SoLoMo - beyond the buzzword
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“SoLoMo is the latest buzzword to hit marketing, but what's the truth of the opportunity?”
Curated by Martin Talks
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Created Nov 2, 2011
Created by Martin Talks
Updated May 3
Posts 103
Followers 18
Reactions 114
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gradybritton.com - May 3, 5:19 PM

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techcrunch.com - April 19, 7:58 AM

TechCrunch | It’s Not About Instagram — It’s About Mobile

It has been more than a week now, but Techmeme today is dominated by Instagram related headlines. Was the Board involved? Did Marc Andreessen know? Did Instagram take the $50m from Sequoia and others before agreeing to be acquired?
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www.businessinsider.com - March 23, 2:18 PM

THE FUTURE OF MOBILE [SLIDE DECK]

The "dumbphone conversion cycle."...
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www.marketingweek.co.uk - March 16, 9:25 AM

PayPal launches rival mobile payment service to Square | News | Marketing Week

EBay-owned company targets small businesses with mobile phone credit card reader.
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mashable.com - March 13, 11:51 AM

What Men and Women Really Want, According to Social Media [INFOGRAPHIC]

What do men and women say they want on social media? Analytics firm NetBase looked at 27 billion conversations over 1 year to discover that the sexes definitely have one thing in common: food!
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pinterest.com - March 12, 10:29 AM

Work Club Is Looking For A New Creative Director

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socialmediatoday.com - March 9, 7:21 AM

The Social Media Lifecycle [Infographic] | Social Media Today

  social media success The Social Media Lifecycle [Infographic]...
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www.fastcompany.com - March 9, 3:13 AM

The Social Credit Card: AmEx Syncs With Twitter To Turn #Hashtags Into Savings | Fast Company

Today, American Express unveiled a new program with Twitter to let cardmembers sync accounts with the social network, and earn savings from big brands such as Whole Foods, Best Buy, and Zappos--just by retweeting certain hashtags.
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adage.com - March 5, 1:05 PM

Facebook Warns Brands that Scale in Social Won't Come For Free | Digital - Advertising Age

Facebook is asking marketers to double down on advertising to reach a sizable share of the fan base they've been growing for years.
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www.telegraph.co.uk - March 2, 11:14 AM

O2 to launch mobile money transfer app to rival Barclays' Pingit - Telegraph

O2 is poised to launch a mobile money transfer app to rival Barclays’
“Pingit”, effectively opening the technology to all banks.
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www.warc.com - February 29, 3:56 AM

Smartphones fuel new habits: News from Warc.com

The largest source of intelligence on marketing, advertising, media and research.
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www.marketingweek.co.uk - February 28, 4:11 AM

Vodafone and Visa forge NFC partnership | News | Marketing Week

MWC: Vodafone announces largest global mobile wallet tie-up.
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www.springwise.com - February 22, 10:40 AM

Problem solving platform connects businesses with talented students

MindSumo is a new platform on which businesses can invite students to solve problems, while those students are given the opportunity to show off their ideas to potential employers.
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www.marketingpilgrim.com - April 30, 5:55 AM

Next on Oprah: Smartphone Addicts and the Women Who Love Them

Are you addicted to your smartphone? Be honest? Would you break out in a sweat if you lost if for more than an hour?
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www.welcometomatters.com - April 12, 12:05 PM

Making physical, digital | Welcome to Matter(s)

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econsultancy.com - March 23, 12:27 PM

How do social logins and sharing affect e-commerce: infographic

More than a third of US consumers (40%) prefer social logins to creating a new/guest account on e-commerce sites, according to a new study from Monetate.
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online.wsj.com - March 15, 2:27 PM

Just a Spoonful of Cinnamon Makes the Internet Rounds

The so-called cinnamon challenge—a dare to swallow a spoonful of cinnamon without water—has gone viral and beyond. Though the challenge has been around for years, its popularity has spiked recently, to the amusement—or puzzlement—of many.
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www.allfacebook.com - March 12, 8:22 PM

What Facebook Marketers Need To Know About Pinners

How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.
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adage.com - March 10, 9:26 AM

Could 'Draping' Become Bigger Than 'Tebowing?' | Advertising and Marketing Wisdom: Adages - Advertising Age

In time for the "Mad Men" premiere on March 25, someone is trying to make "Draping" a meme.
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mashable.com - March 9, 3:15 AM

Why Mobile Commerce Is On The Rise #Infographic

By Samantha Murphy - http://bit.ly/xpLWRh ;

@MurphySamanthaJ

 

About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to CultureLabel - http://bit.ly/ytZXK5 - who has put together this Infographic highlighting the outlook for the mobile commerce industry.

 

Looking to expand its own mobile strategy, the company compiled stats to reinforce the need to grow its m-commerce channel. According to findings, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones. Smartphone sales are up 63.1% from 2010, and a whopping 488.5 million devices were sold in 2011.

 

The Infographic also points out that mobile commerce is expected to experience significant growth by 2015 from the six previous years — jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion


Via maxOz, ABroaderView
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econsultancy.com - March 6, 7:19 AM

Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014

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www.ft.com - March 5, 7:52 AM

Ping, swipe or wave – pay by mobile - FT.com

Vodafone and Visa have announced a deal that will allow shoppers to make purchases using mobile phones instead of cash or cards – but customers have so far been slow to take up new contactless payment options.
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www.businessinsider.com - February 29, 5:48 AM

A Lawyer Who Is Also A Photographer Just Deleted All Her Pinterest Boards Out Of Fear

Pinterest places all legal blame on its users and even makes them pay its fees if Pinterest gets sued.
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mashable.com - February 28, 4:30 AM

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+.


Via Jonha Revesencio
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www.theretailbulletin.com - February 24, 2:21 PM

Mobile Social Commerce levels double in six months | The Retail Bulletin, Retail News

Figures from Reevoo show that Mobile is evolving rapidly into a significant and effective channel for consumer reviews and conversions.
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