SocialTVNews
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SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
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What Does That Second Screen Mean for Viewers and Advertisers?

What Does That Second Screen Mean for Viewers and Advertisers? | SocialTVNews | Scoop.it

The moe screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors.

 

On the one hand, advertisers will have to work harder to get and keep people's attention as they flit from screen to screen, the studies suggested. On the other, second-screen apps that complement the TV viewing experience can heighten people's response to the advertising and programming. The full results of the studies will be shared at Adweek's Brand Genius Think Tank, in partnership with Time Warner, April 2, in New York.

Tony Obregon's insight:

There's some really intriguing data in here about media usage. I'm especially surprised by the frequency of platform switching that happens every two minutes. 

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Rich Reader's comment, June 25, 2013 12:30 PM
It's consistent with minutes-viewed for streamed programs, like channel surfing.
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Netflix's New Social Features Make Finding TV Shows and Movies Easier

Netflix's New Social Features Make Finding TV Shows and Movies Easier | SocialTVNews | Scoop.it

Netflix, Inc. (NASDAQ: NFLX) today introduced new social features that make it easier and more fun to find TV shows and movies to watch and discuss with friends.

Starting today, Netflix streaming members in the U.S. can link their Netflix account to Facebook. The new Netflix/Facebook integration lets Netflix members see what their friends have watched by adding new "Friends' Favorites" and "Watched by your friends" rows to Netflix. Members also automatically share what they watch only within Netflix and can optionally share what they've watched to Facebook. All U.S. Netflix members will have access to the social features by the end of this week.

"There are few better ways to find a movie or TV series you'll love than hearing about it from your friends," said Tom Willerer , vice president of product innovation at Netflix. "Facebook already makes it easy for our international members to connect with friends over TV shows and movies and we're thrilled to now bring this experience to our U.S. members."


Read more about Netflix's New Social Features Make Finding TV Shows and Movies Easier - BWWTVWorld by tv.broadwayworld.com

 
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Tune In With Twitter TV | AT&T Networking Exchange Blog

Tune In With Twitter TV | AT&T Networking Exchange Blog | SocialTVNews | Scoop.it

Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking? Of course you have. That’s what we all do now, right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second-screen experience while watching television. And in many ways, TV may also serve as the second screen to those engrossed in their Twitter streams. If you think about it, the idea that the TV becomes the second screen to digital experiences is rather provocative.  Perhaps this is why Twitter is making some notable moves in the television analytics market recently.

 

On December 17th, Twitter and Nielsen accounted an agreement to create a new Twitter-based TV rating. Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen, shared his view on the importance of Twitter’s role in the new world of TV in an official statement, “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

 

Twitter didn’t stop there, however. In February 2013, Twitter announced the strategic acquisition of Bluefin for its TV-centric data science to, according to Twitter COO Ali Rowghani, “help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.”

 

Analytics. Ad products. Experiences. The deals with Nielsen and Bluefin represent wise investments considering that they were led by a leading social media company that’s often misconstrued as a mere second screen product in this space. Instead, we can consider Twitter now as an extension of personal experiences…a digital form of self-expression if you will.

 

Read more at http://networkingexchangeblog.att.com/small-business/tune-in-with-twitter/. ;

Tony Obregon's insight:

Make sure you grab your free ebook called "Tune In with Twitter" at https://tweet.twitter.com/TVbook. ;

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Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out | SocialTVNews | Scoop.it

The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks.

 

According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.

 

This is a huge change from last year’s Super Bowl, when Twitter and Facebook both tied with only eight mentions out of a total of 59 counted national commercials.

 

So, for Twitter, the change from eight mentions to 26 is a gain of more than 300 percent, while Facebook saw a 50 percent drop in mentions.

Google+ was shut out last year, too.

 

Read more at http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420.

Tony Obregon's insight:

I really thought that Facebook would have had a better showing. It'll be interesting to see how this compares to next year. 

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How People Tweet About TV

How People Tweet About TV | SocialTVNews | Scoop.it
During dramas — good ones, at least — people barely tweet at all. They tweet a ton before and after, but go silent for the hour: For trashy reality shows, tweeting starts high and trails off (perhaps as viewers get hate-watching fatigue): People tweet a lot during investigative shows (Panorama is like 20/20), but more interestingly they keep tweeting after it's over: During movies, they tweet during iconic or notable scenes but not much else: The X-Factor, a singing competition show, saw spikes for each performance: And huge, perhaps obvious, spikes in the finale: This one's the most interesting. Tweets actually drop off during ad breaks, when it seems like they might spike. But that's because fewer people are watching — they reach for the remotes to change the channel before they reach for their
Tony Obregon's insight:

This is first time I've seen analysis on specific categories of TV programming tied to social media - it's very insightful. 

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Mattia Nicoletti's curator insight, January 12, 2013 2:52 AM

That's why social tv needs contents developed for social tv

Tony Obregon's comment, January 12, 2013 3:07 AM
Mattia, I think you're right.
Mattia Nicoletti's comment, January 12, 2013 4:06 AM
Tony, I think that for now tv networks are trying to understand how social tv works, but next step will be true content development
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2013 social TV predictions from the experts at CES

2013 social TV predictions from the experts at CES | SocialTVNews | Scoop.it
When looking in their crystal balls, experts predict that social media will dramatically alter how we experience television content in 2013. Read this post by Jennifer Van Grove on CES 2013.

 

What will the social TV landscape look like in 2013? Experts weighed in with their predictions at CES during a panel discussion on how social media is changing TV consumption, discovery, and measurement.

 

Social television can be defined as the intersection of television content and social networks. The category also considers how consumers engage with TV-enhancing applications on second screens like mobile phones and tablets.

 

Moderator Michael Wolf, a Forbes contributor, put the social TV crystal ball question to Richard Bullwinkle of Bullwinkle Inc., Jack Flanagan of BlueFin Labs, and Trevor Stout of Yap.tv. Their answers ranged from the obvious to the proactive.

 

Read what the experts had to say at http://ces.cnet.com/8301-34435_1-57562603/2013-social-tv-predictions-from-the-experts-at-ces/. 

 

 

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Social TV's Top 10 Moments For 2012

Social TV's Top 10 Moments For 2012 | SocialTVNews | Scoop.it
What began as a natural phenomenon — you see something on TV, you say something on Social Media — has the attention of every TV exec these days.

That wasn’t quite as true a year ago.

From record engagement to major campaigns to multi-million dollar acquisitions, there’s no question that Social TV has a future. Nobody is clear on what that is, but the point of this post is to look back.

Here is my list of 10 important moments for Social TV. It’s far more idiosyncratic than scientific, and surely I missed something big and good, but it offers a glimpse how much happened in this critical year for the space. Feel free to add to the list.

(Just a few notes first: I did not factor in app roll-outs, per se, although two new arrivals were important beyond the app technologies. And I’m not looking at brand campaigns, though there were many excellent ones, including the Voice, Nissan, True Blood’s #makersday and many more.)

10. Twitter hires Fred Graver as “head of TV” (read Ad Age)
This was fairly quiet news, but everyone already knows Twitter became the king of Social TV without really trying that hard. Graver, a longtime TV exec, is helping the company become a more purposeful trailblazer. ”There’s a whole ecosystem being described here,” he told Ad Age, “and we’ve only begun to map out that frontier.”

9. American Idol’s finale scores big (read Bluefin Labs)
By the time American Idol drew 1.4 million Social Media comments for its May finale, the overall trend of greater engagement was already clear. What amazed people was American Idol set the Social TV record for biggest finalewhile dropping in the Nielsen ratings from the year before.

8. Shazam enters Social TV
With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang. First it was the Super Bowl. Then it was the Olympics. Then Shazam settled into every day TV. Scan for a song while watching TV and you’re getting the message that Shazam wants to be a player.

7. CNN wins the Social TV election war (read Forbes)
Both on election night, and throughout the campaign, CNN won the Election 2012 Social TV battle over its cable and broadcast opponents. It was a reminder that the cable network is still a big digital player.

6. MTV VMAs catch The Grammys (maybe)
In what was arguably the most sophisticated Social TV integration yet, MTV landed in the #2 all-time slot for mentions, or #1, depending on who was counting. It confirmed two things: 1) MTV is awesome at Social TV; 2) There is no standard for Social TV measurement … yet.

