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12 Blogs Every Small Business Should Be Reading

12 Blogs Every Small Business Should Be Reading | SoLoMo and Digital experience | Scoop.it

Not enough small business owners make the time to read material that can keep them informed and up to date with their industry, keep themselves abreast of business trends that will in one way or another eventually impact on their businesses, and feed their own creativity.

 

A big part of the reluctance to make time to read, is the challenge of knowing what to read, and perhaps more importantly what is not worth reading.

 

This good article, suggests that business owners should make blog reading a part of their day, and it suggests 12 specific blogs that offer much to small business owners.


Via Daniel Watson, Marc Picornell
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Rétrospective 2013 et Tendances 2014 e-commerce et livraison Info-Ecommerce.fr

Rétrospective 2013 et Tendances 2014 e-commerce et livraison  Info-Ecommerce.fr | SoLoMo and Digital experience | Scoop.it
E-commerce & E-business vu par des e-commerçants

Via Augustin Gueldry
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Augustin Gueldry's curator insight, January 14, 2014 6:20 AM

Pour mieux appréhender les évènements qui animent le secteur.

Jerome Libeskind's curator insight, January 14, 2014 7:55 AM

résumé tout à fait intéressant des fait majeurs de 2013 et des perspectives 2014 dans la logistique urbaine et e-commerce

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Fresh ways to better engage mobile shoppers - iMediaConnection.com

Fresh ways to better engage mobile shoppers - iMediaConnection.com | SoLoMo and Digital experience | Scoop.it
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Alain Champenois's curator insight, July 22, 2013 9:54 AM

Why a mobile-first marketing strategy ? Simply because every marketing channel (traditional or digital) end-up into the mobile which is a behavior, not just a channel.

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Grande distribution et revolution digitale : multicanal crosscanal ...

La grande distribution affronte actuellement avec Internet une étape majeure : l’apparition de puissant acteurs du e-commerce couplée à de nouvelles habitu

Via Stephane Papeil-Lalande
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Stephane Papeil-Lalande's curator insight, July 7, 2013 3:25 PM

La grande distribution affronte actuellement avec Internet une étape majeure : l’apparition de puissant acteurs du e-commerce couplée à de nouvelles habitudes de e-consommation.

 

Jérôme MONANGE's curator insight, July 7, 2013 5:21 PM

Grande distribution et révolution digitale et cross-canal

 

Jérôme Monange, LAB RETAIL 2025

http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm

TIPS MARKETING's curator insight, July 13, 2013 4:00 AM

Le digital : un enjeu majeur pour la distribution !

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Agile marketing: the 70:20:10 rule

Agile marketing: the 70:20:10 rule | SoLoMo and Digital experience | Scoop.it
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and adaptive. To be flexible and embrace change.

Via Ally Greer
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Aaron Bana's curator insight, June 25, 2013 1:28 AM

Awesome!

Sandrine Muir-B.'s curator insight, June 26, 2013 9:05 AM

Worth the read! Got me smiling and activated my brain as I was reading the infographics. Just got an idea for the project I am working on! :) Thanx!

Kai Bösterling's curator insight, July 6, 2013 12:12 PM

Good Rule!

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Google makes mobile advertising more transparent with goal of attracting bigger budgets - Mobile Marketer - Advertising

Google makes mobile advertising more transparent with goal of attracting bigger budgets - Mobile Marketer - Advertising | SoLoMo and Digital experience | Scoop.it
To help marketers better understand mobile attribution, Google has introduced a new calculator tool providing equations and benchmarks so marketers can estimate the value of their mobile advertising.

Via jerome leger
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La vitrine du futur vue par Adidas : ça décoiffe ! « Marketing, satisfaction client, fidélité

Sympa cette vitrine interactive vue par Adidas... !

Faites vos courses même lorsque le magasin est fermé...!

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12 Blogs Every Small Business Should Be Reading

12 Blogs Every Small Business Should Be Reading | SoLoMo and Digital experience | Scoop.it

Not enough small business owners make the time to read material that can keep them informed and up to date with their industry, keep themselves abreast of business trends that will in one way or another eventually impact on their businesses, and feed their own creativity.

