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On their own

On their own | Solo Pro World | 21st Century Business | Scoop.it
PERHAPS the future belongs to the self-employed. Steady jobs, after all, are hard to find. The idea that a young graduate should expect to work for 40 years with the...
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How Google Determines Where to Rank Your Website [INFOGRAPHIC]

How Google Determines Where to Rank Your Website [INFOGRAPHIC] | Solo Pro World | 21st Century Business | Scoop.it

"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".

 

View Infographic here: http://www.quicksprout.com/2014/03/26/how-google-determines-where-to-rank-your-website/

 


Via Antonino Militello
Barbara Saunders's insight:

More ways to get more traffic to your site.

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İnternetten Para Kazanma's comment, April 18, 2014 1:42 PM
good
İnternetten Para Kazanma's comment, April 18, 2014 1:42 PM
good
İnternetten Para Kazanma's comment, April 18, 2014 1:42 PM
good http://www.siyahpara.com/category/evden-para-kazanma/
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Think You're Too Old to Be An Entrepreneur? Think Again. (Infographic) | Entrepreneur.com

Think You're Too Old to Be An Entrepreneur? Think Again. (Infographic) | Entrepreneur.com | Solo Pro World | 21st Century Business | Scoop.it
There's a lot of focus on people who start their own businesses in college, but many successful entrepreneurs start their own businesses after years of...
Barbara Saunders's insight:

This is important to understand if you're 50+ and starting over. They left some notables off the list like Julia Child who didn't take her first cooking class until she was in her 50s

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Essential Marketing Skills Every Person Should Know - 'Net Features - Website Magazine

Essential Marketing Skills Every Person Should Know - 'Net Features - Website Magazine | Solo Pro World | 21st Century Business | Scoop.it
Barbara Saunders's insight:

Sometimes marketing flops - Here are some tips to tighten up

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Profitable Magic: 10 Marketing Tips Entrepreneurs Can Learn from Walt Disney by Guest Blogger Camille McClane | Better, Smarter, Richer

Profitable Magic: 10 Marketing Tips Entrepreneurs Can Learn from Walt Disney by Guest Blogger Camille McClane | Better, Smarter, Richer | Solo Pro World | 21st Century Business | Scoop.it
Barbara Saunders's insight:

Bring a touch of magic into your business like Disney did.

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Sara Horowitz On Moving From Consumption to Connection - NBC News

Sara Horowitz On Moving From Consumption to Connection - NBC News | Solo Pro World | 21st Century Business | Scoop.it
John Makely / NBC News fileSara Horowitz, Founder and Executive Director of the Freelancers Union.
As the founder and executive director of the Freelancers ...
Barbara Saunders's insight:

Solo Pros: You MUST be aware of Sara Horowitz and her mission. It is critical to your - and your business's - well being.

 

Please share this with all of your solo business pals.

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Social Media Purpose and Tactics - The Truth About Content and Engagement

Social Media Purpose and Tactics - The Truth About Content and Engagement | Solo Pro World | 21st Century Business | Scoop.it
Recently eMarketer released a new report that purported to cover Social Media Tactics and which work best. Though the report has a lot of valuable information, most is based on a highly misguided v...
Barbara Saunders's insight:

Solo Pros: Imagine this: There's a link between your content and engagement!

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How Paying Attention Can Change Your Career

How Paying Attention Can Change Your Career | Solo Pro World | 21st Century Business | Scoop.it
A mindfulness expert reflects on more than 35 years of research, finding we perform better when we turn off the auto-pilot.
Barbara Saunders's insight:

Solo Pros! This is a great read. You've got to stop following the rules of others meant for another time. We live in turbulent times. That means you need to stay awake at the wheel.

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Sales - How to Build Your Own Customized B2B Prospecting Lists for Free : MarketingProfs Article

Sales - How to Build Your Own Customized B2B Prospecting Lists for Free : MarketingProfs Article | Solo Pro World | 21st Century Business | Scoop.it
Sales - A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to do it yourself, here are nine steps for ...

