In the lead-up to the 2010 midterm elections, my friend Steve approached me with an idea for a get-out-the-vote (GOTV) video he had in mind. We met and discussed his idea, spent a few hours in front of some editing software, and when we finished, we had a one-minute, eleven-second piece, which we posted online about a month prior to the election.
In the 30 days leading up to Election Day, the video was viewed more than a quarter of a million times, Roger Ebert blogged about it, it was posted on The Huffington Post and Daily Kos, it made the front page of Reddit — it was a success by pretty much every metric (except, perhaps, the actual 2010 midterm election results).
But here’s the thing: My friend Steve is currently the lead blogger at The Rachel Maddow Show. He has a daily readership in the tens of thousands. He is technically a producer on that show, and yet when he wanted to make this GOTV video, he came to me because he didn’t have the first clue about how to make a video.*
It’s actually not all that weird that Steve would not know how to make a video. The fact is, few people do.
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc