SocialTVNews
3.2K views | +0 today
SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
Your new post is loading...
Your new post is loading...
Rescooped by Tony Obregon from The Social TV
Scoop.it!

Second Screen and TV. Benefits and Impacts


Via Alberto Dafonte
more...
Alberto Dafonte's curator insight, March 13, 2013 12:58 PM

"This white paper, the second in the series, outlines the main

advantages a rising from second-screen initiatives along
with the impacts their implementation should have on the TV
production chain". By Evolumedia.ca and CMF

Scooped by Tony Obregon
Scoop.it!

Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age

Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age | SocialTVNews | Scoop.it

Twitter is positioning its business to a significant extent around the user engagement it drives around so-called tentpole events like the Olympics and the presidential debates, as well as regularly programmed shows. So what does the company's newly anointed head of TV do, exactly?

 

A veteran TV executive, producer and writer with MTV, VH1, NBC and the Travel Channel on his resume, among other networks, Fred Graver joined Twitter in June and characterized his job as developing the platform as a live-TV companion, a new TV Guide and a new TV rating mechanism at Ad Age's Social Engagement/Social TV conference yesterday. He also acknowledged that part of the job is communicating with talent and urging them to use Twitter to communicate with fans.


"The dirty secret in TV is that one day you're going to get canceled, so get your million followers before then," said Mr. Graver. He noted that Neil Patrick Harris had live-tweeted the recent season premiere of "How I Met Your Mother," and that 25 Emmy nominees had tweeted on the day of the awards last month, including actress Julia Louis-Dreyfus, from her dress fitting.

 

Read the rest of the article at http://adage.com/article/media/social-tv-conference-meet-fred-graver-twitter-s-head-tv/237830/. ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

TruTV Syncs Social Chatter With TV Everywhere

TruTV Syncs Social Chatter With TV Everywhere | SocialTVNews | Scoop.it

Turner Broadcasting System’s truTV is bringing the social conversation to TV Everywhere, with a new feature that synchronizes select Facebook and Twitter comments about its shows with episode playback on its website.

 

With the “Social Playback” feature, the network's truTV2Go.com website will capture the “most entertaining” comments about episodes and synchronize them with the episode's time code. The site then displays the archived "live" conversation during online viewing of full episodes, which are available only to subscribers of participating TV Everywhere affiliates.

 

TruTV will make the new Social Playback conversation-streaming function available for seven series that have been airing since June, with plans to expand it to the network’s full lineup of original series. The network also plans to incorporate Social Playback within the truTV 2Go mobile app in 2013.

 

The network is using the social-curation platform developed by startup Tomorrowish, which uses rules-based filtering of posts and a proprietary scoring system to collect and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single, synchronized stream.

 

Current truTV series that have been integrated with Social Playback are: Hardcore Pawn, Impractical Jokers, Lizard Lick Towing, Operation Repo, World's Dumbest, South Beach Tow and Bait Car. The network will add the feature for Full Throttle Saloon and Conspiracy Theory with Jesse Ventura when those their new seasons begin.

 

Read more at http://www.multichannel.com/news-article/trutv-syncs-social-chatter-tv-everywhere/139571 ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Shazam Makes Its Big TV Push, Says App Can Now Tag Any Show On Any Channel | TechCrunch

Shazam Makes Its Big TV Push, Says App Can Now Tag Any Show On Any Channel | TechCrunch | SocialTVNews | Scoop.it

Shazam just announced that it’s expanding its TV efforts beyond individual partnerships. Chief Revenue Officer Doug Garland says the company has created a comprehensive experience for TV, allowing users to tag any show on any channel. This functionality is actually live in the current version of the app — Shazam just waited a little while to announce it. (Unable to resist the pun, Garland says, “We were getting it ready for prime time.”)

 

When you’re watching a show, you should be able to tag it the same way you’d tag a song, by opening the Shazam app and tapping the big button. In this case, it’s not really about identifying the show (since you probably know that already). Instead, it offers cast information, trivia, celebrity buzz, live Twitter feeds — and yes, it can also identify featured music.

