Social media & he...
Follow
6.0K views | +0 today
 
Social media & health - Médias sociaux & santé
Updates about social media use in health - Infos sur les médias sociaux et la Santé
Your new post is loading...
Your new post is loading...
Rescooped by Thierry Le Magny from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Scoop.it!

The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu

The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu | Social media & health - Médias sociaux & santé | Scoop.it

vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.


Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.


Via Brian Yanish - MarketingHits.com, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up | Resource

Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up | Resource | Social media & health - Médias sociaux & santé | Scoop.it
This paper is a PoV on the state of digital readiness of the healthcare industry globally.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Digital Drug Safety Surveillance: Monitoring Pharmaceutical Products in Twitter

Digital Drug Safety Surveillance: Monitoring Pharmaceutical Products in Twitter | Social media & health - Médias sociaux & santé | Scoop.it
Thierry Le Magny's insight:

The aim of the study was to evaluate the level of concordance between Twitter posts mentioning AE-like reactions and spontaneous reports received by a regulatory agency.

We collected public English-language Twitter posts mentioning 23 medical products from 1 November 2012 through 31 May 2013.

Of the 6.9 million Twitter posts collected, 4,401 Proto-AEs were identified out of 60,000 examined...

Conclusion

Patients reporting AEs on Twitter showed a range of sophistication when describing their experience. Despite the public availability of these data, their appropriate role in pharmacovigilance has not been established. Additional work is needed to improve data acquisition and automation.

more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Using Twitter to study pharmaceutical drug side effects - iMedicalApps

Using Twitter to study pharmaceutical drug side effects - iMedicalApps | Social media & health - Médias sociaux & santé | Scoop.it
How twitter is being used to study drug side effects
more...
No comment yet.
Rescooped by Thierry Le Magny from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
Scoop.it!

Social Media in Healthcare: Privacy and Security Consideration


Via Giuseppe Fattori, Celine Sportisse, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by Thierry Le Magny from Pharma
Scoop.it!

What happened when Sanofi US put patients, not products, at the centre of their social strategy

What happened when Sanofi US put patients, not products, at the centre of their social strategy | Social media & health - Médias sociaux & santé | Scoop.it

Sanofi US decided to make the centre of their social strategy their patients, not their products.

 

"We're publishing content by the people, for the people," says Director of Patients Insights Laura Kolodjeski (@lkolodjeski).

 

"It's not to market our products, but to enhance our overall value to our customers"

 

Ms. Kolodjeski explains the approach Sanofi tool to designing "The DX: The Diabetes Experience" (http://diabetes.sanofi.us/), Sanofi US's  content hub for people living with diabetes:

 

"We created The DX to offer a place for the community to engage around life and the aspect of that life with diabetes. We did not want it to be about diabetes, and we certainly did not want it to be about diabetes treatments"


Via Andrew Spong
Thierry Le Magny's insight:

Great initiative!

more...
Andrew Spong's curator insight, August 6, 8:32 AM

As anyone who follows the content I share will know, I've been a long-time admirer of Sanofi's iterative approach to connecting with communities of interest on the social web.

 

This is just another example.

 

It is important that pharma companies situate their activities in a broader healthcare ecosystem in this manner rather than bringing isolated 'first in class' activities to digital environments which appear to be more about the organisers' desire to place themselves at the centre of a healthcare egosystem.

Scooped by Thierry Le Magny
Scoop.it!

How Pharma Brands Can Use the Power of Wikipedia | Twist

more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Healthcare Digital Influencers on Twitter | HealthWorks Collective

Healthcare Digital Influencers on Twitter | HealthWorks Collective | Social media & health - Médias sociaux & santé | Scoop.it
Marie Ennis-O’Connor recently compiled a list of 84 health care social media and digital influencers on Twitter. This phenomenal platform gives a voice to patients and consumers, and it helps start the conversation with doctors, nurses and other health care professionals.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

What Happens in a Google Minute? [Infographic] - SocialTimes

What Happens in a Google Minute? [Infographic] - SocialTimes | Social media & health - Médias sociaux & santé | Scoop.it
In a Google minute, the company processes more than two million searches and 20 million ad impressions.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic)

How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic) | Social media & health - Médias sociaux & santé | Scoop.it
The number of social networks that offer advertising grows every day and it can get confusing formatting ads for each specific community. The bottom line: Looks are everything.  In order to get the …
more...
No comment yet.
Rescooped by Thierry Le Magny from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Scoop.it!

Wikipedia, Twitter, Facebook, et YouTube: les usages des réseaux en santé

Wikipedia, Twitter, Facebook, et YouTube: les usages des réseaux en santé | Social media & health - Médias sociaux & santé | Scoop.it
Wikipedia, Twitter, facebook, and YouTube: uses in health

Via Andrew Spong, Giovanna Marsico, Clinique PASTEUR, Lionel Reichardt / le Pharmageek
more...
ChemaCepeda's curator insight, July 31, 9:09 AM

¿Qué usos podemos dar a cada red social aplicados a la salud? Interesante gráfico con las ventajas y desventajas de cada una

rob halkes's curator insight, August 1, 3:35 AM

Great overview !

Scooped by Thierry Le Magny
Scoop.it!

FDA Guidance: How Can Pharma and Device Companies Use Twitter? Not Easily. | RAPS

FDA Guidance: How Can Pharma and Device Companies Use Twitter? Not Easily. | RAPS | Social media & health - Médias sociaux & santé | Scoop.it
The US Food and Drug Administration (FDA) today released two guidance documents focused on the use of social media by members of regulated industry, including one on how companies can use the social media platform Twitter and other space-limited platforms.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Today, digital health contests like Bayer's. Tomorrow? Pharma needs digital disruption

Today, digital health contests like Bayer's. Tomorrow? Pharma needs digital disruption | Social media & health - Médias sociaux & santé | Scoop.it
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

The History and Power of Hashtags in Social Media Marketing (Infographic)

The History and Power of Hashtags in Social Media Marketing (Infographic) | Social media & health - Médias sociaux & santé | Scoop.it
The proliferation and use of hashtags have grown to tremendous popularity that the use of this symbol have become associated to trends in social media.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Social Media at Boehringer Ingelheim - YouTube

Learn more about our Social Media initiatives at Boehringer Ingelheim. You can also follow us on: Facebook: https://www.facebook.com/boehringeringelheim Twit...
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

#Socialnomics 2014 by Erik Qualman - YouTube

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote spe...
more...
No comment yet.
Rescooped by Thierry Le Magny from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Scoop.it!

Une stratégie digitale, c'est quoi ?

La stratégie digitale doit être perçue comme un fil d’Ariane assurant une agilité suffisante pour pouvoir se poser les bonnes questions régulièrement et ne pas hésiter à reconnaitre ses erreurs afin de ne pas se retrouver dans une situation inextricable.


Via Isabelle Clément, Frédéric DEBAILLEUL, Jean-Pierre Blanger, Celine Sportisse, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by Thierry Le Magny from Health Care Social Media And Digital Health
Scoop.it!

Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | Social media & health - Médias sociaux & santé | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.

Via Marie Ennis-O'Connor
more...
Laurent FLOURET's curator insight, August 20, 5:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

Rescooped by Thierry Le Magny from Content Creation, Curation, Management
Scoop.it!

Web Design Trends 2014

At Creative Spark, we encourage our employees to host sharing sessions with the rest of the team about new trends and updates within the industry. Recently, L…

Via Rui Guimarães Lima, massimo facchinetti
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Doctors’ #1 Source for Healthcare Information: Wikipedia

Doctors’ #1 Source for Healthcare Information: Wikipedia | Social media & health - Médias sociaux & santé | Scoop.it
Fifty percent of physicians look up conditions on the site, and some are editing articles themselves to improve the quality of available information.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Doctors and Translators Are Working Together to Bridge Wikipedia’s Medical Language Gap · Global Voices

Doctors and Translators Are Working Together to Bridge Wikipedia’s Medical Language Gap · Global Voices | Social media & health - Médias sociaux & santé | Scoop.it
A new project that aims to enrich Wikipedia articles related to medical subjects in many world languages has been given a $10,000 grant from the Wikimedia Foundation.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Online in 60 seconds [Infographic] - A Year Later - Qmee

Online in 60 seconds [Infographic] - A Year Later - Qmee | Social media & health - Médias sociaux & santé | Scoop.it
We all know activity on the internet on a daily basis moves at lightening speed, but there’s something about having the numbers in front of
more...
No comment yet.
Rescooped by Thierry Le Magny from Content Creation, Curation, Management
Scoop.it!

Infographic: how to create perfect posts on social platforms

Infographic: how to create perfect posts on social platforms | Social media & health - Médias sociaux & santé | Scoop.it

Via Mat Loup, massimo facchinetti
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

FDA Guidance Says Companies Have Broad Leeway to Correct Misinformation | RAPS

The US Food and Drug Administration (FDA) has released a new draft guidance document on social media focused on how companies can correct blatant misinformation contained on the Internet and social media channels, long a source of frustration for FDA-regulated companies.
more...
No comment yet.
Scooped by Thierry Le Magny
Scoop.it!

Infographic – Connected Consumer – Diabetes Q1 2014 | Digital Insights Group

Infographic – Connected Consumer – Diabetes Q1 2014 | Digital Insights Group | Social media & health - Médias sociaux & santé | Scoop.it
more...
No comment yet.