Nielsen Chastises Oprah Over a Twitter Plea | SocialTVNews | Scoop.it

OPRAH WINFREY routinely reminds her nearly nine million followers on Twitter to tune into her one-year-old channel, OWN, and chats along with viewers on premiere nights. Those informal messages create a direct connection between one of the most famous women in the world and her fans.

 

But on Sunday night, when she used that powerful online megaphone to make what seemed to be a simple plea, Ms. Winfrey broke a rule that the Nielsen ratings company rarely has to enforce. “Every 1 who can please turn to OWN especially if u have a Neilsen box,” she wrote on Twitter just as a new episode of her interview show, “Oprah’s Next Chapter,” began.