 

A big part of the reluctance to make time to read, is the challenge of knowing what to read, and perhaps more importantly what is not worth reading.

 

This good article, suggests that business owners should make blog reading a part of their day, and it suggests 12 specific blogs that offer much to small business owners.


Via Daniel Watson, Marc Picornell
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10 key #mCommerce strategy decisions eBook

10 key #mCommerce strategy decisions eBook | SoLoMo and Digital experience | Scoop.it

Just launched: a new free guide and presentation to developing an mCommerce strategy How to manage the opportunities and challenges of mobile marketing is. Marketing topic(s):Ecommerce strategy. Advice by Dave Chaffey.

 

How to manage the opportunities and challenges of mobile marketing is one of the biggest challenges for digital marketers. As we have shown in our compilation of mCommerce statistics, consumer use of smartphones and tablets is growing at a dizzying pace.

To help advise marketers how to take the right decisions on mCommerce, I’ve teamed up with Rob Thurner of mobile training and consulting agency Burner Mobile...


Via Nebojsa Stojanovic
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mCommerce Is Coming Your Way

mCommerce Is Coming Your Way | SoLoMo and Digital experience | Scoop.it

PayPal has announced a deal which will see it become a major player in the world of mobile commerce, or so it hopes. The driver behind which is the hope to find new, faster and more convenient way to part us and our money.

 

Rumours also abound around the iPhone 5 and what it may or may not contain in terms of mobile payment capabilities, whilst Google already has Google Wallet and AT&T, Verizon and T-Mobile offer Isis Mobile Wallet...

 

 


Via Nebojsa Stojanovic
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BESSEC (enseigne regionale chaussures) poursuit sa stratégie cross-canal

BESSEC (enseigne regionale chaussures) poursuit sa stratégie cross-canal | SoLoMo and Digital experience | Scoop.it

« Achetez en ligne 24h/24 et 7j/7 ou réservez en ligne pour essayer en magasin » : une vraie liberté pour le client dans ses achats.
Le credo de la stratégie cross canal de l’enseigne Bessec est clair : « Que vous soyez en magasin ou sur le site web bessec-chaussures.com, vous retrouvez toute la qualité de service et d’accueil des équipes Bessec pour vous conseiller dans votre meilleur choix de chaussures. ».
En effet, BESSEC apporte à la vente en ligne une dimension personnalisée, en promulguant des conseils sur les chaussants et l’entretien, et en proposant un service totalement innovant pour le secteur, la réservation gratuite d’un produit en ligne pour l’essayer en magasin. Une véritable valeur ajoutée qui séduit de plus en plus de clients bretons. 


Via Nicolas Prigent
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Lise Déchamps's curator insight, September 17, 2013 4:36 AM

En effet, BESSEC apporte à la vente en ligne une dimension personnalisée, en promulguant des conseils sur les chaussants et l’entretien, et en proposant un service totalement innovant pour le secteur, la réservation gratuite d’un produit en ligne pour l’essayer en magasin. Une véritable valeur ajoutée qui séduit de plus en plus de clients bretons. 

Jérôme MONANGE's curator insight, September 17, 2013 5:10 AM

Un bon exemple de stratégie cross-canal avec un choix clair pour le client "Que vous soyez en magasin ou sur le site web vous retrouvez toute la qualité de service et d’accueil des équipes"

Une discussion à suivre dans le LAB RETAIL 2025

 

Jérôme MONANGE ; Strategic Marketing Manager ; Administrateur LAB RETAIL 2025http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm ;

 

 

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Influencia - Innovations - Tesco va t-il démocratiser l'impression 3D dans les magasins ?

Influencia - Innovations - Tesco va t-il démocratiser l'impression 3D dans les magasins ? | SoLoMo and Digital experience | Scoop.it
L’impression 3D bientôt dans nos supermarchés ? Le Britannique Tesco, toujours aussi prompt à capitaliser sur les innovations technologiques, étudie la faisabilité d’une ambition qui changerait radicalement l’industrie de la grande distribution.

