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How and Why Businesses Are Going Social 94 percent of corporate businesses use social media, while 85 percent say that it’s given their business more exposure...
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Updates about social media use in health - Infos sur les médias sociaux et la Santé
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Thierry Le Magny
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Scooped by Thierry Le Magny onto Social media & health - Médias sociaux & santé |
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Recently, the popularity of community managers has risen. But, what does a community manager actually do? And who's the best fit at your company? Renee Alexander, senior vice president of digital and social media at MSLGROUP, fills us in. Delete the scoop?
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Although 80 percent of small and mid-size businesses plan to use social media more this year, other stats prove they aren't doing a good job of engaging customers on it. Delete the scoop?
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Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using... Delete the scoop?
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Accenture Eight-Country Survey of Doctors Shows Significant Increase in Healthcare IT Usage Delete the scoop?
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Les pharmacies en ligne sont autorisées en France mais qu'en pensent les Français ? Découvrez une infographie sur la vente de médicaments sur Internet et les risques. Delete the scoop?
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We've compiled a quick analysis of Facebook Post Reach and brought you advice on how to make it work best for your Page. Check it out! Delete the scoop?
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As SlideShare hit 10 million uploads -- thanks to all of you! -- we at SlideShare took a step back to reflect on all the great presentations we've seen over the Delete the scoop?
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How can you tell if you have a hot, warm or cold lead on Twitter? Delete the scoop?
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With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions. Delete the scoop?
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A new voice in pharma
Thierry Le Magny's insight:
"Here at Neovoca we continually keep up-to-date with what’s happening within the pharmaceutical industry. A tool which we think is particularly affective to achieve this is Twitter. If you want to start becoming more social in Pharma try starting with social listening. It’s a worthwhile technique and ensures that when you do to tweet you’ll be fully informed, target the right conversations, know who to engage with and have an in-depth knowledge of the latest topics.
To start, we suggests downloading TweetDeck (http://tweetdeck.com) to filter your inbound streams. We have put together a list of our most exciting and influential areas of pharma that press for new business models (as guiding companies through this process is what we do). Set up columns on your TweetDeck dash of our top 15 list so you can conveniently observe real-time tweets being posted and see a record of all the tweets that have occurred within each topic. In no particular order, and staying in line with twitter guidelines of 140 characters, we now share the top 15 hashtags in pharma with a brief explanation for each" Delete the scoop?
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Your company will get more sales, increase media coverage and better engage your audience. Need we go on? Delete the scoop?
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The anatomy of an effective homepage - an infographic by KISSmetrics. Make your homepage layout more effective and drive results to your business. Delete the scoop?
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An infographic on the nature of major social media networks to help you determine the most effective platform(s) for your company/organisation. Delete the scoop?
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There is a lot of data available about how physicians perceive and use digital technologies. Yet, less is known about how their perceptions and use patterns compare to other health providers. In addition, there is very little research on how things change when providers are passively observed utilizing the Web to research and consume medical information.
This infographic features research from a stand-alone digiheatlh pulse study conducted between late 2011 and early 2012. It explores the differences and similarities between what providers recall versus the reality of their online experiences. This infographic was published in Summer 2012. Via Sven Awege 
Sven Awege's curator insight,
May 15, 12:54 PM
Good infographic by Fard Johnmar. Nice to look at this type of visual to trigger thinking. Clearly you need to go and do your own homework about your specific target audience, how and where they consume (context) and what mix of channels might be appropriate. Delete the scoop?
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Thierry Le Magny's insight:
Social media websites are just like cities, towns or Countries, if you're Facebook. Most of these websites attract a certain type of person with common interests, opinions or activities. These demographics are important to marketers and anyone working in social media as they allow us to peer into the culture and behaviour of the website's users. Once we know who we're talking to it becomes much easier to connect to the users and start genuine dialog. The infographic below breaks down the demographic profile of some of the webs largest social networks. The criteria is broken down into: GenderEducation LevelIncome LevelAge Delete the scoop?
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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. Delete the scoop?
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This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers. Delete the scoop?
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While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on TwitterIt is quite an obvious fact that Twitter has become a very important tool for pharmac... Delete the scoop?
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As SlideShare hit 10 million uploads -- thanks to all of you! -- we at SlideShare took a step back to reflect on all the great presentations we've seen over Delete the scoop?
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Facebook Home has finally hit 1 million downloads exactly one month after being released for Android, according to install numbers in the Google Play store. Delete the scoop?
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So far this year, over 400 healthcare conferences have registered their hashtag with Symplur. It's an amazing number! We've commented on the growth of Twit Delete the scoop?
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