How salespeople inspire customers to invest, not resist, with stories. | Solo Pro World | 21st Century Business | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

 

 

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

 

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

 

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

 

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Kathie Nelson