Benjamin Schwarz is one of the best professional in digital TV I
know. Recognized international expert on converging media and technologies, he bloggs at CTOIC.net. Via Richard Kastelein & Adriana Hamacher 
The research included both online surveys of connected TV users and in-home interviews, and eight Smart TV advertising campaigns were tracked for 'leading entertainment and conventional brands'. The reports findings ...
Via Richard Kastelein & Adriana Hamacher 
This new technology is transforming our television into a true multi-purpose function beyond the simple receiver that it was originally. (Smart TV, Connected TV: That's To Say? Via Richard Kastelein & Adriana Hamacher 
As the lines between the internet and television blur and the importance of social platforms and connections influence our decisions, a new paradigm called Social TV is emerging. Via Richard Kastelein & Adriana Hamacher 
The second screen—whether it be your laptop, tablet, or smart phone—is changing the way audiences watch and actually interact with the programs they watch. Via siobhan-o-flynn 
Marketers are increasingly using major events, such as the Super Bowl and The Oscars, to kick off or premier new product campaigns. Consumer electronics giant Samsung is no exception. 
Social TV apps are gaining momentum as research shows just how social watching TV is. Social TV apps are one of the hottest digital trends for 2012 - so how can advertisers benefit? (Anyone using #fango ? Via Richard Kastelein & Adriana Hamacher 
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders. Via Richard Kastelein & Adriana Hamacher On Feb. 8, NBC News will debut the documentary series Hidden Planet hosted by Richard Engel on the Rock Center with Brian Williams iPad app, the first time the network has premiered a series on an iPad app. 
SlashGearKinect HD set-top box tipped for Xbox LIVE TV plansSlashGearMicrosoft's Xbox TV plans continue to trickle out, with talk of a Kinect-based set-top box for 2012 that would offer streaming multimedia content with a voice and motion... Via Richard Kastelein & Adriana Hamacher 
Connected TVs are expected to be the norm for the majority of people buying a Via Richard Kastelein & Adriana Hamacher 
It’s already happening. Tom Hanks TV series for Yahoo. Steven Van Zandt is starring in a Web-original drama on Netflix. House of Cards, starring Kevin Spacey, will also appear on Netflix, along with other original shows. Yahoo is partnering with ABC News for Web video, and licensing original comedy as well. 
How will tablets and cord cutting impact TV? Viewer behavior, the TV business and online video trend: • Tablet sales continue to explode. Analysts predict that Apple will sell 100 million iPads in 2012 • Nearly two-thirds (64 percent) of all multichannel subscribers have the capability to stream video to either a handheld device or a TV set • While online video viewing is increasing, the amount of time spent with traditional TV also increased by 1.9 hours over the past 5 years • Electronic distribution will continue to grow in the coming years |
The technology industry is working on viewing options that could include apps, a move that has the potential to transform cable television’s interface and business model. (Check this out.. TV Apps!
Via Richard Kastelein & Adriana Hamacher 
news.virgin.17... 
Carl Kirchhoff, VP of BD at real-time predictive analytics service provider Sidebar, looks at the future of TV in this guest post. Personalization is key.
The team from Bravo took to the stage yesterday morning at SXSW to talk about what they are doing to change the way we consume and interact with television. Just like every other business out there, television programs are having to move to a more... 
The focus on the tablet as a co-viewing device is wrongheaded. In fact, I believe the tablet is about to revolutionize on-demand video viewing, as it supplants the big-screen TV for a very large fraction of primary video viewing. 63% of people watching TV on a tablet do so even though similar or the same content was easily accessible on a big-screen TV in the same place. Big screen TVs will more and more be used for tentpole, live viewing – for the types of programming that must be consumed live, including sporting events, awards shows, election and disaster coverage. During these (relatively) few and far-between video events, our tablets will become co-viewing screens, allowing us to comment, rate, and share the experience with others – or to look away when the action wanes. 
Viacom’s MTV, in partnership with digital agency AKQA, has launched “Under The Thumb,” a new social TV app. It will let users watch MTV content on mobile devices, share it on the go with others, and then watch those on-demand programs simultaneously with those friends. The service, developed by Viacom International Media Networks and AKQA in Viacom’s European HQ in Berlin, is available now as an Android and Apple iOS app. It will initially be available for free, and ad-funded in Europe, but it will also introduce paid sections with premium content. MTV says it currently has some 2.7 million users of its mobile products across seven countries in the region. 
French media regulator CSA has installed a commission to follow the developments of the connected TV Market. Via Richard Kastelein & Adriana Hamacher 
Boxee’s live TV dongle has only been available for a few weeks, but the company is already embroiled in a fight with cable giants like Comcast and Time Warner Cable over it, and it is now getting support from groups like Public Knowledge and the... Via Richard Kastelein & Adriana Hamacher ![YouTube Killed TV [INFOGRAPHIC] « Transmedia Camp 101 | Smart TV, social TV, apps | Scoop.it](http://img.scoop.it/xKOJMeV-4W6xwZ1_uY_ANTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Tweets. Whoa! University of Toronto: Oohalala Mobile Launches North America's First Campus Augmented Reality Game http://t.co/I0mm5Kn2 15 minutes ago; A Visual History Of Twitter [Infographic] | Tracking Transmedia ... Via Richard Kastelein & Adriana Hamacher 
Social TV Apps - The Future of Transmedia, Social TV, Smart TV and Connected TV - The Super Bowl is the most watched television event in history and within the hot second screen space, there will be plenty of competition for eyeballs in companion apps this year. 
Think GetGlue/Miso/Foursquare but crossed with Shazam and a loyalty program that offers tangible rewards such as Starbucks gift cards. 
Problem with itv. Several sources describe difficulties on Apple’s part securing the content that would be necessary to make their device worthwhile. After all, people using a next-generation content consumption device don’t want to be told that Fox shows are available but not Universal ones. We’re supposed to be leaving all that 20th-century dross behind. That’s not to say network & cable executives don’t recognize an opportunity. They smell money, but they’re not willing to bite until they can be sure they aren’t falling into a trap. |
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