Time Warner leads funding for second social TV company | SocialTVNews | Scoop.it

Media conglomerate Time Warner Inc is leading a $12 million round of funding into a start-up company that analyzes tweets and Facebook posts as people watch their favorite TV programs.

 

Social TV analytics company Bluefin Labs is also backed in its second round of funding by another new investor, SoftBank Capital, as well as existing backers Redpoint Ventures and Lerer Ventures.

 

Time Warner, whose networks include Turner, CNN and HBO, has previously backed GetGlue, a social entertainment company that allows U.S. TV viewers to "check-in" when they are watching their favorite shows.