 

In some ways, this sounds like a bigger challenge than audio tagging, because, as Garland puts it, Shazam For TV is not just “pre-ingesting” music “well ahead of the time” — it allows users to tag live content, and to do that it’s processing footage. The company says users can now tag content from 160 U.S. channels, though the app won’t work for some local-only content. And it seems to be focused on live TV for now — I tested the app out with episodes I’ve downloaded from iTunes, and it mostly whiffed.

 

The description of Shazam’s technology reminded me of social TV app IntoNow, which also identifies TV shows based on sound, and which was acquired last year by Yahoo. Garland says Shazam has a big advantage over TV-only apps, because it already has an enormous audience on the music side.

 

“When we talk to Fox, we did for American Idol, we can tell them that we bring not just a great platform and an engaging user experience — we have massive reach,” he says.

 

Speaking of reach, Shazam is also announcing that it has been used (not just downloaded, but actually used to tag content) by 250 million people worldwide.

 

The app is also becoming more social. The company says users will now be able to see what their Facebook friends are tagging, and to comment on those tags. Plus, users’ tags will appear in their Facebook timelines.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Ericsson study: TV viewing increasingly accompanied by use of social media

Ericsson study: TV viewing increasingly accompanied by use of social media | SocialTVNews | Scoop.it

The results of Ericsson ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon.

 

Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year.

 

By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.

 

Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."

 

Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.

 

More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices."

 

Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers.

 

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities - statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

 

Download the report here: http://www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf ;

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

End of Channel Surfing?

End of Channel Surfing? | SocialTVNews | Scoop.it

Social-networking sites like Facebook and Twitter have given television viewers a virtual water cooler to chitchat about their favorite shows. Now some companies are trying to extend that digital outlet a step further by reinventing the way people find TV programs.

 

App developers are updating the traditional channel guide to show viewers programs that are uniquely relevant to them based on their social circles.

 

Instead of channel-surfing or scrolling through a long list of shows, viewers can use these mobile apps to display shows that they or their friends like based on their preferences. Some of the apps integrate with Facebook's social network to identify and recommend TV shows and sports teams liked on the social network.

 

"We can help people discover what to watch in a fundamentally new way," Alex Iskold, chief executive of Adaptive Blue Inc., a New York-based maker of social TV app GetGlue. "When you sit down on the couch, you're wondering, 'What do I watch?' These kinds of guides are going to become pretty ubiquitous."

 

The apps extend the "social TV" movement that began a few years ago when developers started building apps that let people "check in," or tell their friends what shows they were watching in real-time. The idea was to replicate the success of start-ups like Foursquare Labs Inc., whose mobile app lets people virtually check in to a location and broadcast that information to their friends.

 

These app developers found, however, that the "check-in" never created enough critical mass to create a viable social TV community on its own.

 

Mr. Iskold said the check-in was just the foundation for creating a broader shift in how people watch and find new content. The company's original app, which has been downloaded about 3 million times, allowed people to check in to shows and join a real-time chat with others that did the same.

 

In coming weeks, GetGlue plans to relaunch its app as a social TV guide that will show a scrolling calendar with the shows, movies and sports that users' might like. It will show whether friends who use the app are watching the same show.

 

Read the entire article at http://online.wsj.com/article/SB10000872396390443545504577567620103762882.html.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

'Breaking Bad' Return Gets Big Check-ins

'Breaking Bad' Return Gets Big Check-ins | SocialTVNews | Scoop.it

Last week, "Breaking Bad" debuted on our chart tallying the top TV shows on entertainment check-in service GetGlue thanks to an AMC marathon of is previous season premiere. This week, its fifth-season premiere shattered its own ratings record and its check-ins more than doubled. Scroll down below the graphic for more notes and context.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

SocialTV and Emerging Platforms Overview

Mark Silva from Anthem! provides an overview of the SocialTV ecosystem. 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows?

Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows? | SocialTVNews | Scoop.it

The television industry today is at the beginning of a major transformation that will dramatically change the way people watch television, similar to what we saw happen with the development of interactivity on mobile phones in 2008. In the three years that followed, more than 200M iPhones downloaded 15B apps, and the way people used their phones was forever changed.

 

This new transformation in television is known as Social TV and it brings together television, the best audience maker; with the Internet, the best social and frictionless monetization tool. As a result of this combination, we will see the growth of a new multi-billion dollar Social TV market over the next several years. And within the next 18 months, it's highly likely that most game shows, sports broadcasts, and reality TV shows will offer some type of play along experience.

