SocialTVNews
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SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
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Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age

Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age | SocialTVNews | Scoop.it

Twitter is positioning its business to a significant extent around the user engagement it drives around so-called tentpole events like the Olympics and the presidential debates, as well as regularly programmed shows. So what does the company's newly anointed head of TV do, exactly?

 

A veteran TV executive, producer and writer with MTV, VH1, NBC and the Travel Channel on his resume, among other networks, Fred Graver joined Twitter in June and characterized his job as developing the platform as a live-TV companion, a new TV Guide and a new TV rating mechanism at Ad Age's Social Engagement/Social TV conference yesterday. He also acknowledged that part of the job is communicating with talent and urging them to use Twitter to communicate with fans.


"The dirty secret in TV is that one day you're going to get canceled, so get your million followers before then," said Mr. Graver. He noted that Neil Patrick Harris had live-tweeted the recent season premiere of "How I Met Your Mother," and that 25 Emmy nominees had tweeted on the day of the awards last month, including actress Julia Louis-Dreyfus, from her dress fitting.

 

Read the rest of the article at http://adage.com/article/media/social-tv-conference-meet-fred-graver-twitter-s-head-tv/237830/. ;

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The Future of TV is More Than Social, It’s Distributed and Always-On

The Future of TV is More Than Social, It’s Distributed and Always-On | SocialTVNews | Scoop.it

Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs, and other people watching those programs, is essential to defining the future of television.

 

Over the years, I’ve written much about my vision for the long overdue convergence of not only Web and TV, but also how the three screens (TV, mobile, and PC) and human relationships impact adoption and engagement, as it relates to people and programming. So when I hear the term Social TV, I get it. I’ve certainly used it in the past. At the same time, I’ve also said that the future of television is more than integrating Tweets or #hashtags into the programming, to start a “global conversation” around the world’s largest digital water cooler.

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How should TV newsrooms break stories on Twitter?

How should TV newsrooms break stories on Twitter? | SocialTVNews | Scoop.it

Sky News and BBC are both in industry headlines this week for changes to their social media policies that ensure reporters and editors alert the newsroom before breaking news on Twitter.

 

The BBC explains: “When they have some breaking news, an exclusive or any kind of urgent update on a story, they must get written copy into our newsroom system as quickly as possible, so that it can be seen and shared by everyone – both the news desks which deploy our staff and resources (like TV trucks) as well as television, radio and online production teams.”

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The Best of Twitter TV

Video highlights of the best integrations of Twitter on TV including hashtags on-air, handles on-air, live-tweeting and curated Tweets. 

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Most-tweeted moments of the State of the Union (infographic)

Most-tweeted moments of the State of the Union (infographic) | SocialTVNews | Scoop.it

Twitter has put together an infographic analyzing the tweets from last night’s State of the Union debate. It counted 766,681 tweets that referenced the State of the Union or one of its hashtags, as well as 548 tweets from members of Congress.

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How Twitter saved event TV

How Twitter saved event TV | SocialTVNews | Scoop.it

We used to gather round the office watercooler to discuss the previous night's telly. Now, tweeting offers the most immediate means of sharing our excitement.

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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | SocialTVNews | Scoop.it

The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.

 

Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)


On an Upfronts call with journalists, ABC entertainment president Paul Lee stressed how important Twitter has become to the business of television, especially with the TV landscape growing. "There is no show now that doesn't have a massive social media component, even before we launch it," he said. "We get a sort of dashboard of a sense of excitement on the web before we even get to launch. It's not just vital to the shows that are up and running -- it's vital to the launch."

 

But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."

 

While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.

 

There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way. 

 

Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. 

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Nielsen Chastises Oprah Over a Twitter Plea

Nielsen Chastises Oprah Over a Twitter Plea | SocialTVNews | Scoop.it

OPRAH WINFREY routinely reminds her nearly nine million followers on Twitter to tune into her one-year-old channel, OWN, and chats along with viewers on premiere nights. Those informal messages create a direct connection between one of the most famous women in the world and her fans.

 

But on Sunday night, when she used that powerful online megaphone to make what seemed to be a simple plea, Ms. Winfrey broke a rule that the Nielsen ratings company rarely has to enforce. “Every 1 who can please turn to OWN especially if u have a Neilsen box,” she wrote on Twitter just as a new episode of her interview show, “Oprah’s Next Chapter,” began.

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Twitter Blog: Post-Bowl Twitter analysis

Twitter Blog: Post-Bowl Twitter analysis | SocialTVNews | Scoop.it

The results are in: People love to share the experience of watching the Super Bowl with millions of other viewers from around the world. Whether it’s cheering for your team, commenting on the halftime show or discussing the ads, it seems you have a lot to say about this annual tradition—and you’re using Twitter to say it.

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Social TV: 7 Things that Twitter is Doing Right

Social TV: 7 Things that Twitter is Doing Right | SocialTVNews | Scoop.it

Social TV has finally reached the stage where it’s no longer on the fringe of the conversation and Twitter has taken a key role in integrating Social Media and TV. 

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Idol Breaks Social TV Record - Show and Alumni News - American Idol

Idol Breaks Social TV Record - Show and Alumni News -  American Idol | SocialTVNews | Scoop.it
Thanks to you, American Idol fans, we broke a TV record in the social media world. According to Forbes.com and BluefinLabs.com, there were 518,000 comments on social media sites about American Idol.
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