5. The Grammys grab 13 million mentions (read Forbes)
The Grammys’ Social TV numbers were more remarkable, however, because no one saw them coming. Surpassing the Super Bowl and all expectations (including those who measure Social TV), the show had one last surprise: It wasn’t necessarily the Whitney Houston tribute that drove the chatter. In fact, the Twitterverse relatively quiet during that section of the show.

Read the rest of the story at http://www.forbes.com/sites/michaelhumphrey/2012/12/13/social-tvs-top-10-moments-for-2012/.
Tony Obregon's insight:

 

 

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Accenture Newsroom: TV and Video Have Come Out of the Box, Accenture Survey Finds

Accenture Newsroom: TV and Video Have Come Out of the Box, Accenture Survey Finds | SocialTVNews | Scoop.it

Consumers in the U.S. and U.K. are changing the way they view TV and video content by increasingly taking control of how, when, and where they view it, according to a new survey released today by Accenture (NYSE: ACN).

 

About half (49 percent) of consumers surveyed in Accenture’s Pulse of Media Consumer Survey are viewing over-the-top (OTT) video through a broadband connection on their TVs (50 percent in the U.S. and 48 percent in the U.K.) in addition to the content they traditionally watch via cable or satellite.

 

Consumers are also viewing content on mobile devices, creating video playlists, posting videos on social media, and learning about new TV programs and video offerings through social networks, according to the survey.

 

Read more about the survey at http://newsroom.accenture.com/news/tv-and-video-have-come-out-of-the-box-accenture-survey-finds.htm?c=glb_accglbtwt_10000607&n=smc_1012&sf7482610=1. 

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Social TV Data Is Not The New Nielsen: How It Might Be Better - Forbes

Social TV Data Is Not The New Nielsen: How It Might Be Better - Forbes | SocialTVNews | Scoop.it

There’s a debate about how you watch TV that boils down to this: Are you willing to lean forward? Meaning, is the average viewer willing to engage with the television show in new, more active, ways. A whole industry is interested in that question, which spawned Social TV. So far, conclusions are few.

 

But some are bullish, including Markets and Markets, a research firm in Dallas, which released a report last week stating: “The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.”

 

No, say others, who argue most will never tweet, let alone check-in, or chat, or vote, when they just want to relax with some TV. You might use an app that helps you find the next show, but that’s about it.

Peter Kafka wrote a thought-provoking article for All Things D a few weeks ago that leaned heavily toward lean-back. The headline — “What if Social TV Is Less Social Than We Think?” — gives you a sense of where he was heading.

 

A few days later Somrat Niyogi also took after Social TV on Tech Crunch, but mainly because it’s losing to Twitter, especially on live events. That’s most notable because he runs Miso, a Social TV company.

 

Read the entire article at http://www.forbes.com/sites/michaelhumphrey/2012/10/18/social-tv-data-is-not-the-new-nielsen-how-it-might-be-better/. ;

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Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs | SocialTVNews | Scoop.it

Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism).


As you know by now, the golden rule of social media is to deliver value when, where, and how your audience wants to receive it. These words were first shared at a sports conference in 2010 by Bryan Johnston, chief marketing officer at the Ultimate Fighting Championship and former senior vice president at Burton Snowboards. The beauty of social TV is that the audience is providing value right back. Naturally viewers are talking about their favorite (or least favorite) TV shows and sporting events. So let them talk back when, where, and how they want to. It not only provides a temperature on opinions and sentiment; it also extends content into a perpetual conversation kept alive even after the show is over.

 

For example, The X Factor realized that its highly enthusiastic following on Twitter had strong opinions about the show’s contestants. The show’s executives got in touch with Digital Royalty, and we helped them see that their viewers didn’t necessarily care if the TV show itself was listening to their opinion; they were naturally sharing their thoughts, feelings, likes, and dislikes with their peers in the interest of a more personal viewing experience. That didn’t mean it was okay to not engage them. We saw it as a huge opportunity to be immediately pursued.

 

Read the full article at http://www.fastcompany.com/3002066/must-tweet-tv-how-pioneers-social-television-turn-viewers-vips. ;

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Social TV app Zeebox lands in U.S. with programmer backing

Social TV app Zeebox lands in U.S. with programmer backing | SocialTVNews | Scoop.it

Second-screen TV app Zeebox, which touts itself as new way for TV viewers to find and discover content, is landing in the U.S. with the backing of 30 broadcasters, including Comcast Cable, NBCUniversal, HBO, and Cinemax.


With more than 1.5 million users in the U.K., the free Zeebox app for Android and iOS devices seeks to marry TV programming information with interactive features, including social networks such as Facebook and Twitter.

 

The new app is likely to blend well with the activities of millions who already use portable devices in conjunction with TV viewing; a recent Nielsen survey found that 86 percent of tablet owners and 84 percent of smartphone users checked their mobile devices while watching TV.

 

Read the full article at http://news.cnet.com/8301-1023_3-57521105-93/social-tv-app-zeebox-lands-in-u.s-with-programmer-backing/. ;

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MTV VMAs Were a Social TV Blockbuster

MTV VMAs Were a Social TV Blockbuster | SocialTVNews | Scoop.it

Never mind the Democrats. The biggest postgame celebration going on today is at MTV. Ad Age's editorial partner Trendrr, the social-media monitoring firm, kept a close watch on MTV's Video Music Awards, tracking both full-day conversation about the event (topping 19 million mentions) and chatter during its broadcast window (more than 13 million). Bottom line: This year's VMAs more than tripled the full-day social-media response of last year's events.

 

Beyond the fact that the show served up a steady parade of tweet-worthy stars -- see our chart below for the five that prompted the most mentions -- MTV obviously knows how to leverage its social advantage. "The VMAs are known for creating global, watershed moments in pop culture," MTV President Stephen Friedman told me. "Knowing that our fans are watching the show on television while actively discussing and sharing key moments on social, we've created a multiplatform digital ecosystem for those moments to be amplified in real time."

 

The effort isn't just assigned to a digital team. Every department that touches the show, from programming to promotion, is thinking about moments that might get viewers sharing, Mr. Friedman said. In other words, this is a social-TV victory by design.

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Ericsson study: TV viewing increasingly accompanied by use of social media

Ericsson study: TV viewing increasingly accompanied by use of social media | SocialTVNews | Scoop.it

The results of Ericsson ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon.

 

Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year.

 

By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.

 

Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."

 

Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.

 

More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices."

 

Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers.

 

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities - statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

 

Download the report here: http://www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf ;

 

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The Nielsen Family Is Dead | Underwire | Wired.com

The Nielsen Family Is Dead | Underwire | Wired.com | SocialTVNews | Scoop.it

From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.

 

On February 7, the fourth season of Community kicked off on NBC. It was something of a shock that the show had survived for so long. It ranked 193rd among broadcast shows. In May 2012, series creator and showrunner Dan Harmon had been unceremoniously canned. And on the night it aired, the season premiere pulled in just 4 million viewers. That’s a mere quarter of the audience enjoyed by ratings juggernauts like Two and a Half Men orThe Big Bang Theory. It even underperformed a rerun of the ABC reality show Shark Tank on the Nielsen charts.

 

Until recently, those 4 million viewers would have been the end of the story. Just a few years ago, similar niche favorites like Jericho and Firefly were summarily executed for such numbers. In fact, cult legend Freaks and Geeks averaged nearly 7 million viewers in its single, 1999-2000 season before getting canceled. But that night in February, Community accomplished something that none of those shows ever had the chance to do—it spawned two worldwide trending topics on Twitter.

 

Read the full article at http://www.wired.com/underwire/2013/03/nielsen-family-is-dead/. ;

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Second Screen and TV. Benefits and Impacts


Via Alberto Dafonte
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Alberto Dafonte's curator insight, March 13, 2013 12:58 PM

"This white paper, the second in the series, outlines the main

advantages a rising from second-screen initiatives along
with the impacts their implementation should have on the TV
production chain". By Evolumedia.ca and CMF

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Will Twitter Eliminate Social TV Apps?

Will Twitter Eliminate Social TV Apps? | SocialTVNews | Scoop.it

Twitter has become synonymous with social TV. In addition to the record 24 million tweets generated during the Super Bowl, the social messaging service served as the platform for the game’s most talked-about advertising, thanks in part to a timely blackout.
 

