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SocialTVNews
A collection of news stories covering the SocialTV revolution
Curated by Tony Obregon
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Social TV Ratings: Billy Crystal Okay, But Oscar 2012 Smashed By Grammys - Forbes

Social TV Ratings: Billy Crystal Okay, But Oscar 2012 Smashed By Grammys - Forbes | SocialTVNews | Scoop.it

If Social Media sentiment really does impact the entertainment industry, then celebrities might wake up with headaches — and not from Academy Award after-parties.

 

Bluefin Labs tracked 3.8 million social mentions of the Oscars last night. Trendrr, which also gauges Social TV buzz, had the Oscars coming in with 4.6 million mentions for the show and red carpet special. But according to Bluefin, the overwhelming top reason people posted was to bash. 

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Forget the People's Choice Awards, we've got Twitter

Forget the People's Choice Awards, we've got Twitter | SocialTVNews | Scoop.it
Who needs an awards show to tell us which movies and actors fans prefer when we have Twitter?

 

In yet another partnership with the USC Annenberg Innovation Lab, IBM is turning its skills in social-media sentiment analysis to Hollywood awards so the world can see which movies and stars are generating the most buzz on Twitter. IBM has done similar analyses of both the World Series and the Super Bowl, and although they’re no doubt part of a marketing effort to demonstrate its big data prowess, the projects are pretty fun and rather insightful.

 

It’s new Senti-meter, which appears as part of the Los Angeles Times‘ interactive and ongoing awards section called “The Envelope,” ranks movies, actors and actresses based on the number of tweets about them and the sentiment contained in those tweets. For example, as of its last update on Jan. 28, the Senti-meter showed Hugo dominating in number of tweets, but Midnight in Paris generating the most-positive reaction. The Girl With the Dragon Tattoo, however, appears to have the best balance between number of tweets and positive tweets.

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The Oscars' Social Media Strategy: Must Tweet TV?

The Oscars' Social Media Strategy: Must Tweet TV? | SocialTVNews | Scoop.it

The Oscars this Sunday may be a must watch event, but is it also a must Tweet event?

 

From its first presentation at the Roosevelt Hotel in Hollywood, Calif., in 1929, the Academy Awards was hardly the eye-candy extravaganza it is today. The celeb-packed awards ceremony didn't even make it onto TV screens until 1953 -- and only in 1966 was the event broadcast in color.

 

Although it's taken years to innovate, Hollywood's biggest night is now being broadcast in all of its interactive glory -- from a new and improved Oscars App to the Academy's adoption of social-media channels.

 

"Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars," said Karin Gilford, senior vice president of Digital Media at Walt Disney's ABC network.

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» Oscars.com gears up social efforts for 84th Annual Ceremony

» Oscars.com gears up social efforts for 84th Annual Ceremony | SocialTVNews | Scoop.it

“On Oscar Sunday, February 26, Oscar.com will have live cameras strategically placed everywhere from the red carpet to backstage and even the Governors Ball, providing the ultimate insider’s view before, during and after the show,” their release said. “The cameras will broadcast online, as well as on iPad, iPhone and iPod touch,” as well. On the social side, they’ll be tacking buzz on the website. “Oscar Buzz, the site’s social media page, will track real-time comments from fans using #Oscars and #OscarBuzz.” This visualization is powered by Mass Relevance.

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