Small Business Trends “Team Renaissance” Brings New Insights into Working with Teams Small Business Trends Even if you are a true solopreneur, you actually have an invisible team in place — your customers, your family and friends, your networking...
Experiential marketing isn’t something reserved for big business with equally big budgets - elements of experiential marketing can feed into campaigns, (How to build an experiential campaign: Experiential marketing isn’t something reserved...
Yes, the economy was rough on commerce for a while, but still many businesses fail unnecessarily. If I've gained any wisdom about business, it's that there is a learning curve and you must always improve your skills for your business to thrive.
The Marketo Community provides round-the-clock access to documentation, training materials, and knowledge documents to help you get the most out of your Marketo solution. (Market Community Rocks, I just earned the Summer Sweepstakes Entry reward!
"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.
So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.
1) Get to the point. We all know people have short attention spans -- so why aren’t we considering that in landing page creation? So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.
2) Use contrasting colors. Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.
3) Stamp on a logo. Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.
4) Avoid visual clutter. While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.
5) Never underestimate formatting. Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.
6) Add social proof. This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.
7) Be consistent. A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.
Each tip is analyzed with more information and examples.
NBC Chicago (blog) How Big Should I Be?: The Question Most Entrepreneurs Forget to Ask NBC Chicago (blog) Will I bootstrap or pursue funding? Will I hire staff or remain a solopreneur? Will I work from home or invest in office space?
Life Life happens. Not much you can do about it. Sometimes life brings you joy, love and wealth and sometimes it can bring you hardship, sorrow and grief. As a solopreneur life can definitely creep up at the most.
It's important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. (Yes, we're content snackers.
Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign.
We’ve talked about re-optimizing your autoresponders and creating effective drip campaigns before. This article is about how to not sound like a robot and keep that personal vibe even when your content is on auto-pilot. We’ll also look at how frequently you should be sending and length of your campaign to maximize it’s effectiveness.
By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales.