SocialTVNews
3.2K views | +0 today
SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
Your new post is loading...
Your new post is loading...
Scooped by Tony Obregon
Scoop.it!

TVGuide.com acquires the Fav.tv team to help mobile efforts

TVGuide.com acquires the Fav.tv team to help mobile efforts | SocialTVNews | Scoop.it

The team that launched the social TV guide startup Fav.tv is joining TVGuide.com. “This is an ‘acqui-hire’ in the truest sense of the word,” TVGuide.com GM Christy Tanner told us. The two Fav.tv engineers will be joining TVGuide’s mobile development team, and the Fav.tv service will shut down in the next few weeks.

 

Tanner said they’ll be helping TVGuide’s team incorporate the Watchlist service — currently only available on TVGuide.com — into its mobile apps.

 

“Our most requested feature from our mobile customer service is for users to be able to sync their Watchlist with the app,” Tanner explained, adding that TVGuide apps have been downloaded 6.5 million times “and they’re growing really quickly.”

 

Watchlists are personalized entertainment guides that allow TV viewers to find and follow their favorite shows, celebs and teams across linear TV, video on demand and online services like Netflix. To date, 500,000 of them have been created on TVGuide.com. Fav.tv says it’s working on a way that would allow its users to export their data over to TVGuide.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

MTV Debuts Social TV Mobile App at Mobile World Congress | Adweek

MTV Debuts Social TV Mobile App at Mobile World Congress | Adweek | SocialTVNews | Scoop.it

Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather around a television set to watch and comment on programming, but with a new product being offered across the pond by Viacom's MTV and digital agency AKQA, this kind of sharing experience will have a new home on mobile device screens, rather than the living room couch.


At the Mobile World Congress in Barcelona, MTV and AKQA today debuted "MTV Under the Thumb," a social sharing tool that will allow users to view MTV network content on their mobile devices, tap distant friends to view it with them, and dialogue with these friends via a built-in live chat app, said Ben Jones, director of technology for AKQA in Europe. Another feature allows users to hook their mobile devices up to a Web browser for larger-screen viewing, in which case a phone would act as a remote control.


The service will come with different levels of access. Some limited content will be offered to users free of charge—these users will have to watch pre-rolls before viewing content—while two other subscription levels allow for more access and fewer ads. Michel Dupont, svp of mobile for MTV North & International, told Adweek that while the platform allows for a "discreet" logo ad to also be served in the upper right corner of the app display, his main priority in launching the app is current customer satisfaction.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Social TV Ratings: Billy Crystal Okay, But Oscar 2012 Smashed By Grammys - Forbes

Social TV Ratings: Billy Crystal Okay, But Oscar 2012 Smashed By Grammys - Forbes | SocialTVNews | Scoop.it

If Social Media sentiment really does impact the entertainment industry, then celebrities might wake up with headaches — and not from Academy Award after-parties.

 

Bluefin Labs tracked 3.8 million social mentions of the Oscars last night. Trendrr, which also gauges Social TV buzz, had the Oscars coming in with 4.6 million mentions for the show and red carpet special. But according to Bluefin, the overwhelming top reason people posted was to bash. 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The Oscars' Social Media Strategy: Must Tweet TV?

The Oscars' Social Media Strategy: Must Tweet TV? | SocialTVNews | Scoop.it

The Oscars this Sunday may be a must watch event, but is it also a must Tweet event?

 

From its first presentation at the Roosevelt Hotel in Hollywood, Calif., in 1929, the Academy Awards was hardly the eye-candy extravaganza it is today. The celeb-packed awards ceremony didn't even make it onto TV screens until 1953 -- and only in 1966 was the event broadcast in color.

 

Although it's taken years to innovate, Hollywood's biggest night is now being broadcast in all of its interactive glory -- from a new and improved Oscars App to the Academy's adoption of social-media channels.

 

"Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars," said Karin Gilford, senior vice president of Digital Media at Walt Disney's ABC network.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

iDiscovery TV Announces Daniel Matalon as Host of Breaking it Down

iDiscovery TV Announces Daniel Matalon as Host of Breaking it Down | SocialTVNews | Scoop.it

iDiscovery Media today announced the green lighting of a bold new show for its forthcoming launch of its Social TV Network, iDiscovery TV.
The interview show, Breaking It Down, will feature a wide range of activists, educators, artists and thought leaders for an innovative series of profiles that combine traditional profiles with moderated audience discussion. Both the interviews and the audience discussions for each topic will combine in a hybrid format for a full episode. The initial order calls for 40 episodes, 8 of which will be in place for the premier launch of iDiscovery TV with additional segments available to the pre launch subscriber base.

 

iDiscovery TV is investing a lot of its initial resources on Breaking It Down as a signature network show and is tapping Daniel Matalon to host and produce the series. Mr. Matalon is an Executive Producer for the network and provides similar duties for eMarketing TV, which was announced in December 2011, and is currently in pre production.

 

Said Alan McElroy, Founder and President of iDiscovery :
“Daniel’s original approach to us in pitching a new style of interview show caught our attention for both its intellectual ambition and its innovative approach to audience involvement. It perfectly fit our notions of a social TV experience while also flexing our journalistic credentials at the same time. I cannot think of a more expressive signature show for our network launch than Breaking It Down.”
McElroy was also enthusiastic about Breaking It Down’s format capitalizing on the use of telepresence technology.

 

Said McElroy:
“We have put a lot of resources into perfecting telepresence for broadcast quality and this will allow Breaking It Down to open its topics to a worldwide guest list, and with it, a worldwide audience. By being able to film guest interview footage on a broadband connection, we will be able to rapidly develop a global guest list without requiring studio time and satellite link ups.”

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

How social media helped make ‘Downton Abbey’ a hit PBS show

How social media helped make ‘Downton Abbey’ a hit PBS show | SocialTVNews | Scoop.it

If you haven’t watched Downton Abbey yet, go to Netflix to catch up on season one followed by PBS.com to catch season two. The season finale will air this Sunday. The award-winning British drama created by Julian Fellowes begins the morning the world found out the Titanic sank and centers around the Crowley family and their servants and workers that make up the Downton Abbey estate. The ensemble cast is superb — each actor is so uniquely different and complex that you can’t help love everything about the show.

 

My personal favorite character is Brendan Coyle’s John Bates, who plays Lord Grantham’s servant. Downton has now been bought by 100 countries and has become one of the most popular British shows ever to captivate audiences in the US, even breaking a Guinness World Record. Masterpiece, “the longest-running prime time drama in American television,” and their home PBS, curated and cultivated Dowton fans in the US by leveraging a broad mix of social TV.

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Is TV finally more than a hobby for Apple?

Is TV finally more than a hobby for Apple? | SocialTVNews | Scoop.it

Apple CEO Tim Cook, speaking at yesterday's Goldman Sachs Technology Conference, carefully negotiated his way around Apple TV and the company's interest in the television space. Cook said the company has sold 3 million Apple TV connected devices, included 1.4 million in the most recent quarter, its biggest sales quarter ever.

 

"It's clearly ramping, but the reality, the reason we call it a hobby, we don't want to send a message to our shareholders that we think the market for it is the size of our other businesses."

 

Apple, Cook said, "doesn't do hobbies as a general rule. We believe in focus and only working on a few things." But Apple TV has shown some legs, he said, and it's a product--and a segment--the company remains intrigued by. "Despite the barriers in that market, for those of us who use it, we've always thought there was something there," Cook said. "If we kept following our intuition and kept pulling the string, we might find something that was larger. For those people that have it right now, the customer satisfaction is off the chart. We need something that could go more main-market for it to be a serious category."

more...
No comment yet.
Rescooped by Tony Obregon from A 360° Perspective of Communications, Strategy, Technology and Advertising
Scoop.it!

Multiple Screens, Streaming Media Boost TV Ad Recall 48% - MediaBuyerPlanner

Multiple Screens, Streaming Media Boost TV Ad Recall 48% - MediaBuyerPlanner | SocialTVNews | Scoop.it

Fully 49% of mobile device owners use web-enabled phones while watching TV, reports eMarketer.

 

This is becoming an oft-told tale. NBCUniversal knows this, which is why it has partnered with Google and comScore to measure cross-media viewership surrounding the 2012 London Olympics. Their objective is to identify single-source consumption—which viewers are watching on iPads and TV simultaneously, for a more precise viewership.

 

Necessarily, brands are reevaluating their multichannel ad buys, aiming for the maximum reach, but multiple digital devices have burst on scene, both driving traffic to and robbing it from traditional media like TV and print. As eMarketer analyst Lauren Fisher wrote in the company’s new report, “Multichannel Marketing: Making the Most of Multiple Screens,” “[Multitasking] has become a common way for people to cram more media minutes into the day…multichannel marketers are finding reach alone is no longer as effective. To compete for consumers’ time and divided attention, brands must also find ways to better resonate with their audiences.”

 

Data from a survey by Yahoo! and ad agency Razorfish revealed that consumers leave the TV on, but 66% of US mobile device owners multitask on laptops or PCs on a daily basis. That in addition to the 49% who used their web-enabled mobile phone daily when watching TV.


Via Jim Kordoba
more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The Race for the Second Screen: Engagement and Insight

The Race for the Second Screen: Engagement and Insight | SocialTVNews | Scoop.it

Tom Thai, head of marketing and business development at Bluefin Labs, a leading provider of social media analytics about television, is well-positioned to observe the surge of interest in social TV measurement. "It feels similar to what was happening to social media years ago,” he says. "It’s definitely early days of this, from a business-to-business standpoint, but we’re seeing a lot of interest. We have three types of clients: the ad agencies, the TV networks, and the brands themselves."

 

With consumer engagement with various forms of social TV exploding--last week’s “Social Bowl,” saw a five-fold increase in social chatter compared to last year--ad agencies and their clients are taking notice. “Behaviors are being created that just didn’t exist a couple of years ago, and which were quite small last year,” says Kate Sirkin, global research director at media agency Starcom MediaVest. “This year is the watershed moment.”

 

Stacey Shepatin, director of national broadcast at ad agency Hill Holliday, agrees.

 

“I think last year there was a lot of experimentation from the content provider standpoint,” she says. “In 2012, you’re going to see marketers wanting to be a part of that. I think you’ll see more and more marketers getting into the space and trying new things. There’s going to have to be some risks that are taken because there isn’t a lot of proof behind what’s right and what’s not right for any particular brand.”

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The 54th Annual Grammy Awards: A New Social TV Record | Bluefin Labs: Social TV Analytics

The 54th Annual Grammy Awards: A New Social TV Record | Bluefin Labs: Social TV Analytics | SocialTVNews | Scoop.it
Last week we saw explosive growth in social TV with a record-breaking 12.2 million social media comments during the Super Bowl. The trend continued last night with the 54th Annual Grammy Awards setting a new record of 13 million comments – a 2,280% year over year growth from the 2011 Grammy Awards, which had 546K comments.

 

So what got people commenting last night? The first big spike in responses occurred when Chris Brown took the stage, though much of the sentiment was negative and related to past domestic abuse issues. After that, Adele was a popular topic with people tweeting up a storm during her 10pm performance. When she won Album of the Year for “21″ at 11:20pm, the comments poured in with 489K responses over a five minute period.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Time Warner leads funding for second social TV company

Time Warner leads funding for second social TV company | SocialTVNews | Scoop.it

Media conglomerate Time Warner Inc is leading a $12 million round of funding into a start-up company that analyzes tweets and Facebook posts as people watch their favorite TV programs.

