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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Solo Pro World | 21st Century Business | Scoop.it

Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?

 

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2014 9:27 AM

What's the measure of content marketing success? @PamDyer shares tips.

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How Much Money Should Your Business be Spending on Marketing?

How Much Money Should Your Business be Spending on Marketing? | Solo Pro World | 21st Century Business | Scoop.it

B2B Marketing’s core role is to generate leads that convert to revenue. Therefore, it’s self evident that investing in marketing is important to your business growth.

 

Well quite.

 

But exactly how much is enough? Business leaders are struggling to understand:

 

~ In what type of marketing should you invest?

~ Should you switch to digital tactics? if so, how?

~ How do you measure marketing?

 

Here are some key statistics from a survey on marketing spending from a new Gartner offering called “Gartner for Marketing leaders.”


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101 Sure-Fire Ways to Make People Hate Your Marketing

101 Sure-Fire Ways to Make People Hate Your Marketing | Solo Pro World | 21st Century Business | Scoop.it

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love, that is.

 

But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

 

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Because love is all you need ... and probably some leads.

 

Warning: Sarcasm and snark abound.


Via Martin Gysler
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Martin Gysler's curator insight, February 11, 2013 3:50 PM

I think after reading this post, you no longer have the right to apologize if you do not do the good things with your marketing.

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2013 Digital Marketing Map For Online Entrepreneurs

2013 Digital Marketing Map For Online Entrepreneurs | Solo Pro World | 21st Century Business | Scoop.it

Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...


Via Lauren Moss, John van den Brink
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Anne-Marie Delfgaauw's curator insight, February 23, 2013 5:12 AM

Online marketing for dummies :)

Philippe Trebaul's curator insight, March 2, 2013 6:45 AM
2013 Digital Marketing Map For Online Entrepreneurs.

"Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc"...


2013 Digital Marketing Map For Online Entrepreneurs via @MYDstudio http://sco.lt/...


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Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Solo Pro World | 21st Century Business | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


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satish01's comment, February 19, 2013 5:16 AM
prologicwebsolutions.com
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Solo Pro World | 21st Century Business | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler, Lisa Sicard
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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Online Video Tips for Small Businesses

Online Video Tips for Small Businesses | Solo Pro World | 21st Century Business | Scoop.it

If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos:
1. Tell a Good Story: Products and services abound. Good stories are much harder to come by.
2. Be You: The video should really express your company's culture and personality
3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online
4. Don't Recreate the Wheel: If it's your first video, keep it simple.
5. Don't Make Mom Blush: Have fun, but keep it clean.


Via Ashok Ramachandran
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dan's comment, August 29, 2013 2:46 PM
Totally Agree!
Indigo Designs Group's comment, September 5, 2013 10:46 PM
Absolutely!
Dotty Scott's curator insight, September 26, 2013 11:39 AM

Video on your website is a great optimization tool!

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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Solo Pro World | 21st Century Business | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Solo Pro World | 21st Century Business | Scoop.it

Via Daniel Watson, Tia Ribary
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Randi Thompson's curator insight, February 26, 2013 9:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!

Rescooped by Barbara Saunders from Internet Marketing Strategy 2.0
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Education Is The New Marketing Strategy

Education Is The New Marketing Strategy | Solo Pro World | 21st Century Business | Scoop.it

Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.

 

Today a person can learn from a myriad of new different sources, at his own pace and time.

 

"The internet has democratized education and businesses should take notice.

 

You are in business because you have some area of expertise.

 

Sharing your expertise is a way to help you build your brand and provide value."

 

From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.

He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.

I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.


People are looking to non-traditional sources to learn from. Education and business are merging. "

 

The article is full of short, valuable insights, like these:

 

"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."

 

"Consumers need information to choose when there are too many options."

 

"Education is a form of curation."

 

Right on track. Must-read. 8/10

 

Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/

 

 

 


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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | Solo Pro World | 21st Century Business | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

 

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

 

First Of All, What is Responsive Web Design?

 

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

 

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

 

Read more: http://mz.cm/LI09iS


Via Martin Gysler
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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!