How social media helped make ‘Downton Abbey’ a hit PBS show | SocialTVNews | Scoop.it

If you haven’t watched Downton Abbey yet, go to Netflix to catch up on season one followed by PBS.com to catch season two. The season finale will air this Sunday. The award-winning British drama created by Julian Fellowes begins the morning the world found out the Titanic sank and centers around the Crowley family and their servants and workers that make up the Downton Abbey estate. The ensemble cast is superb — each actor is so uniquely different and complex that you can’t help love everything about the show.

 

My personal favorite character is Brendan Coyle’s John Bates, who plays Lord Grantham’s servant. Downton has now been bought by 100 countries and has become one of the most popular British shows ever to captivate audiences in the US, even breaking a Guinness World Record. Masterpiece, “the longest-running prime time drama in American television,” and their home PBS, curated and cultivated Dowton fans in the US by leveraging a broad mix of social TV.