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Global ad spend is expected to grow 3.5% in 2013 to reach $505bn, followed by 5.1% in 2014 and 5.8% in 2015, according to ZenithOptimedia’s latest Advertising Expenditure Forecast.
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The largest source of intelligence on marketing, advertising, media and research.
I hear voices in my head. Well, not voices, plural. Just a voice, singular. As far as I know, I'm not schizophrenic or mentally ill (in a clinically diagnosable way). I would be completely adrift
The country s largest banks are counting on mobile technology to help them keep customers, win new business and — especially at Citigroup and Bank of America — replace branches.
MCX isn’t the first retailer(s) to try either controlling the mobile wallet or creating their own. The question at this point is should they even be concerned.
On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up shop in London’s Covent Garden to promote itself as a destination for Christmas shopping.
According to The Dachis Group, these 20 brands are doing their social media branding right.
As we round off the long weekend of deals with Cyber Monday, we have officially started the holiday season which can account for 20-40% of retailer's annual sales.
emarketer estimates that the total transaction value for mobile payments in the u.s. will be $640 million this year, but that will grow to more than $62 billion in 2016.
Why US intelligence agencies hope the 'wisdom of the crowd'" can help them predict the future.
92 percent of employers and recruiters use social media sites such as Facebook, Twitter and most importantly, LinkedIn.
It is therefore important to make a good impression when you’re being looked at on your social profiles. Below are some of the things that recruiters are likely to react negatively to:
47% – Picturees of alcohol consumption78% – References to doing illegal drugs66% – Posts/tweets of a sexual nature61% – Profanity in posts/tweets54% – Spelling/grammar errors in posts/tweets
Three of the hottest digital formats—mobile, social and video—will see the greatest percentages of US marketers upping their investments.
True to it's essence; The future of mobile is absolutely about context. That's what makes the gap between the physical and digital (here mobile) world so important to explore.
The wearable activity tracker is becoming a bit of a trend at the moment - First Nike, then Jawbone and now Fitbit, with the Fitbit Flex. Designed to
The wristband tech market is starting to get crowded...
Anyone who owns a smartphone will know that they come in extremely handy for checking prices and reviews when out shopping.
Great study ! reveals interesting facts about smart phone usage.
Rumours abound that next year will see the launch of the first bendy phone - but what is this technology of the future?
The numbers keep rolling in: mobile commerce startup Branding Brand released new reports detailing holiday shopping sales on mobile, but unlike the other e-commerce reports which came out over the holidays, this one only includes data on commerce...
The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.
There are almost as many mobile phone subscriptions in the world as inhabitants, says a United Nations telecom agency.
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.