vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.
Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.
The aim of the study was to evaluate the level of concordance between Twitter posts mentioning AE-like reactions and spontaneous reports received by a regulatory agency.
We collected public English-language Twitter posts mentioning 23 medical products from 1 November 2012 through 31 May 2013.
Of the 6.9 million Twitter posts collected, 4,401 Proto-AEs were identified out of 60,000 examined...
Patients reporting AEs on Twitter showed a range of sophistication when describing their experience. Despite the public availability of these data, their appropriate role in pharmacovigilance has not been established. Additional work is needed to improve data acquisition and automation.
Sanofi US decided to make the centre of their social strategy their patients, not their products.
"We're publishing content by the people, for the people," says Director of Patients Insights Laura Kolodjeski (@lkolodjeski).
"It's not to market our products, but to enhance our overall value to our customers"
Ms. Kolodjeski explains the approach Sanofi tool to designing "The DX: The Diabetes Experience" (http://diabetes.sanofi.us/), Sanofi US's content hub for people living with diabetes:
"We created The DX to offer a place for the community to engage around life and the aspect of that life with diabetes. We did not want it to be about diabetes, and we certainly did not want it to be about diabetes treatments"
Marie Ennis-O’Connor recently compiled a list of 84 health care social media and digital influencers on Twitter. This phenomenal platform gives a voice to patients and consumers, and it helps start the conversation with doctors, nurses and other health care professionals.
The US Food and Drug Administration (FDA) today released two guidance documents focused on the use of social media by members of regulated industry, including one on how companies can use the social media platform Twitter and other space-limited platforms.
La stratégie digitale doit être perçue comme un fil d’Ariane assurant une agilité suffisante pour pouvoir se poser les bonnes questions régulièrement et ne pas hésiter à reconnaitre ses erreurs afin de ne pas se retrouver dans une situation inextricable.
The US Food and Drug Administration (FDA) has released a new draft guidance document on social media focused on how companies can correct blatant misinformation contained on the Internet and social media channels, long a source of frustration for FDA-regulated companies.