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Les 20 statistiques provenant du rapport sur le marketing de contenu en B2B

Les 20 statistiques provenant du rapport sur le marketing de contenu en B2B | Social Media and digital marketing | Scoop.it
The 2015 B2B Content Marketing Benchmark Report is out and we have selected the most important statistics for your review.

Via celineonline
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celineonline's curator insight, October 13, 2014 5:55 AM

Vous trouverez ici les résultats de l'étude sur l'utilisation du marketing de contenu en B2B. Intéressant pour se situer.

Pour rappel, voici la définition du marketing de contenu, différent du simple fait de créer du contenu : marketing stratégique centré sur la création et la distribution de contenu à forte valeur, pertinent et cohérent pour attirer et retenir un public clairement défini - et finalement entrainer une action rentable de la part du client (achat, commande, contact etc...) 

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Social Media and digital marketing | Scoop.it
Landing Pages for Content Marketing
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

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Monétiser son blog : quelques pistes de calculs de vos tarifs

Monétiser son blog : quelques pistes de calculs de vos tarifs | Social Media and digital marketing | Scoop.it
Pour beaucoup de blogueurs, monétiser son blog est devenu quelque chose d’important, vital ou un objectif. Mais combien s’y prennent de la manière la plus optimale qui soit ? Atteignez-vous ré
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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Social Media and digital marketing | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business. If you mean business and and need to market and monetize your business, personal brand, website or blog to take advantage of the opportunities. Here some tools, resources to guide you.
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juandoming's curator insight, July 21, 2014 6:13 AM

add your insight...


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How to be a Google Power User - Infographic

How to be a Google Power User - Infographic | Social Media and digital marketing | Scoop.it
The most viral images on the internet, curated in real time by a dedicated community through commenting, voting and sharing.

Via Beth Dichter, Lynnette Van Dyke, Juergen Wagner, juandoming
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Beth Dichter's curator insight, July 8, 2014 8:39 PM

Do you use Google? Do you understand the ins and outs of Google? If not, you may find this lengthy infographic of interest. It provides a visual representation of many of the tricks to searching, helping you find what you are looking for more quickly. Consider sharing this with students and colleagues.

Gary Harwell's curator insight, July 9, 2014 2:30 AM

This is power we can use.

niftyjock's curator insight, July 15, 2014 6:20 PM

Very helpful

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BuzzSumo, pour trouver les tweets et influenceurs les plus populaires

BuzzSumo, pour trouver les tweets et influenceurs les plus populaires | Social Media and digital marketing | Scoop.it
Les outils d’analyse des conversations sur les médias sociaux sont nombreux. Et pour cause, les volumes concernés sont gigantesques et nécessitent des filtres pour être appréhendés. Ils sont souvent dédiés à un seul réseau social, mais peuvent également être multiplateformes. Nous vous présentions il y a peu les 7 facteurs...

Via TIPS MARKETING
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TIPS MARKETING's curator insight, June 12, 2014 7:55 AM

Testé et approuvé sans réserves !

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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | Social Media and digital marketing | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX


Via Antonino Militello
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Sue Walsh's curator insight, June 24, 2014 12:12 AM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 2014 4:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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Générateur de Mots Clés avec tri automatique via vos concurrents - Social3w

Générateur de Mots Clés avec tri automatique via vos concurrents - Social3w | Social Media and digital marketing | Scoop.it
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How to Change the World: Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter

How to Change the World: Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter | Social Media and digital marketing | Scoop.it
At 10:15 pm I discovered that I had not brought a Macbook power supply on the trip. I was in a hotel on Coronado Island, and early the next morning I was flying to an aircraft carrier off San Diego...
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What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]

What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC] | Social Media and digital marketing | Scoop.it
Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis.
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Listly List - Social Media Blogs You Should Add to Feedly RSS Reader

Social Media Blogs You Should Add to Feedly RSS Reader

 

Google Plus and Social SEOGet BIG Website Traffic for Small BudgetsContent Marketing System Best PracticesYour Blog Sucks and How to Fix itGoogle Plus for Business3 Tools to Instantly Give Better Results7 Tips For Creating Content Your Clients Actually Want10 Golden Rules to Successful Social Media MarketingHow to Identify Relevant Hashtags for Your Business6 Ways a Formatted G+ Post Will Increase EngagementFacebook Paper: Is It the Next Big Thing in Social/Mobile? 5 LinkedIn Marketing Tips to Optimize Your Social Media Success, Taming the Social Media Marketing Beast
Via Neil Ferree
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Is Social Media Making Us Narcissistic? [infographic]

Is Social Media Making Us Narcissistic? [infographic] | Social Media and digital marketing | Scoop.it
Social Media & Narcissism [INFOGRAPHIC] #socialmedia

Via Martin (Marty) Smith
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BI Media Specialists's curator insight, March 7, 2014 10:39 AM
This is a great discussion to be having with teens today.
Alexander Abramov's curator insight, March 22, 2014 8:23 PM

add your insight...