Via Sales Inside Inc
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KEYWORD PHRASES - How To Create an Editorial Calendar for Traffic Using SEO

KEYWORD PHRASES  - How To Create an Editorial Calendar for Traffic Using SEO | Solo Pro World | 21st Century Business | Scoop.it
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.

Via Peg Corwin, Renaud Gagné
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Peg Corwin's curator insight, July 5, 2013 4:58 PM

Quick recap on finding keyword phrases for which to create content.


  1. "List out all of the different products or services you have and then list out the benefits in short phrases for each product or service.
  2. Go to the Google Trends Tool and do a search and look for any type of seasonality, noting any months that these particular keyword phrases tend to peak.
  3. Go to the Google Keyword Tool and look for the search volume, targeting terms that specifically have at least 1,000 searches a day and PPC terms with high cost per click.
  4. Go to Google Analytics and check your website data to look for search queries people are using to find your pages. Pay attention to your most visited pages and how people are getting there internally as well as your call to action pages or your order pages. See how people are navigating the site or if they are getting there directly from outside sources.

Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"



Renaud Gagné's curator insight, November 26, 2013 6:59 PM

Really in-depth guide to generate traffic with content marketing. For Serious people only

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6 Blogging Blunders That Keep People in the Poor House - Renaud Gagne

6 Blogging Blunders That Keep People in the Poor House - Renaud Gagne | Solo Pro World | 21st Century Business | Scoop.it
I am sharing these 6 blogging blunders because I see too many people put their blood, sweat and tears into their website or blog yet still miss the mark when it comes to actually achieving the reason why the blog or website exists in the first...

Via Renaud Gagné
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Renaud Gagné's curator insight, November 26, 2013 7:15 PM

How to make sure your traffic actually does what it is suppose to do.

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4 Steps to Not Lose All of Your Website Traffic Despite Google

4 Steps to Not Lose All of Your Website Traffic Despite Google | Solo Pro World | 21st Century Business | Scoop.it
  Although not a sexy topic , we must sometimes get academic: if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and...

Via Thomas Faltin, Renaud Gagné
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Renaud Gagné's curator insight, December 1, 2013 11:55 PM

Great insights about the latest Hummingbird update

Kristin Taylor's curator insight, March 19, 2014 10:39 PM

I love this change because it means Google pays attention to all that connecting you are doing. You know...the Social Media and the Blogs and the Website Updates. An essential part of your marketing strategy right now. Drop me a note if you need some ideas on how to boost your efforts up a notch or more.

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How to Steal Your Competitor’s Facebook Fans

How to Steal Your Competitor’s Facebook Fans | Solo Pro World | 21st Century Business | Scoop.it
Facebook isn’t just one of the most popular sites on the web. It’s also a great place to gain new customers. But when you are starting from scratch, it can be difficult to grow your Facebook audience.

Via Renaud Gagné
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Down but not out, laid-off workers look to self-employment programs | Deseret News National

Down but not out, laid-off workers look to self-employment programs | Deseret News National | Solo Pro World | 21st Century Business | Scoop.it
Laid-off workers skip the job search with self-employment assistance programs — and try going into business for themselves.
Barbara Saunders's insight:

It really is more than a 'trend'. It is the new reality... Self employment can be tough but at least the person in charge (you) actually DOES have your best interest in mind and isn't going to lay you off.

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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | Solo Pro World | 21st Century Business | Scoop.it
Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. One of the most important skills you can develop is g
Barbara Saunders's insight:

This is a little  bit techy but super good info. Check out your site today.

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Secrets to reading body language

Secrets to reading body language | Solo Pro World | 21st Century Business | Scoop.it
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
Barbara Saunders's insight:

This is really an interesting infographic. Ladies, speak in a lower register to be taken seriously.

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10 Body Language Tips Every Speaker Must Know (Infographic)

10 Body Language Tips Every Speaker Must Know (Infographic) | Solo Pro World | 21st Century Business | Scoop.it
When delivering a presentation before an audience, our words aren't the only thing people pay attention to. Consider this advice for making better eye...
Barbara Saunders's insight:

Solo Pros: Here's a handy infographic for your next talk or workshop.

