Jeff Glass used to rely on the Yellow Pages to bring customers to his Rider Shack surf shop here. Now, Facebook has taken over as his primary vehicle for keeping awareness of his shop in front of the public...Beyond the "like," here's some of what's new on Facebook.
- Graph Search lets you query the social network for Facebook members' takes on favorite restaurants and local businesses.
- Promoted posts. Businesses can profit from their "likes" by creating ads that appear in the News Feeds of folks who have liked them - and in the News Feeds of their friends, as well.
- Mobile app install ads. For businesses with their own apps, Facebook offers a paid way to get customers to download the app.
- Check-in. With the popularity of mobile, it's starting to see more usage. Customers click a tab to let friends know they're visiting a business or other spot, and that shows up in their news feeds.
Via Ashok Ramachandran