well to Facebook. Stop that immediately!

Faysal Badri's curator insight, August 13, 2013 2:41 PM

stoip this mother fucker