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Rescooped by Barbara Saunders from Marketing Revolution
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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Solo Pro World | 21st Century Business | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith
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malek's curator insight, February 4, 6:13 AM

Eye opener on the ever changing SEO world

Rescooped by Barbara Saunders from Free Open Source Apps and Tips for SMBs
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Online Video Tips for Small Businesses

Online Video Tips for Small Businesses | Solo Pro World | 21st Century Business | Scoop.it

If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos:
1. Tell a Good Story: Products and services abound. Good stories are much harder to come by.
2. Be You: The video should really express your company's culture and personality
3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online
4. Don't Recreate the Wheel: If it's your first video, keep it simple.
5. Don't Make Mom Blush: Have fun, but keep it clean.


Via Ashok Ramachandran
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dan's comment, August 29, 2013 11:46 AM
Totally Agree!
Indigo Designs Group's comment, September 5, 2013 7:46 PM
Absolutely!
Dotty Scott's curator insight, September 26, 2013 8:39 AM

Video on your website is a great optimization tool!

Rescooped by Barbara Saunders from AtDotCom Social media
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Marty's SEO Triptych: New SEO Rules in a Content Marketing World

Marty's SEO Triptych: New SEO Rules in a Content Marketing World | Solo Pro World | 21st Century Business | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith, John van den Brink
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Rescooped by Barbara Saunders from Traffic Generation
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KEYWORD PHRASES - How To Create an Editorial Calendar for Traffic Using SEO

KEYWORD PHRASES  - How To Create an Editorial Calendar for Traffic Using SEO | Solo Pro World | 21st Century Business | Scoop.it
How to make a product or service centric editorial calendar that is backed up with data from website and SEO research that you do for content marketing.

Via Peg Corwin, Renaud Gagné
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Peg Corwin's curator insight, July 5, 2013 8:58 AM

Quick recap on finding keyword phrases for which to create content.


  1. "List out all of the different products or services you have and then list out the benefits in short phrases for each product or service.
  2. Go to the Google Trends Tool and do a search and look for any type of seasonality, noting any months that these particular keyword phrases tend to peak.
  3. Go to the Google Keyword Tool and look for the search volume, targeting terms that specifically have at least 1,000 searches a day and PPC terms with high cost per click.
  4. Go to Google Analytics and check your website data to look for search queries people are using to find your pages. Pay attention to your most visited pages and how people are getting there internally as well as your call to action pages or your order pages. See how people are navigating the site or if they are getting there directly from outside sources.

Always keep in mind your buyer persona every single time and what are the people looking for when they are navigating your site"



Renaud Gagné's curator insight, November 26, 2013 10:59 AM

Really in-depth guide to generate traffic with content marketing. For Serious people only

Rescooped by Barbara Saunders from AtDotCom Social media
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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | Solo Pro World | 21st Century Business | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


Via Lauren Moss, John van den Brink
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