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SocialTVNews
A collection of news stories covering the SocialTV revolution
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Social TV app Zeebox lands in U.S. with programmer backing

Social TV app Zeebox lands in U.S. with programmer backing | SocialTVNews | Scoop.it

Second-screen TV app Zeebox, which touts itself as new way for TV viewers to find and discover content, is landing in the U.S. with the backing of 30 broadcasters, including Comcast Cable, NBCUniversal, HBO, and Cinemax.


With more than 1.5 million users in the U.K., the free Zeebox app for Android and iOS devices seeks to marry TV programming information with interactive features, including social networks such as Facebook and Twitter.

 

The new app is likely to blend well with the activities of millions who already use portable devices in conjunction with TV viewing; a recent Nielsen survey found that 86 percent of tablet owners and 84 percent of smartphone users checked their mobile devices while watching TV.

 

Read the full article at http://news.cnet.com/8301-1023_3-57521105-93/social-tv-app-zeebox-lands-in-u.s-with-programmer-backing/. ;

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Clickable TV Ads Now on Zeebox

Clickable TV Ads Now on Zeebox | SocialTVNews | Scoop.it
zeebox today announces the roll-out of a new feature that instantly transaction-enables television advertising. In a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time.

By shortening the path from TV ad impression to purchase, zeebox’s clickable ads increase the value of TV advertising and provide brands with measureable performance tracking of their TV ad spend.

Starting today, users of zeebox will be able to buy products they see advertised on TV with just a few clicks. It works like this: within seconds of a TV ad appearing on screen, a corresponding click-to-buy button appears – as if by magic – in zeebox’s real-time tag stream. Each tag is marked with an icon that denotes whether the advertised product is a song, product, travel service, etc. Clicking on the tag takes the user directly to the product page of a trusted web merchant such as Amazon or Tesco, or to the brand’s website for more information.


Via Virginie Colnel
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