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These technique ensure that your customers see you as head-and-shoulders above the crowd.
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Is Google able to do what Xerox PARC and DARPA have for "breakthrough" innovation? Image: jurvetson/Flickr From the 1950s roughly through the 1980s, maj
Interaction design: what we know and what we need to know · ins01. Recently Steve Whittaker, professor of human-computer interaction at the University of California at Santa Cruz, sat on a national committee to evaluate HCI ...
Your customers are on social media, but which network should you use to reach them? It might depend on their age.
The interesting question to ask of this infographic is does the 89% social media kids every decline in penetration. Do the kids every slow down. Don't think so. Instead I'm betting the social media penetratoin increases every that "kids" generation ages to the point where 100% penetration is a reasonable expection.
To attract and retain the next generation of talented individuals, companies must develop effective ways of living their values.
A new study from University of Virginia researchers supports a finding that’s been gaining science-fueled momentum in recent years: the human brain is wired to connect with others so strongly that it experiences what they experience as if it’s...
The TakeAway:Despite the great strides made toward incorporating environmental, social, and governance (ESG) considerations into economic decision making,
Image: lumaxart/Flickr The numbers are staggering. An estimated 70-percent of Americans are not engaged in the workplace. The statistics released by Ga
Empowering Employees to be Leaders in the Customer Experience
There were many reasons for the decline of Microsoft under Steve Ballmer, including, as I wrote this morning, its lack of focus and its habit of chasing trends rather than creating them.
'Progress on Corporate Sustainability: Are PR Advisers Part of the Problem?' blog post by Guest Contributors.
"The ambition to bring something new to market is in a constant face-off with the need to prove that it solves a problem. Fortunately, there’s plenty of drive to shape evaluation methods around innovation strategy as it’s being mapped...."
Today, it’s important to develop a strong brand, whether you are a company owner or an employee. But that’s trickier than you think.
Singapore's Speaker of Parliament, Madam Halimah Yacob, on Wednesday urged businesses to look beyond philanthropy and volunteerism to embrace social...
Six steps to building an army of critical thinkers and risk-managers inside your company There is a flaw in the concept of corporate social responsibility (CSR).
What impact do networks such as twitter and facebook have on protest movements? Do they facilitate an exchange of ideas or are such protests short-lived and superficial? We asked our activists for their opinion.
In protest movements specifically, these platforms solved one of the more major historical problems; fast, free and factual amplification of information.
Both management and leadership are necessary ingredients for organizational success at any business—small or large. After all, McShane and Von Glinow (2010) aptly note that “managing improves orga
Old school leaders limit their language to profit, quotas and market share. While these quantitative metrics are critical, they don’t ignite emotional engagement. They’re internally focused on what the company wants to accomplish.
Billabong is drowning in red ink and has now written down its namesake brand to zero.
Mighty marketers like Coca-Cola may use disciplined budgeting to fund marketing innovation, but most companies don’t. A new analysis from Forrester reveals that only 11% of marketers have an established budget for experimentation. And when it comes to figuring out return on investment for new programs, most rely on guesswork: While 95% say they believe their innovations pay off, only 27% actively review those programs
"When a corporation’s sustainability commitments become unfulfilled promises, or fail to engender broader support – the future of a sustainable brand can ultimately become “unsustainable...The key driver of this irony is so fundamental - it practically hides in plain sight”
Social Leadership lies in the courage of individuals, taking responsibility for improving themselves and their community. (Social Leadership is the Key to Social Change - Social Leadership lies in the courage of...
You can gain meaningful influence without having formal authority.
English: Social Media Team logo (Photo credit: Wikipedia) Hear Ye! Hear Ye! We all go through life half-aware sometimes.
Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion.