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Rescooped by Barbara Saunders from Business in a Social Media World
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Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook | Solo Pro World | 21st Century Business | Scoop.it
Many marketers and Facebook page admins are reporting that they're seeing an extreme drop in organic reach — and claim it has been going on for months.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 27, 2013 4:16 AM

Official confirmation that the drop in organic reach is huge. 



Comunicologos.com's curator insight, December 27, 2013 12:07 PM

Estudios demuestran que disminuyó más del 40 por ciento el alcance orgánico en Facebook:

Adam Smith's curator insight, January 5, 2014 4:11 PM

This is when you have to start blending traditional advertising and digital marketing so the impact of the decrease in organic reach of facebook isn't so detrimental 

Rescooped by Barbara Saunders from Inspiring Social Media
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9 Trends Now In Social Media

Rather than the usual look ahead at year end, this looks at trends happening right now in social media being implemented by brands globally

Via David Blundell, Lisa Sicard
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Margareth Baulard's curator insight, December 13, 2012 6:04 AM

Les tendances du moment et non pas une rétrospective de 2012 !

Geoffrey Cooling's curator insight, December 16, 2012 11:16 AM

Nice outline of current use

Art Jones's curator insight, March 20, 2013 1:39 PM

Good infornation presented in a great way (Visual)!

Rescooped by Barbara Saunders from AtDotCom Social media
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Marty's SEO Triptych: New SEO Rules in a Content Marketing World

Marty's SEO Triptych: New SEO Rules in a Content Marketing World | Solo Pro World | 21st Century Business | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith, John van den Brink
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Rescooped by Barbara Saunders from Free Open Source Apps and Tips for SMBs
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4 Facebook features every small business should be using

4 Facebook features every small business should be using | Solo Pro World | 21st Century Business | Scoop.it

Jeff Glass used to rely on the Yellow Pages to bring customers to his Rider Shack surf shop here. Now, Facebook has taken over as his primary vehicle for keeping awareness of his shop in front of the public...Beyond the "like," here's some of what's new on Facebook.
- Graph Search lets you query the social network for Facebook members' takes on favorite restaurants and local businesses.
- Promoted posts. Businesses can profit from their "likes" by creating ads that appear in the News Feeds of folks who have liked them - and in the News Feeds of their friends, as well.
- Mobile app install ads. For businesses with their own apps, Facebook offers a paid way to get customers to download the app.
- Check-in. With the popularity of mobile, it's starting to see more usage. Customers click a tab to let friends know they're visiting a business or other spot, and that shows up in their news feeds.


Via Ashok Ramachandran
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Ashok Ramachandran's curator insight, May 30, 2013 10:56 AM

As described above, Facebook is replacing Yellow Pages. Small Businesses should become familiar with various Facebook features and how they can leverage them. 

Rescooped by Barbara Saunders from AtDotCom Social media
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New Facebook Page In 5 Easy Steps

New Facebook Page In 5 Easy Steps | Solo Pro World | 21st Century Business | Scoop.it

"HubSpot explains (with video) how and why to create a Facebook business page to maximize your social media B2B marketing reach."

 

I always enjoy how easy HubSpot makes it to build and use something in social media. They go out of their way to make sure you understand the "why" to use a particular social media site followed with the "how".

 

Plus this article makes a quick and easy reminder around the dimensions to use for the various photos which are the first thing a person sees when they land on your page. (Which are not easily found within the help files on Facebook.)

 

The article is a quick read if you are already familiar with Facebook pages and has some hidden gems on building and growing your business pages.

http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx


Via Ken Jondahl, massimo facchinetti, Martin (Marty) Smith, John van den Brink
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Rescooped by Barbara Saunders from AtDotCom Social media
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Social Media Business Demographics - Seo Sandwitch Blog [Infographic]

Social Media Business Demographics - Seo Sandwitch Blog [Infographic] | Solo Pro World | 21st Century Business | Scoop.it
Social Media has changed the way businesses promoted their products and services. Find interesting infographic on social media business demographics.

 

1- Create a business profile on Facebook, LinkedIn and Twitter.
2- Start social networking with peers.
3- Experiment with social media tools.
4- Use Twitter daily.
5- Learn from the experts.
6- Determine how your success will be measured.
7- Do not spend too much time online.
8- Embrace customer reviews.
9- Consider using Groupon.
10- Ask each visitor and customer how they heard about business.
11- Remember it make take 6 months or more to measure results.


Via John van den Brink
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