 

Read the full article at http://www.huffingtonpost.com/laurant-weill/social-tv_b_1579423.html. ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic]

The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic] | SocialTVNews | Scoop.it

Trendrr has compiled an extensive view of the dynamic 2011/2012 Social TV ecosystem. We have also singled out the following key points of growth and opportunity:

194% increase in YOY broadcast prime time social activity
Hundreds of millions of dollars invested into Social TV
$3 trillion infotainment market by 2015 (source: Gartner)

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

CBS.com launches social TV platform ‘CBS Connect’

CBS.com launches social TV platform ‘CBS Connect’ | SocialTVNews | Scoop.it

Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, “a new social hub connecting fans with each other and CBS stars.”

The site will be a single destination where they will aggregate content from Twitter and Facebook across all of CBS’ programming. The new platform is aimed to allow fans of CBS shows to connect even further with the stars of the shows. It’s no surprise that CBS is taking their social TV offerings to the next level.

In April 2011 they launched their first “Tweet Week“, followed by a second one the following fall. Then as sweeps week rolled up, they launched “Social Week” a social TV event to ramp up in time for sweeps week. NCIS Los Angeles will be the first show to hold a Twitter party during the May 15th, two-hour finale. Marc DeBevoise, the SVP/GM for the CBS Interactive Entertainment Division promised more social TV in November and we spoke with him exclusively about this new launch and the sponsor (Skype) they’re launching with.

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Tablets outpacing computers as place to watch TV shows [study]

Tablets outpacing computers as place to watch TV shows [study] | SocialTVNews | Scoop.it

People who own tablets watch more full-length TV programming on their devices than their computers, finds a new study by Viacom.

 

“In just a few years, tablets have risen to second-screen prominence for full-length TV show viewing, ahead of computers. Yet, television still provides the better experience,” explains Stuart Schneiderman with Viacom Media Networks.

 

The study found that tablet owners spend 15% of their time spent watching full-length TV (FLTV) shows on a tablet.

 

You can read the findings of the full study at http://www.viacom.com/news/Pages/newstext.aspx?RID=664831

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Mad Men mania: 4 social TV apps for Draper fans

Mad Men mania: 4 social TV apps for Draper fans | SocialTVNews | Scoop.it

Tweeting while watching TV is so 2011. For many the days of the one-screen TV-watching experience are gone forever, but now technology companies are upping the ante with show-specific and rewards-based social sharing apps – so-called social TV apps – to extend your viewing experience.

Leading the charge is GetGlue (iOS/Android), which encourages fans to check in and unlock secret stickers and other rewards while watching or learning about TV, movies and music. Leading up to the new season premiere of Mad Men this Sunday, more than 200,000 people have checked in to watch the show's trailer and unlock an exclusive sticker from the producers at AMC. However, there isn't just one kind of sticker, there are a host of choices including the Mad Men Superfan sticker, which requires 15 check-ins. When you unlock 20 stickers or more you get real stickers (just like when you were a kid) mailed to your home.

Miso (iOs) also relies on the check-in philosophy, but this social TV app also points you to songs from your favourite shows, actor trivia and real-time polls to choose your winner across multiple reality programs. During the 2012 Oscars Miso launched a viewing party (sponsored by Hyundai) so viewers could connect to get exclusive red carpet access and commentary for the Academy Awards.

Peel (iOS and Android) has also made headlines with an app that encourages you to share shows you’re watching and find out what folks in your social networks are viewing. The app also learns about your TV preferences the more you interact with it, so it can recommend programs you might like. And while it’s not Mad Men related, we’d be remiss to ignore fans of American Idol, who will likely enjoy a new Peel feature: the Idol Interactive Experience. This game within the app that allows you to cheer or boo the show's contestants and judges. In other words, there's more to this download than simply checking in, allowing for real-time engagement and commentary with other viewers.