Via Stephane Papeil-Lalande
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Stephane Papeil-Lalande's curator insight, July 9, 2013 3:20 AM

L’impression 3D bientôt dans nos supermarchés ? Le Britannique Tesco, toujours aussi prompt à capitaliser sur les innovations technologiques, étudie la faisabilité d’une ambition qui changerait radicalement l’industrie de la grande distribution.

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Etude Cap Gemini : Les facteurs clés de succès du Web to Store

Une étude publiée par Cap Gemini


Via Bertrand Jonquois
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Dominique Palacci's curator insight, July 6, 2013 3:00 AM

Même si l'étude est basée sur les résultats 2011 de 30 retailers dans le Monde, on a un début de réponse sur la valeur ajoutée du Web To Store.

Quan don sait à quelle vitesse les comportements changent ce derniers mois, on imagine le boost qu'ont du prendre ces chiffres !

Cecile Morel's curator insight, July 7, 2013 2:34 AM

Mobirider will help Retailers be "clicks to bricks". Soon.

Anne Canet's comment, July 8, 2013 3:02 PM
merci
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How Salesforce And Deloitte Tackle Employee Engagement With Gamification

How Salesforce And Deloitte Tackle Employee Engagement With Gamification | SoLoMo and Digital experience | Scoop.it
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.

Via Alex Butler
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Murray McKercher's curator insight, July 4, 2013 8:03 AM

Gamification of work...great idea

Pierrick Fischer's comment, July 4, 2013 10:09 AM
Gamification is super smart! When you realize how unhappy most people are with their jobs, you also realize the oustanding potential for improvement that you have as a manager! Looking forward to trying some of these techniques!
Kim Zinke (aka Gimli Goose)'s curator insight, July 5, 2013 11:09 PM

So what steps do you need to get identify the type of games?  These tips from the article will help: 

For each employee, figure out what behaviors have the most impact.Make sure those employees know what is expected and have the tools, resources and support required to do what they need to do.Recognize and reward behavioral steps along the way as well as end results.
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Très peu de détenteurs de smartphone utilisent des applications mobiles de shopping

Très peu de détenteurs de smartphone utilisent des applications mobiles de shopping | SoLoMo and Digital experience | Scoop.it

La course aux applications est lancée depuis plusieurs mois : marques et enseignes rivalisent en créativité et en rapidité pour dégainer la ‘killing app’. Il est clairement entendu de tous que, permettant de conquérir de nouveaux clients, le site mobile est la fondation de toute stratégie Internet. Par ailleurs, les acteurs du e-commerce surinvestissent sans doute trop le terrain des applications mobiles, au risque de le saturer.
Dans cette note, nous vous donnons un aperçu du comportement des Français vis-à-vis de différentes applications marchandes ou liées au shopping.


Via Arthur MEGNIN
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L’Internet mobile plus répandu; opportunités pour les Retailers

L’Internet mobile plus répandu; opportunités pour les Retailers | SoLoMo and Digital experience | Scoop.it

Accenture met en avant l'augmentation de l'utilisation de l'Internet mobile, il découle de son étude de grandes opportunités pour le retail:

 

Les coupons mobiles très prisés par les consommateurs Une demande de paiements mobiles Double stratégie, web-mobile et Apps
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Mobile is the glue of SoLoMo and ATAWAD

Presentation around SoLoMo made at GooglePlex Belgium: - Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo - ATAWAD: any time, any where, any devic...
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Xavier Dalloz's comment, December 25, 2012 3:28 AM
ATAWAD est une marque déposée par Xavier Dalloz en 2002
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Who's Who in Ecommerce | Small Biz Daily

Who's Who in Ecommerce | Small Biz Daily | SoLoMo and Digital experience | Scoop.it

If you’re selling online, are you happy with your ecommerce solution? If not, there are lots of senior and new players to choose from. Check out this infographic from Lexity, a provider of online marketing solutions for small merchants...


Via Nebojsa Stojanovic
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[Infographie Google] Comment le multi-écrans devient la norme - FrenchWeb.fr

[Infographie Google] Comment le multi-écrans devient la norme - FrenchWeb.fr | SoLoMo and Digital experience | Scoop.it

Via Thierry Pires
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