 

Social TV analytics company Bluefin Labs is also backed in its second round of funding by another new investor, SoftBank Capital, as well as existing backers Redpoint Ventures and Lerer Ventures.

 

Time Warner, whose networks include Turner, CNN and HBO, has previously backed GetGlue, a social entertainment company that allows U.S. TV viewers to "check-in" when they are watching their favorite shows.

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The Future of internet TV

The Future of internet TV | SocialTVNews | Scoop.it

2011 was the birth year of internet television with the likes of Apple and Samsung making the first foray into the market, however 2012 is going to see internet television, or connected TV, make an impact in the consumer space.

 

Large events coming up this summer, for example the London Olympics and the European Championships, are going to fuel sales of connected TVs and with this in mind manufacturers and content producers alike are searching for ways to make internet television as seamless as possible for the consumer.

 

The convergence of television and internet services is redefining how we watch TV, bringing apps, browsers and vast libraries of on-demand content to our living room screens.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Forget the People's Choice Awards, we've got Twitter

Forget the People's Choice Awards, we've got Twitter | SocialTVNews | Scoop.it
Who needs an awards show to tell us which movies and actors fans prefer when we have Twitter?

 

In yet another partnership with the USC Annenberg Innovation Lab, IBM is turning its skills in social-media sentiment analysis to Hollywood awards so the world can see which movies and stars are generating the most buzz on Twitter. IBM has done similar analyses of both the World Series and the Super Bowl, and although they’re no doubt part of a marketing effort to demonstrate its big data prowess, the projects are pretty fun and rather insightful.

 

It’s new Senti-meter, which appears as part of the Los Angeles Times‘ interactive and ongoing awards section called “The Envelope,” ranks movies, actors and actresses based on the number of tweets about them and the sentiment contained in those tweets. For example, as of its last update on Jan. 28, the Senti-meter showed Hugo dominating in number of tweets, but Midnight in Paris generating the most-positive reaction. The Girl With the Dragon Tattoo, however, appears to have the best balance between number of tweets and positive tweets.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Social Media Correspondents: The Future of Social TV? | Social Media Today

Christina Milian serves as "Social Media Correspondent" for the famous NBC show "The Voice." Her mission is quite interesting: "Bridging the on-air experience of 'The Voice' with the online experience, and bringing viewers closer to the competition." NBC has just explored this new job with Pat McAfee who has been NBC’s Social Media Correspondent for the Super Bowl XLV.

 

Some digital influencers are now endorsed to become Social Media Correspondents: Louise Roe for Louis Vuitton Paris Fashion Week day tomorrow, who'll be in charge of live-interviewing and live-sharing contents from the red carpet to the special premiere at Arts Décoratifs' museum. But these Social Media correspondents aren't all from the TV world, as Jessica Conatser is also Social Media correspondent for Milk Studios.

 

This trend has just started to rise, and could be one of the most important developments related to connected (or social) TV. Social Media correspondents demonstrate how Social Web has become the main hub for any content strategy. It's no longer about "live" versus "replay" programmes, but more on how they now need to be "socially edited."

- creating new ways to express a TV programme online: backstage access, special interviews, specific challenges

- widening TV audience to Social Media publics
- understanding new usages and how a programme is understood, amplified, within Social Networks.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Beet.TV: KIT Digital Readies "Social" Video Program Guide

Global video management software firm KIT Digital has created a "social" TV electronic program guide, says KIT's Alan Wolk, Global Lead Analyst in this video interview.

 

KIT Digital has built its own white label social electronic program guide that it will market to network operators and service providers, Wolk said.

So far, social TV apps have been limited in scope because many of them require the viewer to respond immediately or to push out updates to social networks rather than pulling in information, he explained. But most consumers first turn to social media for input on what to watch well before they decide what show to tune in and the next generation of social guides need to incorporate that behavior, he said.

 

"All the big pay TV providers are looking in that direction," he said. "They realize [social TV] is a great retention device."