The success of the Oreo tweet and others revved up real-time marketing for the Oscars via Twitter, and another 8.9 million tweets. Now another annual TV ritual -- “American Idol” -- is using Twitter this week to take instant audience polls with the results displayed on screen.

 

“Brands have been jumping on this bandwagon with hashtag strategies. The Super Bowl is a classic example where half of the ads mentioned Twitter,” said Anna Banks, vice president, strategy and planning at Organic. Twitter’s recent acquisition of social TV analytics startup Bluefin Labs and partnership with Nielsen to create a social TV rating only underscores its ambitions in the space.

 

What will this mean for dedicated second-screen apps like GetGlue, Viggle, IntoNow, Zeebox and Miso? Are they at risk of becoming irrelevant? These services offer a range of content and features that Twitter doesn’t, from TV schedules to special show-related material to personalized recommendations.

 

Many also include gamification elements, like check-ins, rewards and trivia contests, to boost engagement and open up advertising and marketing opportunities. Integration of social-sharing tools, including Facebook and Twitter, is also common. So are slick user interfaces.

 

Read more: http://www.mediapost.com/publications/article/194656/will-twitter-eliminate-social-tv-apps.html#ixzz2McxxZzzR

 

Tony Obregon's insight:

Wow, 1 in 3 people tweet about TV shows! No wonder Twitter is a giant in the social TV arena. 

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Twitter Makes Big Acquisition, Buys Social TV Analytics Company Bluefin Labs

Twitter Makes Big Acquisition, Buys Social TV Analytics Company Bluefin Labs | SocialTVNews | Scoop.it

Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say.

 

Although we don't know the exact acquisition price, we were told this is Twitter's biggest acquisition to date. 

(Presumably these sources were excluding Twitter's early stock aquisition of Summize, which would now be worth ~$800 million.)

Prior to Bluefin Labs, Twitter's highest acquisition (as far as we can tell) was TweetDeck for $40 million in May 2011.

Since Bluefin Labs has raised $20.5 million to date, we assume the price is between $50 and $100 million (or higher), a healthy return for its investors, Time Warner Investments, SoftBank Capital, Acadia Woods Partners, Bedrocket Media's Brian Bedol, Jim Pallotta, Redpoint Ventures, Dan Gilbert, Lerer Ventures, Kepha Partners and the National Science Foundation.

Twitter's move into social TV makes a lot of sense. It hired a Head of TV last fall and there's a strong correlation between people watching shows and tweeting about them. Just look at last night's Super Bowl. With the help of a lengthy blackout, it was the most social event to ever air. According to Bluefin Labs, the event racked up 30.6 million mentions on Twitter, Facebook, and GetGlue, up from 12.2 million one year prior.

In addition Twitter has been dubbed the new TV Guide by Ad Age, and it secured a multi-year partnership with Nielsen in December to produce the first-ever social TV ratings.



Read more: http://www.businessinsider.com/twitter-bluefin-labs-2013-2#ixzz2Jyo2cdzg

Tony Obregon's insight:

Smart move on Twitter's part since BlueFin is the leader in social TV analytics. 

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Introducing the First Social DVR

Introducing the First Social DVR | SocialTVNews | Scoop.it

You Don't Have to Chuck Your DVR in the Bin If You Are Addicted to the Social TV by Sreedhar Pillai

 

If the DVR marketing guys didn't take note, at least their dwindling sales projections should have given the first warnings of the changing trend.

 

However, ARKTAN, a Silicon Valley technology upstart, which has pioneered the social streaming technology, which enables the Social TV, has seen the writings on the wall and has come up with innovative solutions which allow social streaming to integrate with the DVR technology, which they call Social DVR.

 

So all those, who don't want to miss the fun of sharing what they watch in the privacy of their homes, with their friends on the social web, don't have to really give up their DVR just because they can't share their joy, excitement or anger with their friends on the social web unless they are glued to a telly.

 

With groundbreaking stuff like Social DVR, anyone can have his cake and eat it too! You can have the fun of watching your telly with social web and the convenience of a DVR when you want it, when you are ready for it and not as dictated by a channel's pre-determined schedule.

