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Promoting a humanizing approach to building business/brands that enable true relationships between people, planet and social purpose.
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Rescooped by Anneliza Humlen from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment!

What is Corporate Social Responsibility (CSR)?

Published on Sep 30, 2012

What is Corporate Social Responsibility (CSR)? This video clip tries to give competent but also entertaining answers to this question. The video is part of series "in a little green bag" at the University of St.Gallen, Switzerland.

Via pdjmoo
Ma. Caridad Benitez's curator insight, February 25, 2014 12:44 PM

La Milla extra, RSC mucho más que el cumplimiento legal. 

pdjmoo's curator insight, September 27, 2014 3:18 PM

YOU ARE INVITED TO FOLLOW MY NEWSAGGREGATES [url=/u/179070 x-already-notified=1]pdjmoo[/url]







Tyler Blackburn's curator insight, May 3, 3:44 PM
This video does a great job at explaining the term, corporate social responsibility. Simply put, it states that CSR is the way businesses make their profit, and not how they spend it. 

It contrasts the current methods of distributing profits through charitable contributions, also known as corporate philanthropy. compared to the idea of the systemic change necessaryin the way our current market economy supports those within it if we choose to use this system to support future generations.
Rescooped by Anneliza Humlen from Communication design!

How to Think Like Your Customer

How to Think Like Your Customer | SocialVoice |
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Via Fred Zimny, Antonios Bouris
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Scooped by Anneliza Humlen!

What Is Leadership?

What Is Leadership? | SocialVoice |
What is leadership, anyway? Such a simple question, and yet it continues to vex popular consultants and lay people alike.
Anneliza Humlen's comment, May 3, 2013 4:46 PM
Thank you Antonios for your thoughtful feedback. So glad post was useful. Have a great wknd!
Scooped by Anneliza Humlen!

How Can Consumers Tell if a Company Is Socially Responsible Abroad?

How Can Consumers Tell if a Company Is Socially Responsible Abroad? | SocialVoice |

After a garment-factory collapse killed hundreds of workers in Bangladesh, the director of social consciousness for Eileen Fisher shares tips on how to determine if a company is being socially responsible abroad.

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Rescooped by Anneliza Humlen from Public Relations & Social Media Insight!

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | SocialVoice |

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?


We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.


You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk).


They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....

Via Jeff Domansky
Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français

Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.