 

KIT Digital is well-positioned for social TV growth. The company reported preliminary earnings earlier this week of more than $70 million for the fourth quarter, ahead of its guidance and an 82% jump from the year-ago period.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Why NBC News Bets on Social TV | Digiday

Why NBC News Bets on Social TV | Digiday | SocialTVNews | Scoop.it

The death of broadcast TV news has been greatly exaggerated. And social media might just breathe new life into it.

 

NBC is betting social channels can invigorate “The Today Show,” “NBC Nightly News” and its other news programs. The network, which leads in the nightly news ratings, has gone all-in on social, building a solid community of 10 million followers across several social platforms. Its personalities, such as Ann Curry, Rachel Maddow and Brian Williams, eclipse the 5 million mark on Twitter alone. And the network has a strong following on Facebook, Instagram, Google Plus and Tumblr.

 

That’s good news considering that NBC, like its competitors, faces a demographic challenge: TV news is for the olds. For the week of February 13, of the roughly 25 million viewers who tuned into the Big Three’s nightly news programs, 27 percent were in the 25-54 age range. In other words, there’s a reason why so many Viagra and heart medication commercials are aired during the evening news slot: the audience is old, real old.

 

The question is what to do with all these social network followers — and whether they can invigorate the rather tired genre of TV news. The key for social TV, according to Ryan Osborn, senior director of social media at NBC News, is pushing viewers to be active on social networks rather than simply passive couch potatoes.

 

“Social TV is a cross-functional effort at NBC News,” said Osborn, who leads a team of three. “To tell stories at scale across all platforms takes a lot of coordination. To make this happen, we bring together teams from editorial, marketing, ad sales and technology to help foster community around the programming that we distribute to a mass audience on television.”

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Innovative Digital Reality Show for Facebook Launches Today - sacbee.com

The next generation of Social TV begins today with the launch of "On the Map," an interactive reality travel show created for the Facebook platform which allows audience members to connect and be inside the show with their friends and alter their viewing experience through their interactions.

 

"On the Map" was produced by Emmy award-winning Banyan Productions, whose credits include TLC's Trading Spaces. The show is built on a social connectivity, dynamic content and advertising platform called PIE (Personal Interactive Entertainment) developed by 7Echo to create this first-of-its-kind show. The show's presenting sponsor is HTH Worldwide, a global specialty healthcare information and services company.

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

As Movies Debut on Facebook, the Era of Social Cinema Begins

As Movies Debut on Facebook, the Era of Social Cinema Begins | SocialTVNews | Scoop.it

If anybody could pull it off, it would be Tim Heidecker and Eric Wareheim. The comedy duo and stars of the often demented Tim and Eric Awesome Show Great Job! have a rabid and loyal enough fan base that releasing their new movie in an experimental new way just might work.

 

Tomorrow night, Tim and Eric's Billion Dollar Movie will debut on Facebook, a full two weeks before it arrives in theaters. For $10, fans will be able watch the movie and chat with its stars in real time. The model represents a new sort of social cinema that, while not widespread, appears poised to become a potentially major trend.

 

Magnolia Pictures, who is releasing the film, is no stranger to the concept of making movies available before they hit theaters. The distributor is accustomed to releasing films via Video on Demand prior to their theatrical release, but this is the first time they've experimented with putting something out on Facebook first. Tim and Eric, they figure, would make an ideal test case.

 

"Everything that we've done with them has just been huge," said Magnolia's Vice President of Interactive Marketing. We did a Reddit chat, which was the biggest Reddit has had. All of their viral videos have been huge hits."