 

Read the entire article at http://www.huffingtonpost.com/sreedhar-pillai/you-dont-have-to-chuck-yo_b_2433413.html. ;

Tony Obregon's insight:

Disruptive technology at its finest! 

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Current, the first ‘social TV network,’ sells to Al Jazeera

Current, the first ‘social TV network,’ sells to Al Jazeera | SocialTVNews | Scoop.it

Current TV, which launched with a user-generated social strategy that was way ahead of its time, has been sold to Al Jazeera. The network, co-founded by former Vice President Al Gore and his business partner Joel Hyatt, has for the last year and a half been a liberal commentary network, but before that had some very innovative approaches to programming.

 

When the network launched in 2005, the plan was to compete with legacy channels like CNN by having a focus on user-submitted content. Before YouTube caught on, and well before anyone had even dreamed of products like CNN’s iReport, Current solicited (and received) news reports, photos and short films from aspiring journalists and television personalities.

 

“Current TV is the first TV network created by, for, and with a young adult audience, enlisting its audience as creative partners,” the network said in a pitch to journalists back in October 2006. The same pitch noted that a fuill 30% of the network’s programming was created by viewers.

 

Read the entire article at http://lostremote.com/current-the-first-social-tv-network-sells-to-al-jazeera_b35899. ;

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Twitter And Nielsen Launch Social TV Ratings - Forbes

Twitter And Nielsen Launch Social TV Ratings - Forbes | SocialTVNews | Scoop.it
Twitter and Nielsen are teaming up to launch a new measurement service for television chatter on Twitter.

Called “Nielsen Twitter TV Rating,” the idea is to create an “industry standard metric” based on Twitter data of what television shows people are talking about.

The rating will measure the total activity around television shows, including those tweeting and those “exposed” to that activity. The idea is to analyze the exact size of the audience.

Nielsen already has a service called NM Incite SocialGuide, which is a joint venture between Nielsen and McKinsey & Co. That analyzes Twitter activity about television shows on 234 U.S. channels on more than 36,000 programs.

“As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming. This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating,” said Chloe Sladden, Twitter’s head of media, in a blog post.
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Viggle acquires GetGlue in surprise social TV acquisition - Lost Remote

Viggle acquires GetGlue in surprise social TV acquisition - Lost Remote | SocialTVNews | Scoop.it

In a surprise acquisition, Viggle has acquired social TV startup GetGlue. GetGlue CEO Alex Iskold made the announcement via his Twitter account just under an hour ago. According to the announcement, “Viggle will pay $25 million in cash and 48.3 million shares of stock for GetGlue.”

 

Additionally, “Viggle Inc. will operate the Viggle and GetGlue brands, and GetGlue founder and CEO Alex Iskold will join Viggle Inc. in a senior executive position on its management team and as a member of its Board of Directors.”

 

All 34 GetGlue employees will also be absorbed by Viggle as part of the deal. GetGlue’s “ more than 3.2 million registered users as well as a database with more than 500 million entertainment ratings and check-ins” will combine with Viggle’s “1.2 million registered users ” for the ultimate social TV brand.

 

Over a year ago, GetGlue ran a very successful campaign with the GAP and EW to offer a 40% discount to fall TV viewers. Since then there haven’t been many opportunities like that across their platform. With Viggle’s expertise at offering points to redeem real items, this could be the perfect business model to compliment the experience. Here are the questions that still remain.

 

Will both platforms merge together to become one? Will the GetGlue name go away? Will the Viggle name go away? Will the loyalty program override checkins? What will happen to the new GetGlue HD? We predicted there would be a nasty battle over the second screen. With this announcement the battle just got more intense.

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Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age

Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age | SocialTVNews | Scoop.it

Twitter is positioning its business to a significant extent around the user engagement it drives around so-called tentpole events like the Olympics and the presidential debates, as well as regularly programmed shows. So what does the company's newly anointed head of TV do, exactly?

 

A veteran TV executive, producer and writer with MTV, VH1, NBC and the Travel Channel on his resume, among other networks, Fred Graver joined Twitter in June and characterized his job as developing the platform as a live-TV companion, a new TV Guide and a new TV rating mechanism at Ad Age's Social Engagement/Social TV conference yesterday. He also acknowledged that part of the job is communicating with talent and urging them to use Twitter to communicate with fans.