   
Kelly Saiz's curator insight, April 15, 2014 8:29 AM

This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue. 

 

The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others. 

 

It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements. 

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SEO Rank Correlations and Google Ranking Factors 2014 (Infographic)

SEO Rank Correlations and Google Ranking Factors 2014 (Infographic) | Social Media and digital marketing | Scoop.it

How has Google changed in 2014? According to the Infographic, “Good rankings are based on many factors, but the study revealed that nothing is more important to optimal SEO as high quality, relevant content".

 

Read more at: http://www.business2community.com/infographics/seo-rank-correlations-google-ranking-factors-2014-infographic-01055017


Via Antonino Militello
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Paola Cinti's curator insight, November 7, 2014 1:51 AM

aggiungi la tua intuizione ...

Ken Horst's curator insight, December 1, 2014 2:31 PM

More helpful info for people trying to grow their organic visitor traffic.  High quality relevant content continues to be the best answer

Rafael Jimenez Rodriguez's curator insight, December 8, 2014 2:55 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Online vs. In-Class Success

Online vs. In-Class Success | Social Media and digital marketing | Scoop.it
A Training reader sent me an article about a study done at Washington community colleges, which showed that more students drop out and fewer get a passing grade when they take a class online than when they take it in a classroom. And students who already were struggling do worse when a course is changed over to online delivery than when it was delivered in a classroom setting.
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How to Design the Best Website Possible (Infographic)

Building a website from scratch? Here's a blueprint that will help take you from the planning phase all the way to launch.
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4 exemples de gamification d’une communauté

4 exemples de gamification d’une communauté | Social Media and digital marketing | Scoop.it
La gamification est l’utilisation des éléments du jeu pour inciter l’utilisateur à adopter certains comportements sur un site web. De nombreuses marques emploient la gamification pour créer un
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Infografía: Cómo triunfar en redes sociales dedicando solo 30 minutos al día | TodoStartups - Emprendedores, Startups y Negocios en Internet.

Infografía: Cómo triunfar en redes sociales dedicando solo 30 minutos al día | TodoStartups - Emprendedores, Startups y Negocios en Internet. | Social Media and digital marketing | Scoop.it
Esta infografía la hemos conocido a través de este este Usuario de Twitter esperamos que sea de vuestro interés.Si crees que esta infografía no debería esta
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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Social Media and digital marketing | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss, malek
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Issy Wiggins's curator insight, June 24, 2014 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2014 5:02 AM

tres jolie infographie suur l'état des social medias....

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70 Online Tools & Services You Should At Least Know Exist - BloggerJet

70 Online Tools & Services You Should At Least Know Exist - BloggerJet | Social Media and digital marketing | Scoop.it
Have you heard of “compulsive hoarding“? This is when your apartment is full of garbage, because you’re convinced you may need every single piece of it someday.






Now here’s the thing. I bet many of you guys are suffering from “compulsive online hoarding” (a term made up by myself) – this is when you bookmark more stuff than you actually can read/check.
Where am I going with this? Give me a few more sentences to explain.
The Things You Bookmark
Let’s talk about the things you bookmark. I think all of them fall into three main categories:

“To Read Later” Bookmarks – you see a cool article (maybe even this one), but now is not the perfect timing to read it. So you save it to come back to it later.
“Hotkey Stuff” Bookmarks – there is a number of websites and online services that you use daily. It’s handy to bookmark them so that you could open them with just one click when needed.
“I-May-Need-That-Someday” Bookmarks – those are the pages/services/tools that are of no use for you right now, but you can clearly see they are highly valuable and there’s a chance you may desperately need them in future. Now that’s the “online hoarding” I’m referring to.