And don't forget the original app for social TV: Twitter. Just this week Mashable reported the season two finale of Pretty Little Liars broke a social media TV record. During the first broadcast of the show fans sent more than 600,000 messages, averaging around 32,000 tweets per minute. Many Twitter users are also getting creative when it comes to following their top shows. Some Mad Men fans have taken to tweeting as the show's characters: Love Better Draper Francis? Follow her @bettydraper to find out how the 1960s Junior Leaguer participates in the social sphere. “Betty,” who is actually Helen Klein Ross of Brand Factory Fiction, recently did a SXSW presentation about her social storytelling experiment.

Social TV looks to be getting bigger, better and more immersive, just don’t forget to pay attention to the show every once and a while, or you might miss the reason for some of those LOLs.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Social TV Data Is Not The New Nielsen: How It Might Be Better - Forbes

Social TV Data Is Not The New Nielsen: How It Might Be Better - Forbes | SocialTVNews | Scoop.it

There’s a debate about how you watch TV that boils down to this: Are you willing to lean forward? Meaning, is the average viewer willing to engage with the television show in new, more active, ways. A whole industry is interested in that question, which spawned Social TV. So far, conclusions are few.

 

But some are bullish, including Markets and Markets, a research firm in Dallas, which released a report last week stating: “The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.”

 

No, say others, who argue most will never tweet, let alone check-in, or chat, or vote, when they just want to relax with some TV. You might use an app that helps you find the next show, but that’s about it.

Peter Kafka wrote a thought-provoking article for All Things D a few weeks ago that leaned heavily toward lean-back. The headline — “What if Social TV Is Less Social Than We Think?” — gives you a sense of where he was heading.

 

A few days later Somrat Niyogi also took after Social TV on Tech Crunch, but mainly because it’s losing to Twitter, especially on live events. That’s most notable because he runs Miso, a Social TV company.

 

Read the entire article at http://www.forbes.com/sites/michaelhumphrey/2012/10/18/social-tv-data-is-not-the-new-nielsen-how-it-might-be-better/. ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs | SocialTVNews | Scoop.it

Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism).


As you know by now, the golden rule of social media is to deliver value when, where, and how your audience wants to receive it. These words were first shared at a sports conference in 2010 by Bryan Johnston, chief marketing officer at the Ultimate Fighting Championship and former senior vice president at Burton Snowboards. The beauty of social TV is that the audience is providing value right back. Naturally viewers are talking about their favorite (or least favorite) TV shows and sporting events. So let them talk back when, where, and how they want to. It not only provides a temperature on opinions and sentiment; it also extends content into a perpetual conversation kept alive even after the show is over.

 

For example, The X Factor realized that its highly enthusiastic following on Twitter had strong opinions about the show’s contestants. The show’s executives got in touch with Digital Royalty, and we helped them see that their viewers didn’t necessarily care if the TV show itself was listening to their opinion; they were naturally sharing their thoughts, feelings, likes, and dislikes with their peers in the interest of a more personal viewing experience. That didn’t mean it was okay to not engage them. We saw it as a huge opportunity to be immediately pursued.

 

Read the full article at http://www.fastcompany.com/3002066/must-tweet-tv-how-pioneers-social-television-turn-viewers-vips. ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Social TV app Zeebox lands in U.S. with programmer backing

Social TV app Zeebox lands in U.S. with programmer backing | SocialTVNews | Scoop.it

Second-screen TV app Zeebox, which touts itself as new way for TV viewers to find and discover content, is landing in the U.S. with the backing of 30 broadcasters, including Comcast Cable, NBCUniversal, HBO, and Cinemax.


With more than 1.5 million users in the U.K., the free Zeebox app for Android and iOS devices seeks to marry TV programming information with interactive features, including social networks such as Facebook and Twitter.

 

The new app is likely to blend well with the activities of millions who already use portable devices in conjunction with TV viewing; a recent Nielsen survey found that 86 percent of tablet owners and 84 percent of smartphone users checked their mobile devices while watching TV.

 

Read the full article at http://news.cnet.com/8301-1023_3-57521105-93/social-tv-app-zeebox-lands-in-u.s-with-programmer-backing/. ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Game of Thrones Video Case Study

HBO leveraged social media and online channels to build momentum around the Game of Thrones TV series and each episode. 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch

With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch | SocialTVNews | Scoop.it

Social TV app maker GetGlue is already successful, with 3 million users and more than 500 million interactions with its mobile apps. That includes check-ins, likes, and reviews of TV shows and movies, showing pretty good engagement for its existing user base. But now it’s coming out with an iPad app that it believes will go above and beyond what it’s users have been able to do on the smaller screen.

