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Via janlgordon, John van den Brink, Barbara Saunders
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From Floundering to Flourishing!
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Barbara Saunders
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Rescooped by Barbara Saunders from Solo Pro World | Business in the 21st Century onto Solo Pro World | Business in the 21st Century |
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Via janlgordon, John van den Brink, Barbara Saunders
Barbara Saunders's insight:
Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.
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![The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | Solo Pro World | Business in the 21st Century | Scoop.it](http://img.scoop.it/t4GusU9-2oMbxvGLoZPXhjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own! Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic. Via Lauren Moss, John van den Brink Delete the scoop?
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Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.
Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.
Key features include:
Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.
If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.
Useful. Informative. 7/10
Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/
Via Robin Good 
Beth Kanter's comment,
August 24, 2012 11:14 AM
One annoying feature, or maybe I can't find the place in my settings, but I get random invites from random people to events and it automatically gets on my google calendar and creates clutter. I wish I could flip a switch that says not to add the event to my calendar.
Robin Good's comment,
August 25, 2012 3:05 AM
Beth, thanks for sharing the issues you have encountered. I don't see that switch yet either.
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This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.
Here are some of the highlights that caught my attention:
Mega-trend of transparency in 2013?
**Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.
**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:
*3D-printing and make-on-demand, to trigger a resurgence in
domestic manufacturing in established markets in 2013
Mobile Moments
**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...
Eco Trend for 2013
**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Vkmo1j]
Les tendances consommation pour l'année 2013