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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Solo Pro World | 21st Century Business | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon, John van den Brink, Barbara Saunders
Barbara Saunders's insight:

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

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janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

Solo Pro World | 21st Century Business
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Action Hours - Stay Focused & Follow Through

Action Hours - Stay Focused & Follow Through | Solo Pro World | 21st Century Business | Scoop.it
A weekly business coaching program empowering you to stay focused and follow through as you build your home-based business.
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Standing Up To Small Business Sexism | Prowess

Standing Up To Small Business Sexism | Prowess | Solo Pro World | 21st Century Business | Scoop.it
Standing Up To Small Business Sexism http://t.co/s7adYlqoGK
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Badass Branding Secrets for Solopreneur Success: Inspirational Business Women Show

Virginia Parsons, the Hangout Mentor, http://www.hangoutmarketingu.com discusses Badass Branding Secrets for Solopreneur Success. Get ready for some ...
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How Marketing Funnels Work

How Marketing Funnels Work | Solo Pro World | 21st Century Business | Scoop.it
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you.
What Are Funnels?
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23 Marketing Techniques That Cost You Time, Not Money

23 Marketing Techniques That Cost You Time, Not Money | Solo Pro World | 21st Century Business | Scoop.it
Here is the common situation of many startups. They have no money, but they have to do marketing.
What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks.
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The Top Five Kissmetrics Reports Every Content Marketer Needs

The Top Five Kissmetrics Reports Every Content Marketer Needs | Solo Pro World | 21st Century Business | Scoop.it
As a content marketer, you’re always pushing out content you hope visitors will find and love. And you’re always trying to get visitors to convert into customers.
Those are your two jobs – producing content and converting visitors.
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re: How Brands Can Be Sorry on Facebook

re: How Brands Can Be Sorry on Facebook | Solo Pro World | 21st Century Business | Scoop.it
Yip, very interesting. I am sure that what ever scale system they place
will have the desired effect. If it was some kind of barometer that
registered above or below a scale of 0 then you could see how bad or
good you are doing.
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Rescooped by Barbara Saunders from On Call Marketing
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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | Solo Pro World | 21st Century Business | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential

Via The Fish Firm, Barbara Saunders, Kristin Taylor
Barbara Saunders's insight:

Update your LI profile OFTEN.

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Terry Corby's curator insight, July 4, 2014 3:50 AM

some good basics tips to help you build your brand

Rescooped by Barbara Saunders from LinkedIn Marketing Strategy
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33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less)

33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less) | Solo Pro World | 21st Century Business | Scoop.it
Paying more attention to your LinkedIn profile lately? Good move! This infographic has 33 pithy tips for LinkedIn (EACH in 140 characters or less)

Via Noland Hoshino
Barbara Saunders's insight:

Linked In is having more effect than other networks - depending upon your target market.

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Rescooped by Barbara Saunders from Modern Marketer
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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | Solo Pro World | 21st Century Business | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential

Via The Fish Firm
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Terry Corby's curator insight, July 4, 2014 3:50 AM

some good basics tips to help you build your brand

Barbara Saunders's curator insight, October 22, 2014 3:03 PM

Update your LI profile OFTEN.

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1,000+ freelancers on how to live the freelance life

1,000+ freelancers on how to live the freelance life | Solo Pro World | 21st Century Business | Scoop.it
Back when I started Freelancers Union in 1995, there was a common refrain I heard from members: “There’s no manual for freelancing. We’re all making it up as we go along.” Nearly two decades later, though, that’s just not true anymore (or at least not as true as it once was). More than 42 million freelancers are demonstrating how to build a sustainable, meaningfully independent freelance life. Freelancing’s the new normal. And millions of freelancers who are doing it are loving it. How do we know? Our new report we’re releasing today, “How to Live the Freelance Life -- Lessons ...
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Simple Marketing Strategy for Solos and Encores

Simple Marketing Strategy for Solos and Encores | Solo Pro World | 21st Century Business | Scoop.it
Selling yourself is hard. Sean Harry works with solos overcoming the 'selling' barrier most solos have with his simple marketing strategy.
Barbara Saunders's insight:

Solos and small businesses! Are you frustrated with your marketing plan? Listen in to today's Solo Pro Radio.

