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SocialTVNews
A collection of news stories covering the SocialTV revolution
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Social TV Panels Discuss the Future of Media at SxSW Interactive 2012

Social TV Panels Discuss the Future of Media at SxSW Interactive 2012 | SocialTVNews | Scoop.it

Last year at South by Southwest Interactive, there were only one or two panels that focused on the effects and efforts of social media and television. As someone who comes from a broadcast journalism background, I was a little disappointed. However, you can sense the media shift at this year’s South by, as there were several panels focusing on the intersection of television and social media (often called “Social TV”). At these panels, top executives in media and technology came together to discuss the future of broadcast and digital media. I attended as many as I could, since one of the major downfalls of SxSW is that panels are going on continuously and often conflict with one another...

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SXSW: Social TV strategies need to be tailored to programmes and about long-term - Brand Republic News

SXSW: Social TV strategies need to be tailored to programmes and about long-term - Brand Republic News | SocialTVNews | Scoop.it

Speaking during the 19th annual SXSW Interactive festival on a panel called "Does Social Media Drive TV Ratings", Colin Helms, senior vice-president of MTV Digital Media, said a social media strategy will be effective for all content producers in the future, because "any TV show will be social, whether you like it or not".

He warned against TV campaigns just using social media as a "stunt", telling content producers to approach it from a long-term engagement perspective; "it's the unsexy stuff that counts," he said.

Also on the panel, Ellen Stone, senior vice president of marketing at Bravo Media, said that while social media can "enrich and enlarge a viewing exeprience," that conversation "has to be important, meaningful and relevant so viewers get something extra than they would get from just watching a show."

Tara O'Donell, who was hosting the debate, agreed that "social can extend the life of a TV show," but asked whether all networks should think about all linear viewing having a social component. 

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