 

GetGlue HD focuses on content discovery, providing a more personalized experience for its users, allowing them to get information and personalized recommendations for TV shows. It takes advantage of a user’s previous check-in data, as well as likes and ratings, to determine which shows at any given time a user might like. The whole idea is to re-imagine the electronic program guide — you know, that crappy interface on your cable set-top box you can never find anything on.

 

Users get recommendations not just for that night or even that week, but also get updates and can receive notifications about upcoming television shows and premieres well in advance. It also gives advanced information about certain types of events — for example, the score of the local baseball game or reviews for new movies coming out over the weekend. Users can also find new shows on streaming services like iTunes, Netflix, and Amazon.

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

'The Social Media Games': How hashtags and likes are shaping London 2012 - CNN.com

'The Social Media Games': How hashtags and likes are shaping London 2012 - CNN.com | SocialTVNews | Scoop.it

Cast your mind back to 2008 and to the Beijing Olympics, a time when few had experienced the joy of hashtags and the "Like" button was still a twinkle in Facebook founder Mark Zuckerberg's eye.
Then the "Twittersphere" had just three million "tweeps", while social-networking monolith Facebook had a "modest" 100 million users.

 

A lot can change in four years...

 

Last week's London 2012's opening ceremony provoked more tweets than the entire 2008 Games, while Facebook's 900 million users -- more than the total population of Europe -- shared photos and comments about the event.

 

No wonder then that 64 years after London staged the post-World War II "Austerity Games", this time around the Olympics has been dubbed the first "Social Media Games."

 

Read the entire article at: http://edition.cnn.com/2012/08/01/sport/olympics-2012-social-media-london/index.html. ;

 

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Two-Screen Viewing Creates Connected TV Users

Two-Screen Viewing Creates Connected TV Users | SocialTVNews | Scoop.it

Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. The finding comes from a new study by the Pew Research Center’s Internet & American Life Project based on a nationally representative survey of 2,254 Americans.

 

Almost three-quarters (74%) of smartphone users are what the Pew terms “connected viewers,” compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so.

 

Read more: http://www.mediapost.com/publications/article/178934/two-screen-viewing-creates-connected-tv-users.html#ixzz20vyepeTE

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

Shazam's App To Expand Olympic TV Spots Into Social Media Experiences | SocialTVNews | Scoop.it

Connecting the Internet with television viewing through mobile devices, the discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, a social TV experience during the 2012 London Olympics.

 

On NBCUniversal properties--NBC, NBC Sports Network, MSNBC, Bravo and CNBC--U.S. viewers can use the Shazam app on their mobile device to view polls and share on Twitter and Facebook, unlock unique content about athletes, and gain up-to-the-minute information on results and medal counts.

 

Millions are expected to watch coverage this summer.

 

The deal comes at a time when broadcasters and social media are more comfortable collaborating. In the United States, 88% of tablet owners and 86% of smarphone owners use their device while watching TV in a 30-day period, according to Nielsen.

 

Shazam's goal to expand 30- and 60-second spots into a three-minute video or experience on Twitter and Facebook will likely tie brand sponsorships into the agreement. It's not clear if the network will use the partnership to run 15-second tune-in spots.

 

What is is that viewers can tap the Shazam app in front of the TV and in two seconds get transported to another experience across the Internet. "We see the strategy as taking a 30-second TV spot and turning it into three minutes or more of engagement on the Web," said Evan Krauss, EVP of advertising at Shazam.

 

Nabisco launched a social media campaign on TV for Wheat Thins late last week using Shazam to spread the word on Twitter and Facebook. Through Shazam's technology, the audio in the television ad identifies the sound and links to a pre-written Twitter post. Those who tweet the post get a free sample of the product.

 

Krauss said between 60% and 90% of consumers who initially engage with a Shazam ad take further action, such as tweet a post or watch a video. Many consumers come back to the platform to explore the brand's advertisement up to three days later.

 

Consumer packaged-goods companies tend to do well with coupons. Movie studios do well with trailers, times and ticket purchases.

 

The "Men In Black 3" TV trailer built on Fandango gave consumers movie times in relation to their location, as well as allowed them to purchase the tickets. More than 80% of the time, consumers will spend more time with the trailer on the second screen.

 

Backend analytics give advertisers aggregate numbers of people who "Touch to Shazam" on a smartphone or iPad. Advertisers also have access to reports that monitor each second. Krauss said "overlaying these numbers on top of TV schedules gives brands insight into markets, programs and commercial pods that drive engagement in spots."

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

I Want My Social TV

I Want My Social TV | SocialTVNews | Scoop.it

Confession:
From time to time I do find pleasure in “vegging” out and watching TV. As a usability professional, however, I have often found myself wanting more out of my TV time. I sit with my tablet looking for additional content or I talk with friends via the old school social channels of Twitter and Facebook. But those simple social channels don’t seem connected to my TV programing and the communication is fragmented and/or limited.

And, it seems I’m not alone in my search to optimize TV time.

 

Fact:

A Nielsen study found that 88% of tablet owners use their portable device while watching TV. Smartphone users were not far behind with 86% engaging with their mobile device while watching TV. While some of this is simple multi-tasking, undoubtedly others are searching for a richer social TV browsing experience.

 

Discovery:
About six months ago, my inner couch potato and my inner usability geek were delighted to discover a few new tools that consolidated many of my TV experience needs. My favourites among the SocialTV 1.0 mobile/tablet apps are IntoNow, GetGlue, Yap.TV, TunedIn, Zeebox and Viggle.

 

Read the rest of the story at http://www.business2community.com/social-media/i-want-my-social-tv-0179052.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | SocialTVNews | Scoop.it

The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.

 

Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)


On an Upfronts call with journalists, ABC entertainment president Paul Lee stressed how important Twitter has become to the business of television, especially with the TV landscape growing. "There is no show now that doesn't have a massive social media component, even before we launch it," he said. "We get a sort of dashboard of a sense of excitement on the web before we even get to launch. It's not just vital to the shows that are up and running -- it's vital to the launch."

 

But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."

 

While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.

 

There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way. 

 

Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. ;

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

For TV networks, Social is Hugely Important

For TV networks, Social is Hugely Important | SocialTVNews | Scoop.it

In the heyday of television, networks and advertisers craved the hottest TV shows, those capable of producing "water cooler" conversation the next morning.

My, how times have changed in the digital era. "The water cooler used to be the next day, now it's while the show is going on," says Greg Kahn, executive vice president of ad-buying firm Optimedia.
For a small but very influential segment of the TV audience, the notion of passive viewing has changed dramatically.
Now, as the networks prepare to unveil their fall lineups and make ad deals for the coming season, "social" TV viewing is a key component of what they will be touting. (NBC and Fox will be the first to present to advertisers, on May 14.)
Posting comments about TV shows on Twitter, Facebook and other social platforms grew 146% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. "If you had to hire a marketing company to get 1 million people to talk about your show, I don't know what it would cost," he says. "Here it happens organically."
Rick Haskins, executive vice president of the CW network, says fans don't tweet during the commercials. "They jump when there's an OMG (oh my God) moment, when something happens on the show. That's when we see the spikes."
Kahn says he'd much rather have his ads in a show with 2 million active online followers, vs. a show with little online social interaction.
"If they're more engaged with the show, they'll be more engaged with the advertisement," he says.

more...
No comment yet.
Scooped by Tony Obregon
Scoop.it!

The Future of TV is More Than Social, It’s Distributed and Always-On

The Future of TV is More Than Social, It’s Distributed and Always-On | SocialTVNews | Scoop.it

Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs, and other people watching those programs, is essential to defining the future of television.

 

Over the years, I’ve written much about my vision for the long overdue convergence of not only Web and TV, but also how the three screens (TV, mobile, and PC) and human relationships impact adoption and engagement, as it relates to people and programming. So when I hear the term Social TV, I get it. I’ve certainly used it in the past. At the same time, I’ve also said that the future of television is more than integrating Tweets or #hashtags into the programming, to start a “global conversation” around the world’s largest digital water cooler.

more...
No comment yet.