The team that launched the social TV guide startup Fav.tv is joining TVGuide.com. “This is an ‘acqui-hire’ in the truest sense of the word,” TVGuide.com GM Christy Tanner told us. The two Fav.tv engineers will be joining TVGuide’s mobile development team, and the Fav.tv service will shut down in the next few weeks.
Tanner said they’ll be helping TVGuide’s team incorporate the Watchlist service — currently only available on TVGuide.com — into its mobile apps.
“Our most requested feature from our mobile customer service is for users to be able to sync their Watchlist with the app,” Tanner explained, adding that TVGuide apps have been downloaded 6.5 million times “and they’re growing really quickly.”
Watchlists are personalized entertainment guides that allow TV viewers to find and follow their favorite shows, celebs and teams across linear TV, video on demand and online services like Netflix. To date, 500,000 of them have been created on TVGuide.com. Fav.tv says it’s working on a way that would allow its users to export their data over to TVGuide.