"The dirty secret in TV is that one day you're going to get canceled, so get your million followers before then," said Mr. Graver. He noted that Neil Patrick Harris had live-tweeted the recent season premiere of "How I Met Your Mother," and that 25 Emmy nominees had tweeted on the day of the awards last month, including actress Julia Louis-Dreyfus, from her dress fitting.

 

Read the rest of the article at http://adage.com/article/media/social-tv-conference-meet-fred-graver-twitter-s-head-tv/237830/. ;

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TruTV Syncs Social Chatter With TV Everywhere

TruTV Syncs Social Chatter With TV Everywhere | SocialTVNews | Scoop.it

Turner Broadcasting System’s truTV is bringing the social conversation to TV Everywhere, with a new feature that synchronizes select Facebook and Twitter comments about its shows with episode playback on its website.

 

With the “Social Playback” feature, the network's truTV2Go.com website will capture the “most entertaining” comments about episodes and synchronize them with the episode's time code. The site then displays the archived "live" conversation during online viewing of full episodes, which are available only to subscribers of participating TV Everywhere affiliates.

 

TruTV will make the new Social Playback conversation-streaming function available for seven series that have been airing since June, with plans to expand it to the network’s full lineup of original series. The network also plans to incorporate Social Playback within the truTV 2Go mobile app in 2013.

 

The network is using the social-curation platform developed by startup Tomorrowish, which uses rules-based filtering of posts and a proprietary scoring system to collect and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single, synchronized stream.

 

Current truTV series that have been integrated with Social Playback are: Hardcore Pawn, Impractical Jokers, Lizard Lick Towing, Operation Repo, World's Dumbest, South Beach Tow and Bait Car. The network will add the feature for Full Throttle Saloon and Conspiracy Theory with Jesse Ventura when those their new seasons begin.

 

Read more at http://www.multichannel.com/news-article/trutv-syncs-social-chatter-tv-everywhere/139571 ;

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Shazam Makes Its Big TV Push, Says App Can Now Tag Any Show On Any Channel | TechCrunch

Shazam Makes Its Big TV Push, Says App Can Now Tag Any Show On Any Channel | TechCrunch | SocialTVNews | Scoop.it

Shazam just announced that it’s expanding its TV efforts beyond individual partnerships. Chief Revenue Officer Doug Garland says the company has created a comprehensive experience for TV, allowing users to tag any show on any channel. This functionality is actually live in the current version of the app — Shazam just waited a little while to announce it. (Unable to resist the pun, Garland says, “We were getting it ready for prime time.”)

 

When you’re watching a show, you should be able to tag it the same way you’d tag a song, by opening the Shazam app and tapping the big button. In this case, it’s not really about identifying the show (since you probably know that already). Instead, it offers cast information, trivia, celebrity buzz, live Twitter feeds — and yes, it can also identify featured music.

 

In some ways, this sounds like a bigger challenge than audio tagging, because, as Garland puts it, Shazam For TV is not just “pre-ingesting” music “well ahead of the time” — it allows users to tag live content, and to do that it’s processing footage. The company says users can now tag content from 160 U.S. channels, though the app won’t work for some local-only content. And it seems to be focused on live TV for now — I tested the app out with episodes I’ve downloaded from iTunes, and it mostly whiffed.

 

The description of Shazam’s technology reminded me of social TV app IntoNow, which also identifies TV shows based on sound, and which was acquired last year by Yahoo. Garland says Shazam has a big advantage over TV-only apps, because it already has an enormous audience on the music side.

 

“When we talk to Fox, we did for American Idol, we can tell them that we bring not just a great platform and an engaging user experience — we have massive reach,” he says.

 

Speaking of reach, Shazam is also announcing that it has been used (not just downloaded, but actually used to tag content) by 250 million people worldwide.

 

The app is also becoming more social. The company says users will now be able to see what their Facebook friends are tagging, and to comment on those tags. Plus, users’ tags will appear in their Facebook timelines.

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Game of Thrones Video Case Study

HBO leveraged social media and online channels to build momentum around the Game of Thrones TV series and each episode. 

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