Once upon time, back in the years before 2010, the CMS was an instrumento to create, organize, manage and publish content on a specific web property, website or blog. This classic CMS was characterized by its ability to: support
Excerpt from the review article by TechCrunch: "VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a brand. The company says the testimonials can include tweets, YouTube videos, Instagram photos, and more, all presented in what Nassiri (VideoGenie's CEO) called “a rich, visual environment” on the brand’s site, and with the option for visitors to add their own stories directly from the site.
Naturally, brands can curate the content, so that a tweet with the wrong message doesn’t end up in the StoryBox. At the same time, Nassiri said the product offers analytics showing which content is getting the most engagement and (when relevant) driving the most sales. StoryBox can automatically prioritize the best-performing content and display it prominently on the site..."
Here are the rules: I've been at zero a few times, come back a few times, and done it over and over. I've started entire new careers. People who knew me then, don't me now. And so on. This is what worked for me.
Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?
The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....
Is the Global Recession over? Hard to say. According to the Bureau of Labor Statistics, the unemployment rate dropped from 7.2% to 6.6% over the past six months. However, a recent Gallup Poll found that many Americans aren’t convinced that the tide is turning. Nearly one in four report that [...]
New Findings: Are You a Successful Small Business Owner? Hawkeye ... Consumer Electronics Net Furthermore, Clate Mask who founded the highly successful Infusionsoft, 83% of the 28 million small business owners in the United States are solopreneurs.
A Maine entrepreneur was scheduled on Wednesday to appear before a joint Senate hearing to discuss the opportunities and challenges facing seniors who start their own businesses. Elizabeth Isele, a part-time Portland resident, spearheads two organizations that provide resources to “encore entrepreneurs,” which is a term I like for individuals planning to start a business after […]
This week, PCG, a membership association for freelancers in the UK, released a report about the outlook for self-employed workers in 2014. Here’s what we think is interesting: even in the midst of economic recovery both the US and the UK, we’re continuing to see increased numbers of freelancers and strong interest in freelancing. This refutes the claim that the rise of freelancing is solely motivated by the recession; other factors, like the desire for independence and flexibility, risk mitigation for large employers, and a need for specialized, highly skilled work suggest that the freelancing is an attractive option for ...
Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies.
Images are powerful. They can tell a story, persuade, inspire, and much more. When used correctly, they can even help you sell a product. For instance, adding a photograph to a restaurant menu can increase sales of an item by as much as 30%.