The reason why I find “I-May-Need-That-Someday” bookmarks fascinating is because they actually WORK!
It happened to me quite a few times when I had to solve some problem and I thought: “Wait, I think I’ve seen a handy tool that can do it for me.”
Think of it as loading your brain with “there’s a tool for that” triggers and once something activates this trigger you don’t have to remember the name of the tool or its URL, you just have to look for it in your bookmarks.
That’s where the “You Should At Least Know Exist” part of my headline comes from.
So today I want to load your brain with 70 “there’s a tool for that” triggers and a single place to come back to recall them (this article of course).





the load will go smoothly, I promise ;)
I’ve tried to pick mostly uncommon tools, but then decided to throw in some famous tools as well for chances are some people may not know about them.
Ready?

Competitor Research Tools
MixRank ( http://mixrank.com/ ) – this is a nice service for researching ads of your competitors. These guys track thousands of advertisements and even give estimates on how they perform. In case you’re planning to advertise your business, you would probably be interested to know what’s going on in your niche.
WhatRunsWhere ( http://www.whatrunswhere.com/ ) – I guess it’s pretty similar to Mixrank. Don’t really know which of them is actually better.
SpyFu ( http://www.spyfu.com/ ) – another competitor research tool. But this time it checks for the most profitable keywords of your competitors.
Semrush ( http://www.semrush.com/ ) – tons of data to analyse and act upon.
Analytics Tools
Wistia ( http://wistia.com/ ) – absolutely amazing video analytics platform. If you’re creating videos for your website, there’s absolutely no point of using YouTube to host them. With Wistia you’ll get tons of stats on how your videos perform.
Mixpanel ( https://mixpanel.com ) – events-based analytics platform. Google Analytics lets you track events as well, but Mixpanel is much more convenient in working with such data.
Woopra ( https://www.woopra.com/ ) – another analytics platform. This time based on customer behaviour. I guess it’s useful in case you have some kind of a product and you need to know how exactly people use it.
KissMertics ( https://www.kissmetrics.com/ ) – an awesome analytics platform with tons of customization options. If you’re a fan of Lean Analytics you should try this out.
Clicky ( http://clicky.com/ ) – everyone is freaking tired of Google Analytics lately. Clicky is one of the best alternatives I know.
Analytics URL Builder ( http://gaconfig.com/google-analytics-url-builder/ ) – have issues with building the right URLs for your campaigns? Try this little tool.
Social Media Tools
SnapBird ( http://snapbird.org/ ) – awesome search that surprisingly has lots of benefits over default Twitter search.
Triberr ( http://triberr.com/ ) – bloggers gather in tribes and commit to tweeting articles from each other. This tool automates all the process.
HootSuite ( https://hootsuite.com ) – lets you create a very sleek dashbord to track all your social media profiles in one place. I use it for Twitter and it’s super handy!
Tweriod ( http://www.tweriod.com/ ) – this tool will analyze your twitter accou…
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Comment créer un calendrier éditorial de contenu adapté à vos besoins - Blogue SEO, PPC et Marketing Internet | David Carle HQ

Comment créer un calendrier éditorial de contenu adapté à vos besoins - Blogue SEO, PPC et Marketing Internet | David Carle HQ | Social Media and digital marketing | Scoop.it
La publication de contenu dans le cadre d’une stratégie en ligne peut facilement devenir une source de stress et d’inquiétude, surtout lorsque nous sommes pris à la dernière minute pour composer un article pour lequel nous n’avons aucune inspiration. Heureusement, il existe plusieurs solutions pour assister l’exigeante tâche de publier du contenu, dont le fameux …
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21 Local SEO Mistakes To Avoid

21 Local SEO Mistakes To Avoid | Social Media and digital marketing | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 7:17 PM

A good checklist of things to do, as well as what to avoid. I often see #7, not mentioning local specific terms in content.  On two sites I looked at, there was no location keyword on the home page.  Why?  Because the site owners knew they focused locally, but of course visitors had no clue.


If you like this scoop, would you consider a thumbs up or share?

interestingweb's curator insight, April 6, 2014 1:35 AM

Great insights for local business SEO optimization

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Social Media Implementation Checklist

Social Media Implementation Checklist | Social Media and digital marketing | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


Via nrip
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Hupertan's curator insight, September 23, 2015 4:32 PM

The implementation of a communications strategy in social media in healthcare need not stick with the drafting of a check list. There she is!

venisabella's comment, November 4, 2015 10:36 AM
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MARGARITA's curator insight, December 31, 2015 5:15 PM

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http://technomaxs.com/the-best-smart-phone-ever/


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