You may have noticed something was missing throughout the nation's most social sporting event of the year. The Super Bowl in-game broadcast had zero social media TV integration.
With more than a billion people on Facebook and Twitter alone, many of them watching the game, this was a missed opportunity. Why did NBC and the NFL miss the boat? Likely, the common internal social media struggles got in the way. Incorporating social media into the epic annual broadcast would have created adversity internally. It's not the way they've always done it and, therefore, it's uncomfortable.