software anthropology
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software anthropology
Gathers examples of social sciences at work in the field of software development.
Curated by Paul Klipp
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Agile Activist — Observations on Software — Page 3

Agile Activist — Observations on Software — Page 3 | software anthropology | Scoop.it

The software world borrows heavily from manufacturing when trying to find good ways to build stuff that works, and it borrows from psychology when trying to figure out what makes people tick. That’s well and good, but there are other models out there, most notably provided by sociology and anthropology. In my continuing mission to introduce the software world to more useful concepts from my domain, today I’ll share two ways of describing team behaviors.

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Truth, lies, and ethnography

My MRIA presentation from February 24. What is ethnography? How is it best used in market research? What should research buyers expect?
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Ethnography Is The New Core Competence

Ethnography is hot. You'd expect the Nikes and Apples of the world to use it since their products are so directly linked to consumer wants and needs. But it's surprising that Intel Corp., a chipmaker whose products you never see, is into enthnography. In fact, the company is very serious about the science of observing customers to zero in on their needs -- and is way ahead of many other global corporations.

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The difference between an interview guide and research questions

The interview guide is not as important a document as most people think. Most if not all qualitative research would be improved if researchers stopped focusing on the guide, and focused more on the research questions.

Many qualitative researchers have had this very same experience: the client wants to add too many questions focusing too narrowly on their product. They are afraid to have open-ended, general questions for fear they won’t get the insight they’re looking for. They insist on structuring the interview guide to only see a tiny slice of the customer experience.

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The Science Of Desire

Ziba Design dispatched a team of social scientists, designers, and ethnographers on a road trip to Nashville and Boston. For four weeks they shadowed 45 people, studying how they listen to music, watch TV, and even peruse gossip magazines. Their conclusion: A portable satellite-radio player that was easy to use and load with music for later playback could be a killer app in the competition against XM.

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Your Parents Were Wrong: How to Do Almost Anything With Your Anthropology Degree - Online College Courses

Your Parents Were Wrong: How to Do Almost Anything With Your Anthropology Degree - Online College Courses | software anthropology | Scoop.it
These days, finding a great job with your college degree can be a challenge.
Paul Klipp's insight:

I never regretted my anthropology degree. It's been useful in ways I could never have predicted.

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