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SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
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Ericsson study: TV viewing increasingly accompanied by use of social media

Ericsson study: TV viewing increasingly accompanied by use of social media | SocialTVNews | Scoop.it

The results of Ericsson ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon.

 

Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year.

 

By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.

 

Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."

 

Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.

 

More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices."

 

Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers.

 

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities - statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

 

Download the report here: http://www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf ;

 

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Tablets outpacing computers as place to watch TV shows [study]

Tablets outpacing computers as place to watch TV shows [study] | SocialTVNews | Scoop.it

People who own tablets watch more full-length TV programming on their devices than their computers, finds a new study by Viacom.

 

“In just a few years, tablets have risen to second-screen prominence for full-length TV show viewing, ahead of computers. Yet, television still provides the better experience,” explains Stuart Schneiderman with Viacom Media Networks.

 

The study found that tablet owners spend 15% of their time spent watching full-length TV (FLTV) shows on a tablet.

 

You can read the findings of the full study at http://www.viacom.com/news/Pages/newstext.aspx?RID=664831

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$500 Billion TV Market New Battlefield For Internet Companies - Forbes

$500 Billion TV Market New Battlefield For Internet Companies - Forbes | SocialTVNews | Scoop.it
The Internet is finally upending the mother of all content markets, the $500 billion TV market. Cigar-chomping East Coast incumbents like Comcast and Time Warner Cable pitted against left coast tech giants like Google, Apple and intrepid TV mogul wannabes.

We’ve seen this in other content markets (see books and music). Distribution usually dies first. Borders and Tower Records died in the books and music battles. However the stakes in this battle are bigger, a lot bigger. Incumbents are better prepared, bring more to the table, and are more aggressive..

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Two-Screen Viewing Creates Connected TV Users

Two-Screen Viewing Creates Connected TV Users | SocialTVNews | Scoop.it

Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. The finding comes from a new study by the Pew Research Center’s Internet & American Life Project based on a nationally representative survey of 2,254 Americans.

 

Almost three-quarters (74%) of smartphone users are what the Pew terms “connected viewers,” compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so.

 

Read more: http://www.mediapost.com/publications/article/178934/two-screen-viewing-creates-connected-tv-users.html#ixzz20vyepeTE

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How's This for Complexity? The Social TV Ecosystem

How's This for Complexity? The Social TV Ecosystem | SocialTVNews | Scoop.it

I attended and spoke at various Social TV-oriented conferences in the past few weeks, such as the Future of Media Conference at Stanford and TV Next in Boston. One thing is very clear: the Social TV ecosystem is both increasingly complex and fast moving. Every time I attend a conference, I run into yet more new companies, more entrepreneurs with more creative ideas and more investors looking for the next big thing. That’s exciting – it’s a sign that a brand new market is on the verge of taking off. Reminds me of the early days of the Internet in the mid-90’s.
The intersection between “social” and TV is indeed gathering momentum. According to BlueFin Labs data, the number of social comments around the Super Bowl exploded from a mere 1.8 million in 2011, to over 12 million in 2012. This is just one example of an exponential growth, indicating that consumer TV-viewing habits are changing fast.
Whether Social TV will actually reach the $12 billion mark that Jack Myers predicts, there’s no question that there exists many monetization opportunities in the merging of social interaction and TV shows. This fact has sent venture capitalists, cable companies, and TV networks digging into their pockets to fund their application of choice. I expect that the other side of the Social TV equation – that is, social networks like Twitter or Facebook – will be making similar strategic moves in the near future.
What seemed to be a few Social TV startups offering “second screen apps” just a year ago, has grown into quite a complex group of businesses all addressing various aspects of the Social TV pie. The infographic below is my first attempt at clarifying the Social TV Ecosystem by categorizing the various players. I view this list as a starting point for discussion – comments, additions, suggestions for revisions, disagreements – all are welcome.

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