Society, Life and Creativity
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What If Clients Don’t Really Need 'Professional Photography'?

What If Clients Don’t Really Need 'Professional Photography'? | Society, Life and Creativity | Scoop.it
Author's disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well,
susanna oreskovic's insight:

Wonder what photographers offer that the average Joe can't do? It's all in the defining what is the need. It's really about providing visual solutions to your business needs. Tools are one thing, skill is another, and a photographer is more than one to takes a picture. 
They make a picture, creating a visual story.

 

See some of my stories at:

www.susannao.photography

 

 

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How to Wipe Out your Business by Choosing the Wrong Color | Inbound Marketing Agency

How to Wipe Out your Business by Choosing the Wrong Color | Inbound Marketing Agency | Society, Life and Creativity | Scoop.it

win or lose in your business, color choice decides.

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The Power of Imagination

The Power of Imagination | Society, Life and Creativity | Scoop.it
Jay Walker, founder of Priceline and curator of TEDMED, on the fuel that drives innovation.
susanna oreskovic's insight:

What causes companies to be cautious, to endlessly do reviews, get approvals or wait for test market results? It's what makes change so slow. People want to be right, to know it will work, they want certainty of a good outcome for their effort. This however, dulls experimentation, it creates conformity and does not allow people to safely express their creativity and imagination. Without imagination there can not be any innovation, or new and better way of doing things.

 

A look into history can provide an amusing perspective. We accept that official records exist and a person must have a death certificate to be considered dead. This process has nothing to do with the actual fact that someone is dead. Because the King was tired of hearing people were dead from the plague and could not pay their taxes, the brilliant idea came about to issue death certificates.

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Marci Segal, MS's curator insight, March 17, 2013 9:36 AM

Of interest to people who want to stand up for using imagination.