Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business. If you mean business and and need to market and monetize your business, personal brand, website or blog to take advantage of the opportunities. Here some tools, resources to guide you.
Les outils d’analyse des conversations sur les médias sociaux sont nombreux. Et pour cause, les volumes concernés sont gigantesques et nécessitent des filtres pour être appréhendés. Ils sont souvent dédiés à un seul réseau social, mais peuvent également être multiplateformes. Nous vous présentions il y a peu les 7 facteurs...
Social Media Blogs You Should Add to Feedly RSS Reader
Google Plus and Social SEOGet BIG Website Traffic for Small BudgetsContent Marketing System Best PracticesYour Blog Sucks and How to Fix itGoogle Plus for Business3 Tools to Instantly Give Better Results7 Tips For Creating Content Your Clients Actually Want10 Golden Rules to Successful Social Media MarketingHow to Identify Relevant Hashtags for Your Business6 Ways a Formatted G+ Post Will Increase EngagementFacebook Paper: Is It the Next Big Thing in Social/Mobile? 5 LinkedIn Marketing Tips to Optimize Your Social Media Success, Taming the Social Media Marketing Beast
Via Neil Ferree
How has Google changed in 2014? According to the Infographic, “Good rankings are based on many factors, but the study revealed that nothing is more important to optimal SEO as high quality, relevant content".
A Training reader sent me an article about a study done at Washington community colleges, which showed that more students drop out and fewer get a passing grade when they take a class online than when they take it in a classroom. And students who already were struggling do worse when a course is changed over to online delivery than when it was delivered in a classroom setting.
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
Have you heard of “compulsive hoarding“? This is when your apartment is full of garbage, because you’re convinced you may need every single piece of it someday.
Now here’s the thing. I bet many of you guys are suffering from “compulsive online hoarding” (a term made up by myself) – this is when you bookmark more stuff than you actually can read/check. Where am I going with this? Give me a few more sentences to explain. The Things You Bookmark Let’s talk about the things you bookmark. I think all of them fall into three main categories:
“To Read Later” Bookmarks – you see a cool article (maybe even this one), but now is not the perfect timing to read it. So you save it to come back to it later. “Hotkey Stuff” Bookmarks – there is a number of websites and online services that you use daily. It’s handy to bookmark them so that you could open them with just one click when needed. “I-May-Need-That-Someday” Bookmarks – those are the pages/services/tools that are of no use for you right now, but you can clearly see they are highly valuable and there’s a chance you may desperately need them in future. Now that’s the “online hoarding” I’m referring to.
The reason why I find “I-May-Need-That-Someday” bookmarks fascinating is because they actually WORK! It happened to me quite a few times when I had to solve some problem and I thought: “Wait, I think I’ve seen a handy tool that can do it for me.” Think of it as loading your brain with “there’s a tool for that” triggers and once something activates this trigger you don’t have to remember the name of the tool or its URL, you just have to look for it in your bookmarks. That’s where the “You Should At Least Know Exist” part of my headline comes from. So today I want to load your brain with 70 “there’s a tool for that” triggers and a single place to come back to recall them (this article of course).
the load will go smoothly, I promise ;) I’ve tried to pick mostly uncommon tools, but then decided to throw in some famous tools as well for chances are some people may not know about them. Ready?
Competitor Research Tools MixRank ( http://mixrank.com/ ) – this is a nice service for researching ads of your competitors. These guys track thousands of advertisements and even give estimates on how they perform. In case you’re planning to advertise your business, you would probably be interested to know what’s going on in your niche. WhatRunsWhere ( http://www.whatrunswhere.com/ ) – I guess it’s pretty similar to Mixrank. Don’t really know which of them is actually better. SpyFu ( http://www.spyfu.com/ ) – another competitor research tool. But this time it checks for the most profitable keywords of your competitors. Semrush ( http://www.semrush.com/ ) – tons of data to analyse and act upon. Analytics Tools Wistia ( http://wistia.com/ ) – absolutely amazing video analytics platform. If you’re creating videos for your website, there’s absolutely no point of using YouTube to host them. With Wistia you’ll get tons of stats on how your videos perform. Mixpanel ( https://mixpanel.com ) – events-based analytics platform. Google Analytics lets you track events as well, but Mixpanel is much more convenient in working with such data. Woopra ( https://www.woopra.com/ ) – another analytics platform. This time based on customer behaviour. I guess it’s useful in case you have some kind of a product and you need to know how exactly people use it. KissMertics ( https://www.kissmetrics.com/ ) – an awesome analytics platform with tons of customization options. If you’re a fan of Lean Analytics you should try this out. Clicky ( http://clicky.com/ ) – everyone is freaking tired of Google Analytics lately. Clicky is one of the best alternatives I know. Analytics URL Builder ( http://gaconfig.com/google-analytics-url-builder/ ) – have issues with building the right URLs for your campaigns? Try this little tool. Social Media Tools SnapBird ( http://snapbird.org/ ) – awesome search that surprisingly has lots of benefits over default Twitter search. Triberr ( http://triberr.com/ ) – bloggers gather in tribes and commit to tweeting articles from each other. This tool automates all the process. HootSuite ( https://hootsuite.com ) – lets you create a very sleek dashbord to track all your social media profiles in one place. I use it for Twitter and it’s super handy! Tweriod ( http://www.tweriod.com/ ) – this tool will analyze your twitter accou…
La publication de contenu dans le cadre d’une stratégie en ligne peut facilement devenir une source de stress et d’inquiétude, surtout lorsque nous sommes pris à la dernière minute pour composer un article pour lequel nous n’avons aucune inspiration. Heureusement, il existe plusieurs solutions pour assister l’exigeante tâche de publier du contenu, dont le fameux …
Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.