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What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge? | Solo Pro World | 21st Century Business | Scoop.it
Business owners should follow big brands' leads and fashion content that speaks to customers.
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Understanding B2B Buyer Behavior

Understanding B2B Buyer Behavior | Solo Pro World | 21st Century Business | Scoop.it
Barbara Saunders's insight:

Solo Pros: Timing is everything. Here's a handy info graphic to help with your b2b contacts

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The Future of Ecommerce for Small Business

The Future of Ecommerce for Small Business | Solo Pro World | 21st Century Business | Scoop.it

 Pros: For small businesses managing online stores, in order to remain relevant and successful, the key will be to keep ahead of the curve and implement focused strategies that ultimately drive sales and customer satisfaction....

Barbara Saunders's insight:

Solo Pros: This is a MUST READ. "The future of ecommerce for small business sees personalization and curated content as key to keeping ahead of fierce competition."

 

Do you have a Content Marketing Plan yet? Call me...http://www.soloprosuccess.com/

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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Solo Pro World | 21st Century Business | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester
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Nicoletta Gay's curator insight, March 29, 2014 7:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2014 10:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 10:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Lead Generation & You – Ways to Generate Leads

Lead Generation & You – Ways to Generate Leads | Solo Pro World | 21st Century Business | Scoop.it

If you're a newbie marketer who's looking for some helpful information about how to perform lead generationto get results fast, then you've come to the wrong place! Check out more lead generation tips at http://www.121directmarketing.com .


Via Sales Inside Inc
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5 secret ways to get over 1000 shares with your next post!

5 secret ways to get over 1000 shares with your next post! | Solo Pro World | 21st Century Business | Scoop.it
Quality Content=Bigger chances. But usually people say that you have 50-50 chance to be shared from your readers.

Via Michael Kristiansen, Renaud Gagné
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Michael Kristiansen's curator insight, November 24, 2013 4:56 PM

These secrets are really 'open secrets', strategies you may have heard something about, but don't have the time or committment to dig into social media marketing activities.  It works with consistency, and takes the kind of effort most business people would have to delegate the activities and then oversee that it's being carried out successfully. The author uses making a snowball ever larger.  At some point the weight of all the activities accumulate and a tipping point occurs.  That's when online word of mouth (sharring) has reached your audience of enthusiasts.  To do these activities successfully, there must be high value content behind it all.  A business person selling tires wants to sell more and claim that the best tires and service is his/her business.  That's advertising.  Social media marketing looks at  what people are doing.  If it's going to the beach,  it's the fun experience of what they'll do there (with a little product placement).  There are many creative ways to tell a story that entertains, even educates, and the brand is associated in a way that people remember the brand because they liked the story.  A content marketing plan is about associating the brand with great storytelling, trending topics that are relevant.

Renaud Gagné's curator insight, November 26, 2013 7:03 PM

Really good stuff on how to create viral traffic to your content.

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7 Ways to Drive More Blog Traffic Using LinkedIn | Social Media Examiner

7 Ways to Drive More Blog Traffic Using LinkedIn | Social Media Examiner | Solo Pro World | 21st Century Business | Scoop.it

LinkedIn strategy: Discover ways to drive more traffic to your blog and get more exposure to your Linkedin profile.

 

7 tips to leverage LinkedIn for more blog readers.  Some of these tips I already employ. Tip #3 grabs my attention. As I said, I don't spend enough time at LinkedIn....that's about to change!

 

What tips resonate with you?


Via Debra Simpson, Renaud Gagné
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Renaud Gagné's curator insight, November 26, 2013 7:25 PM

Social Media Examiner Always Over Deliver

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Huge Traffic Strategy # 8: Promote Your Blog by Re-Purposing Content into Other Formats Across the Web

Huge Traffic Strategy # 8: Promote Your Blog by Re-Purposing Content into Other Formats Across the Web | Solo Pro World | 21st Century Business | Scoop.it
Or: Re-purpose Your Content…carefully, but maniacally (heh heh)
Content drives traffic. Known fact.

Via Thomas Faltin, Renaud Gagné
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Renaud Gagné's curator insight, December 1, 2013 11:57 PM

Yes, simple, fast and powerful way to generate more traffic from working 1 time