Solo Pro World | 21st Century Business
3.2K views | +0 today
Follow
Solo Pro World | 21st Century Business
Harness what you know to help you grow
Your new post is loading...
Your new post is loading...
Rescooped by Barbara Saunders from Free Open Source Apps and Tips for SMBs
Scoop.it!

4 Facebook features every small business should be using

4 Facebook features every small business should be using | Solo Pro World | 21st Century Business | Scoop.it

Jeff Glass used to rely on the Yellow Pages to bring customers to his Rider Shack surf shop here. Now, Facebook has taken over as his primary vehicle for keeping awareness of his shop in front of the public...Beyond the "like," here's some of what's new on Facebook.
- Graph Search lets you query the social network for Facebook members' takes on favorite restaurants and local businesses.
- Promoted posts. Businesses can profit from their "likes" by creating ads that appear in the News Feeds of folks who have liked them - and in the News Feeds of their friends, as well.
- Mobile app install ads. For businesses with their own apps, Facebook offers a paid way to get customers to download the app.
- Check-in. With the popularity of mobile, it's starting to see more usage. Customers click a tab to let friends know they're visiting a business or other spot, and that shows up in their news feeds.


Via Ashok Ramachandran
more...
Ashok Ramachandran's curator insight, May 30, 2013 10:56 AM

As described above, Facebook is replacing Yellow Pages. Small Businesses should become familiar with various Facebook features and how they can leverage them. 

Rescooped by Barbara Saunders from AtDotCom Social media
Scoop.it!

10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Solo Pro World | 21st Century Business | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon, John van den Brink
more...
janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

Rescooped by Barbara Saunders from Solo Pro World | 21st Century Business
Scoop.it!

10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Solo Pro World | 21st Century Business | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon, John van den Brink, Barbara Saunders
Barbara Saunders's insight:

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

more...
janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013