Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.
Robin Good: if you want to get a glimpse of what are going to be some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one.
Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work.
The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price.
A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends.
Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach.
It should be used as a model.
Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10
"HubSpot explains (with video) how and why to create a Facebook business page to maximize your social media B2B marketing reach."
I always enjoy how easy HubSpot makes it to build and use something in social media. They go out of their way to make sure you understand the "why" to use a particular social media site followed with the "how".
Plus this article makes a quick and easy reminder around the dimensions to use for the various photos which are the first thing a person sees when they land on your page. (Which are not easily found within the help files on Facebook.)
The article is a quick read if you are already familiar with Facebook pages and has some hidden gems on building and growing your business pages.
For webmasters, Using images and pictures on their websites, blogs is very common thing. As everyone knows that images are very important in making someone understand the idea about the article's theme. Sometimes Images will explain the things easily which you can't explain by words.
Is your Facebook page lonely? Not getting the number of fans you’d hoped for? Don’t be discouraged and check out these easy Tips!
1. Are You as Funny as You Think You Are?: Humor is a great way to connect with your audience and to show a lighter side to your business.
2. Be Seriously, Serious: Just as humor can be honey to your bees, serious posts, including anything from holiday-themed posts, to trending topics in your market, can be just as valuable to your audience.
3. Keep Your Personal Opinions Personal: No matter what topic or issue you’re trying to address, never pick sides.
4. Reuse, Recycle: As long as the content is relevant and beneficial to your audience, re-posting someone else’s content is an excellent way to draw attention to your page.
5. Simply Be the Best: One of the number one goals we should all strive for in marketing is consistently providing the best information at exactly the right time.
ComScore has just reported that Pinterest has penetrated the top 50 list of most visited sites in the USA.. Pinterest is a solid choice for attracting more traffic, leads and customers to your business.
WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
By March 2012, with about 72.4 million users for the content management system, the WordPress (WP) grew as the largest of its type on the planet.It provided hosting to more than 50% of the CMS users and more than 45% of the top 100 sites as rated by Technorati use WP services.
The CMS grew by a great rate after the release of the version 3.3 and people seem reluctant to switch to 3.4. On average, the WP receives around 500,000 posts. Out of every 100 new domains created, 22 in the US belong to WordPress. WP boasts of 3 million searches worldwide per month and Indonesians are the best promoters and users of the WP services and it ranks 8th in that country.
In a month, on average, around 352 m people view more than 2.5 m pages in an average month. A survey of 18,000 users by Word press foundation found that the median rate of a Word press project to be $50 p/h. Of the 19,000+ plug-ins, SEO tops the list of downloaded with 20% followed by stats and images which account for 11 and 9 percent respectively.
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!
Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic.