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2013 Digital Marketing Map For Online Entrepreneurs

2013 Digital Marketing Map For Online Entrepreneurs | Solo Pro World | 21st Century Business | Scoop.it

Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...


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Anne-Marie Delfgaauw's curator insight, February 23, 2013 5:12 AM

Online marketing for dummies :)

Philippe Trebaul's curator insight, March 2, 2013 6:45 AM
2013 Digital Marketing Map For Online Entrepreneurs.

"Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc"...


2013 Digital Marketing Map For Online Entrepreneurs via @MYDstudio http://sco.lt/...


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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | Solo Pro World | 21st Century Business | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


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A Business Model Is The Place To Start From: Not a Business Plan - Steve Blank

A Business Model Is The Place To Start From: Not a Business Plan - Steve Blank | Solo Pro World | 21st Century Business | Scoop.it

Where did the idea that startups write business plans come from?

 

In the early days of venture capital, investors and entrepreneurs were familiar with the format of business plans from large companies and adopted it for startups. Without much thought it has been used ever since.

 

A business plan is the execution document that existing companies write when planning product-line extensions where customer, market and product features are known. The plan is an operating document describes the execution strategy for addressing these “knowns.”

 

A startup is not about executing a series of knowns. Most startups are facing a series of unknowns – unknown customer segments, unknown customer needs, unknown product feature set, etc.

 

That means that writing a static business plan first adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model.

 

From the Wall Street Journal article intro: "A retired eight-time serial entrepreneur, Steve’s insight that startups are not small versions of large companies is reshaping the way startups are built and how entrepreneurship is taught. His observation that large companies execute business models, but startups search for them, led him to realize that startups need their own tools, different than those used to manage existing companies."

 

 

Bio & Books: http://blogs.wsj.com/accelerators/steve-blank/

 

Free & Near Free Tips: http://steveblank.com/2012/11/27/open-source-entrepreneurship/ 

 

 

 


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5 Ways to Lead with Emotional Intelligence -- and Boost Productivity - Forbes

5 Ways to Lead with Emotional Intelligence -- and Boost Productivity - Forbes | Solo Pro World | 21st Century Business | Scoop.it

More emotional intelligence, is what our world strongly need. This excellent post say all what you need to know about this subject. [note Martin Gysler]

 

Employees today are much more aware of whether or not they are a good fit in their workplace culture and they want their leaders to be more mindful of their needs. In general, employees have become more sensitive about how to best co-exist in a workplace environment that allows them to be who they naturally are.

 

Employees are tired of playing games and just want to be themselves. As such, they are managing their careers and looking to advance by searching for jobs that truly fuel their passion, fulfill their desires, and ignite their real talent. For most, today’s economic landscape has made the career management journey extra challenging. And beyond career advancement opportunities, people want their supervisors and leaders to be more in touch with who they are as people (not just as their colleagues) to assure that their career track is in proper alignment with and supports their personal and professional goals.

 

Read more: http://onforb.es/S5CSgI


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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | Solo Pro World | 21st Century Business | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

 

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

 

First Of All, What is Responsive Web Design?

 

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

 

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

 

Read more: http://mz.cm/LI09iS


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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Solo Pro World | 21st Century Business | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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101 Sure-Fire Ways to Make People Hate Your Marketing

101 Sure-Fire Ways to Make People Hate Your Marketing | Solo Pro World | 21st Century Business | Scoop.it

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love, that is.

 

But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

 

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Because love is all you need ... and probably some leads.

 

Warning: Sarcasm and snark abound.


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Martin Gysler's curator insight, February 11, 2013 3:50 PM

I think after reading this post, you no longer have the right to apologize if you do not do the good things with your marketing.

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A Business Model Is The Place To Start From: Not a Business Plan - Steve Blank

A Business Model Is The Place To Start From: Not a Business Plan - Steve Blank | Solo Pro World | 21st Century Business | Scoop.it

Where did the idea that startups write business plans come from?

 

In the early days of venture capital, investors and entrepreneurs were familiar with the format of business plans from large companies and adopted it for startups. Without much thought it has been used ever since.

 

A business plan is the execution document that existing companies write when planning product-line extensions where customer, market and product features are known. The plan is an operating document describes the execution strategy for addressing these “knowns.”

 

A startup is not about executing a series of knowns. Most startups are facing a series of unknowns – unknown customer segments, unknown customer needs, unknown product feature set, etc.

 

That means that writing a static business plan first adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model.

 

From the Wall Street Journal article intro: "A retired eight-time serial entrepreneur, Steve’s insight that startups are not small versions of large companies is reshaping the way startups are built and how entrepreneurship is taught. His observation that large companies execute business models, but startups search for them, led him to realize that startups need their own tools, different than those used to manage existing companies."

 

 

Bio & Books: http://blogs.wsj.com/accelerators/steve-blank/

 

Free & Near Free Tips: http://steveblank.com/2012/11/27/open-source-entrepreneurship/ 

 

 

 


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Building Your LinkedIn Network

Building Your LinkedIn Network | Solo Pro World | 21st Century Business | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417


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Tiana Martin's comment, December 30, 2012 10:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
Martin Gysler's comment, December 30, 2012 6:33 PM
thanks for the information Tiana, I'll check it out.
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Productivity the Richard Branson way

Productivity the Richard Branson way | Solo Pro World | 21st Century Business | Scoop.it

I think Richard Branson has proved that his six secrets to success, can bring someone on the way to success. [note Martin Gysler]

 

If there’s one thing that Richard Branson clearly has in abundance, it’s get up and go. You need only look at his travel schedule for this week (Haiti, Warsaw, Cairo, Mumbai and Delhi – honest!) to realise that productivity has played a large part in his and Virgin’s success over the years.

 

With this in mind Rob Rawson from Biz 3.0 has managed to crack his secrets to productivity into six key areas. It certainly makes for some interesting reading, have a look and see if there’s something which you can pick up:...

 

Read more: http://www.virgin.com/entrepreneur/blog/productivity-the-richard-branson-way?goback=%2Egde_1979097_member_178066495


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OnStartups Beta - Stack Exchange

OnStartups Beta - Stack Exchange | Solo Pro World | 21st Century Business | Scoop.it

If you are an entrepreneur or if you want to become one, this site will give you lots of information and the opportunity to ask questions. [note mg]

 

This is a collaboratively edited question and answer site for entrepreneurs looking to start or run a new business. It's a part of OnStartups.com, a blog on entrepeneurship by Dharmesh Shah. It's 100% free, no registration required.


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