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Marketing information about the software industry
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Microsoft wants you to pay $100 a year for Office

Microsoft wants you to pay $100 a year for Office | Software Marketing | Scoop.it
Microsoft is changing the sales model for its most lucrative cash cow.
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Comment réussir en SaaS avec une solution d'entreprise ? - SaaS-Guru Blog

Comment réussir en SaaS avec une solution d'entreprise ? - SaaS-Guru Blog | Software Marketing | Scoop.it
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10 B2B Social Media Predictions for 2013 | Social Media B2B

10 B2B Social Media Predictions for 2013 | Social Media B2B | Software Marketing | Scoop.it
It is that time of year where we predict the future of social media for B2B companies. These are not random, but based on observing B2B companies over time.
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Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior | Software Marketing | Scoop.it
This IDG Research Services Infographic goes into detail on how video viewing positively correlates with b2b tech buyer purchase behavior.
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Les données, puissance du futur

Les données, puissance du futur | Software Marketing | Scoop.it
L'Europe reste à la traîne dans l'exploitation des données électroniques. Des géants étrangers dominent ce secteur stratégique et déterminant
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» Les utilisations possibles du cloud computing » cloud computing et application Saas et hebergeur

» Les utilisations possibles du cloud computing » cloud computing et application Saas et hebergeur | Software Marketing | Scoop.it
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Marketing et ventes B2B: SaaS, what else ? Ou : comment toute une industrie s’est mise au marketing

Marketing et ventes B2B: SaaS, what else ? Ou : comment toute une industrie s’est mise au marketing | Software Marketing | Scoop.it
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Microsoft Just Hired A Designer With This Radical Vision For Its Brand

Microsoft Just Hired A Designer With This Radical Vision For Its Brand | Software Marketing | Scoop.it
Killing the old Windows logo and replacing it with a new look.
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B2B Marketing Predictions for 2013

B2B Marketing Predictions for 2013 | Software Marketing | Scoop.it
The ways in which consumers discover, consume and engage about products and services, makes the B"B marketing space as blurry as the consumer one.
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Les coûts cachés du cloud

Les coûts cachés du cloud | Software Marketing | Scoop.it
Selon l'enquête Avoiding the Hidden Costs of Cloud - 2013, de nombreuses entreprises migrent vers des plates-formes de cloud computing...
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Annuels SAP : de bons résultats, tirés par le cloud,HANA et la mobilité

Annuels SAP : de bons résultats, tirés par le cloud,HANA et la mobilité | Software Marketing | Scoop.it
Annuels SAP : de bons résultats, tirés par le cloud,HANA et la mobilité - Résultats d'entreprise - L'éditeur allemand SAP a enregistré un chiffre d'affaires de
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The Economics of Software as a Service (SaaS) vs. Software as a Product

The Economics of Software as a Service (SaaS) vs. Software as a Product | Software Marketing | Scoop.it
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