Solo Pro World | 21st Century Business
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Rescooped by Barbara Saunders from Marketing Your Small Business
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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Solo Pro World | 21st Century Business | Scoop.it

Via Daniel Watson, Tia Ribary
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Randi Thompson's curator insight, February 26, 2013 9:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!

Rescooped by Barbara Saunders from Personal Marketing Strategy
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How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Solo Pro World | 21st Century Business | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

 

 

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

 

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

 

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

 

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Kathie Nelson
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