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only 11% of marketers budget for marketing innovation efforts, yet a majority says innovation efforts yield positive roi.
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A critical mass of big brands including Coca-Cola and Subway began tweeting in 2009, and many were at a total loss for what to say.
What an ancient Indian folk tale teaches us about truth and creativity.
The following answers are provided by the Young Entrepreneur Council, an invite-only organization comprised of the world’s most promising young entrepreneu
You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
When it comes to both innovation and porn, there's a huge appetite for fantasy.
Why aren't consumers more aware of sustainability efforts ramping up at companies around the world?
Many of the story themes that were once regarded best practice and believed to be useful, we now know via social media as ineffective in generating meaningful and enduring interest. The new tradi...
What is your company culture built upon? Is it a culture focused on a mission. vision and values or is it singularly creating a toxic environment ...
Dana Nuccitelli: Humans are very good at managing risks, except when it comes to the greatest risk we've faced - climate change
Creativity cannot be divorced from the real needs of real people.
Boston Consulting Group (BCG) today published the results of a survey on “big data” that highlights how trusted brands obtain the most inf
Social business is about welcoming disruption. This infographic charts how to build one.
The success of analytics within a business is not just about numbers, technology and processes, it's about how we integrate between analysts and marketers.
Everyday your team is doing great work. Sometimes you miss their stories. Some folks will go home and tell their stories around the dinner table. Others can't, or won't. Don't let stories go
Over the last few weeks, I've been lucky enough to talk with ten of the most important names in industrial design—not designers themselves, but the people who make design careers by manufacturing, exhibiting and selling original work.
Author and digital analyst Brian Solis says brands must engage in conversations that consumers are having online.
Learn how social media can actually support your business objectives and build your brand -- if used in the right way.
pour le projet du CG79
Valuable insight into generation Z. and how they process information.
al ries: product, place, price and promotion might ultimately be less important than picking the right name.
Ask yourself the most important question you may ever ask: How can I innovate myself so that I’m achieving a purpose that benefits my organization and is fulfilling to me?
In the intense and competitive world marketplace, innovation is a key factor in determining the success of a entrepreneur. For entrepreneurs to be successful innovators, they must create an optimistic environment and overall mindset that will allow them, as well as their employees, to take risks, be creative and explore.
If you have spent any time traveling in the HR landscape, chances are at some point or another you’ve found yourself in what I would call “Employee Engagement Hell.” With a nod to Dante, I thought it might be fun to map the challenges to engagement a la the 14th century epic poem Divine Comedy.