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Bluefin Labs & ABC News Partner for 2012 Presidential Election Cycle | Bluefin Labs: Social TV Analytics

Bluefin Labs & ABC News Partner for 2012 Presidential Election Cycle | Bluefin Labs: Social TV Analytics | SocialTVNews | Scoop.it

We are pleased to announce an editorial partnership with ABC News for the 2012 Presidential Election cycle! Bluefin will power Social TV analytics for ABC News to use in various ways, including for on-air TV broadcasts and on ABC News websites.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

2012: The year you won’t have to choose between socialising and a night in front of the TV

2012: The year you won’t have to choose between socialising and a night in front of the TV | SocialTVNews | Scoop.it

Social media has completely revolutionised way we communicate with our friends and total strangers, the way we make purchasing decisions and how we interact with our favourite brands. Now it’s set to revolutionise the way we watch television.

 

Here we take a look at the big social media trend we think will be the one to watch (if you’ll excuse the pun) in 2012.

 

The recent Social TV Trends Report, a study into viewing habits in the UK, found that 76% of viewers surf the web using multiple devices such as mobile phones, tablets and laptops whilst concurrently watching their favourite TV shows. Sound familiar?

 

This ‘two screen’ way of viewing television means broadcasters are investing in new ways of adding value and enhancing the viewing experience. We recently did some work with the Channel 5’s The Gadget Show where it became apparent that enabling viewers to enjoy and interact with TV shows via a second screen is increasingly important for production companies.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Nielsen Chastises Oprah Over a Twitter Plea

Nielsen Chastises Oprah Over a Twitter Plea | SocialTVNews | Scoop.it

OPRAH WINFREY routinely reminds her nearly nine million followers on Twitter to tune into her one-year-old channel, OWN, and chats along with viewers on premiere nights. Those informal messages create a direct connection between one of the most famous women in the world and her fans.

 

But on Sunday night, when she used that powerful online megaphone to make what seemed to be a simple plea, Ms. Winfrey broke a rule that the Nielsen ratings company rarely has to enforce. “Every 1 who can please turn to OWN especially if u have a Neilsen box,” she wrote on Twitter just as a new episode of her interview show, “Oprah’s Next Chapter,” began.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Google Smoothes Out, Adds to YouTube TV App

Google Smoothes Out, Adds to YouTube TV App | SocialTVNews | Scoop.it
Google updated its YouTube app for Google TV with smoother navigation and several new features. New channel pages allow users to navigate through playlists and videos on any channel and subscribe with one click. Users can also see related videos and other videos by the same users by pressing up and down keys on their remote control. You can also interact with the video by voting it up, commenting on it or adding it to your playlist.

 

A new feature called Discover allows users to browse YouTube channels by categories such as news, gaming, animation, comedy, and celebrities and gossip, among others. Google says that the new version of the app is faster than before and provides a better overall experience. Users can update their app to the latest version through the Android Market.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

It’s Not TV, It’s Amazon

It’s Not TV, It’s Amazon | SocialTVNews | Scoop.it

Hulu has “Paul the Male Matchmaker,” Netflix has “Lilyhammer” and “House of Cards.” And what does Amazon have in the way of original video programming? Nothing much yet. But that may soon change.


New job listings on Amazon’s careers site show the company looking to recruit at least two creative executives for the “People’s Production Company,” its movie and series production arm. Specifically, it’s seeking executives to quarterback its children’s and comedy programming efforts. Each job’s top duty: To “help develop half-hour comedies for online and traditional distribution.”


And traditional distribution. Interesting.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

How should TV newsrooms break stories on Twitter?

How should TV newsrooms break stories on Twitter? | SocialTVNews | Scoop.it

Sky News and BBC are both in industry headlines this week for changes to their social media policies that ensure reporters and editors alert the newsroom before breaking news on Twitter.

 

The BBC explains: “When they have some breaking news, an exclusive or any kind of urgent update on a story, they must get written copy into our newsroom system as quickly as possible, so that it can be seen and shared by everyone – both the news desks which deploy our staff and resources (like TV trucks) as well as television, radio and online production teams.”

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The Social 100 by Social Guide

The Social 100 by Social Guide | SocialTVNews | Scoop.it

We measure the social activity for every telPostevision program as it's aired across over 213 of the most popular broadcast networks and cable channels.

more...
No comment yet.