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The Road to Solopreneur Success: Day Four | One Woman Shop

The Road to Solopreneur Success: Day Four | One Woman Shop | Solo Pro World | 21st Century Business | Scoop.it
Going it alone shouldn't be lonely
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How to Pitch Freelance Services to Small Businesses

How to Pitch Freelance Services to Small Businesses | Solo Pro World | 21st Century Business | Scoop.it
In this post, Josh teaches you how to pitch freelance services to small businesses - an overlooked but highly valuable customer segment for freelancers.
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My Daily Schedule As A Work-From-Home "Solopreneur"

MY ONLINE SHOP: http://charmandgumption.com TWEET, TWEET: @hollymariecasto Please let me know your video requests in the comments below, and ...
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The Art of Business as a Creative Professional - Solopreneur - Sneak Preview

You know how commercial artist Nick Longo gets work? He keeps showing up for it. He's not over here in a corner wondering why no one wants his “art.” He's in ...
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Avoid These Five Online Advertising No-No’s

Avoid These Five Online Advertising No-No’s | Solo Pro World | 21st Century Business | Scoop.it
In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share.
You don’t need to be a director to make a movie. You don’t need to be a newscaster to deliver news.
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Just How Important is “The Fold”? 5 Things to Consider

Just How Important is “The Fold”? 5 Things to Consider | Solo Pro World | 21st Century Business | Scoop.it
“If there’s one lesson to take from every major change in how people browse the internet…it’s that users hate to click and don’t mind scrolling…Clicking is like a choice, like jumping; scrolling is inevitable, like falling.” -John Herman, in an...
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Creative Inc The Ultimate Guide to Running a Successful Freelance Business

Arts & Photography, Business of Art GET This BOOKs/EBOOKs at : ▻ http://j.mp/1OeCwlr.
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Legal Guide for Starting & Running a Small Business by Fred S. Steingold Ebook PDF

Legal Guide for Starting & Running a Small Business by Fred S. Steingold Ebook PDF Click http://books.phusplay.com/?id=pEPyCAAAQBAJ Author: Fred S.
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Rescooped by Barbara Saunders from All About LinkedIn
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Your Skills Are Your Competitive Edge on LinkedIn [INFOGRAPHIC]

Your Skills Are Your Competitive Edge on LinkedIn [INFOGRAPHIC] | Solo Pro World | 21st Century Business | Scoop.it
Members who list  skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. That fact alone underscores the importance of making your profile shine with a comprehensive list of professional skills and expertise. There are more than 45,000 standardized skills

Via Anita Windisman
Barbara Saunders's insight:

Stop using old cliche terms to describe what you do. Focus on what you do and the end results.

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Rescooped by Barbara Saunders from Modern Marketer
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B2B Sales Pros Need to Create Demand with Content Marketing

B2B Sales Pros Need to Create Demand with Content Marketing | Solo Pro World | 21st Century Business | Scoop.it
No matter how much content you create or share, if you are not creating demand for your B2B products or services, nobody will want to buy them.

Via The Fish Firm
Barbara Saunders's insight:

Solos and Small Biz Owners, Are you creating the demand you need to get your content to sell?

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Rescooped by Barbara Saunders from Modern Marketer
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Informing Ourselves: The 2014 Social Media Marketing Report

Informing Ourselves: The 2014 Social Media Marketing Report | Solo Pro World | 21st Century Business | Scoop.it
Your description

Via The Fish Firm
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Emmanuel 'Manny' Gigante's curator insight, July 3, 2014 1:17 AM

hmmm   you can talk yourself into anything.......

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The Move To Freelancing - Why Are We Giving Up The 9-5?

The Move To Freelancing - Why Are We Giving Up The 9-5? | Solo Pro World | 21st Century Business | Scoop.it
By 2020 freelancers are expected to make up 50% of the full time work force. Why are more us choosing to break away from the nine-to-five? Opportunities for freelancers are increasing thick and fas...
Barbara Saunders's insight:

Have you taken the leap to self employment yet? Now is the time.

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