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SoLoMo - beyond the buzzword
SoLoMo is the latest buzzword to hit marketing, but what's the truth of the opportunity?
Curated by Martin Talks
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Mobile fuels acceleration in global ad spend | News | M&M

Mobile fuels acceleration in global ad spend | News | M&M | SoLoMo - beyond the buzzword | Scoop.it
Global ad spend is expected to grow 3.5% in 2013 to reach $505bn, followed by 5.1% in 2014 and 5.8% in 2015, according to ZenithOptimedia’s latest Advertising Expenditure Forecast.
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Mobile media to exceed $200bn by 2017: News from warc.com

Mobile media to exceed $200bn by 2017: News from warc.com | SoLoMo - beyond the buzzword | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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Analyze Job Candidates With Your Left Brain. But Hire With Your Right.

Analyze Job Candidates With Your Left Brain. But Hire With Your Right. | SoLoMo - beyond the buzzword | Scoop.it
I hear voices in my head. Well, not voices, plural. Just a voice, singular. As far as I know, I'm not schizophrenic or mentally ill (in a clinically diagnosable way). I would be completely adrift
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Secrets of Mobile Success: Cost-Cutting Banks Seek Smartphone Customers

Secrets of Mobile Success: Cost-Cutting Banks Seek Smartphone Customers | SoLoMo - beyond the buzzword | Scoop.it
The country s largest banks are counting on mobile technology to help them keep customers, win new business and — especially at Citigroup and Bank of America — replace branches.
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Should retailers really be concerned with who controls the mobile wallet? | MobilePaymentsToday.com

Should retailers really be concerned with who controls the mobile wallet? | MobilePaymentsToday.com | SoLoMo - beyond the buzzword | Scoop.it
MCX isn’t the first retailer(s) to try either controlling the mobile wallet or creating their own. The question at this point is should they even be concerned.
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eBay showcases mobile and social commerce with London pop-up shop

eBay showcases mobile and social commerce with London pop-up shop | SoLoMo - beyond the buzzword | Scoop.it
On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up shop in London’s Covent Garden to promote itself as a destination for Christmas shopping.
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Top 20 Most Social Brands [INFOGRAPHIC]

Top 20 Most Social Brands [INFOGRAPHIC] | SoLoMo - beyond the buzzword | Scoop.it
According to The Dachis Group, these 20 brands are doing their social media branding right.
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IAB study reveals 80% of smartphone owners shop on their device

IAB study reveals 80% of smartphone owners shop on their device | SoLoMo - beyond the buzzword | Scoop.it
As we round off the long weekend of deals with Cyber Monday, we have officially started the holiday season which can account for 20-40% of retailer's annual sales.
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Mobile Payments Still Tiny, Set to Explode in Next 4 Years | Digital - Advertising Age

Mobile Payments Still Tiny, Set to Explode in Next 4 Years | Digital - Advertising Age | SoLoMo - beyond the buzzword | Scoop.it
emarketer estimates that the total transaction value for mobile payments in the u.s. will be $640 million this year, but that will grow to more than $62 billion in 2016.
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Intelligence agencies turn to crowdsourcing

Intelligence agencies turn to crowdsourcing | SoLoMo - beyond the buzzword | Scoop.it
Why US intelligence agencies hope the 'wisdom of the crowd'" can help them predict the future.
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How Social Profiles Can Help You Land or Lose Your Job [INFOGRAPHIC

How Social Profiles Can Help You Land or Lose Your Job [INFOGRAPHIC | SoLoMo - beyond the buzzword | Scoop.it

92 percent of employers and recruiters use social media sites such as Facebook, Twitter and most importantly, LinkedIn. 

 

It is therefore important to make a good impression when you’re being looked at on your social profiles. Below are some of the things that recruiters are likely to react negatively to:

47% – Picturees of alcohol consumption
78% – References to doing illegal drugs
66% – Posts/tweets of a sexual nature
61% – Profanity in posts/tweets
54% – Spelling/grammar errors in posts/tweets


Via Jonha Revesencio
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Mobile, Social See Biggest Digital Ad Spend Bumps - eMarketer

Three of the hottest digital formats—mobile, social and video—will see the greatest percentages of US marketers upping their investments.
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MRS 2013: “Next Five Years of Innovation will be Frightening” says Forrester |

MRS 2013: “Next Five Years of Innovation will be Frightening” says Forrester | | SoLoMo - beyond the buzzword | Scoop.it
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GetRaasta's comment, May 1, 2013 8:52 AM
true to it's essence ! The future of mobile is absolutely about context. That's what makes the gap between the physical and digital (here mobile) world so important to explore.
GetRaasta's curator insight, May 1, 2013 8:54 AM

True to it's essence; The future of mobile is absolutely about context. That's what makes the gap between the physical and digital (here mobile) world so important to explore.

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Fitbit Flex pictures and hands-on - Pocket-lint

Fitbit Flex pictures and hands-on - Pocket-lint | SoLoMo - beyond the buzzword | Scoop.it
The wearable activity tracker is becoming a bit of a trend at the moment - First Nike, then Jawbone and now Fitbit, with the Fitbit Flex.
Designed to
Martin Talks's insight:

The wristband tech market is starting to get crowded...

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Eight studies that reveal how shoppers use smartphones in-store

Eight studies that reveal how shoppers use smartphones in-store | SoLoMo - beyond the buzzword | Scoop.it
Anyone who owns a smartphone will know that they come in extremely handy for checking prices and reviews when out shopping.
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GetRaasta's curator insight, May 1, 2013 9:06 AM

Great study ! reveals interesting facts about smart phone usage.

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Can you talk the CEO into doing social media?

Can you talk the CEO into doing social media? | SoLoMo - beyond the buzzword | Scoop.it
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matthew maxwell's comment, December 3, 2012 6:00 AM
'Trust me, I'm in marketing.'
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Bendy phones 'to appear in 2013'

Bendy phones 'to appear in 2013' | SoLoMo - beyond the buzzword | Scoop.it
Rumours abound that next year will see the launch of the first bendy phone - but what is this technology of the future?
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Smartphone-Only Mobile Commerce Up 221% On Thanksgiving, Up 128% On Black Friday | TechCrunch

Smartphone-Only Mobile Commerce Up 221% On Thanksgiving, Up 128% On Black Friday | TechCrunch | SoLoMo - beyond the buzzword | Scoop.it
The numbers keep rolling in: mobile commerce startup Branding Brand released new reports detailing holiday shopping sales on mobile, but unlike the other e-commerce reports which came out over the holidays, this one only includes data on commerce...
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Dark Social: We Have the Whole History of the Web Wrong

Dark Social: We Have the Whole History of the Web Wrong | SoLoMo - beyond the buzzword | Scoop.it
The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.
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Mobile use 'topping six billion'

Mobile use 'topping six billion' | SoLoMo - beyond the buzzword | Scoop.it
There are almost as many mobile phone subscriptions in the world as inhabitants, says a United Nations telecom agency.
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12 reasons behind Amazon's massive mobile success

12 reasons behind Amazon's massive mobile success | SoLoMo - beyond the buzzword | Scoop.it
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.
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